Productivity and collaboration suite for teams
Google Workspace (Gmail, Docs, Sheets, Drive, Meet, Calendar) is the productivity backbone for millions of businesses. Its open APIs and extensive marketplace make it a hub for CRM, project management, and analytics integrations.
Tools that connect directly via APIs or native integrations
HubSpot CRM provides a Gmail sidebar, calendar sync, and automatic email logging for sales teams.
View review →Google Drive files shared in Slack get rich previews and automatic access grants for channel members.
View review →Asana Gmail add-on creates tasks from emails, and Google Calendar shows Asana due dates.
View review →Zapier connects Google Workspace to 5,000+ apps, using Sheets as a data hub for no-code automations.
View review →Google Analytics data exports to Sheets and Looker Studio for custom reporting dashboards.
View review →Salesforce syncs with Gmail for email logging, Google Calendar for meeting scheduling, and Drive for document storage.
View review →Alternative tools serving a similar purpose
Microsoft 365 is the primary competitor, offering similar productivity tools with stronger desktop applications.
View review →Notion competes with Google Docs for collaborative documentation and knowledge management.
View review →Tools that fill gaps and extend functionality
Semrush exports SEO reports and keyword data to Google Sheets for team collaboration and custom analysis.
View review →Canva designs can be saved directly to Google Drive, and Canva presentations integrate with Google Slides workflows.
View review →HubSpot CRM embeds directly in Gmail with a sidebar showing contact history, deal stage, and the ability to log emails automatically.
Sharing Google Drive links in Slack auto-grants access to channel members and shows rich file previews.
The Asana Gmail add-on lets users create tasks directly from emails, attaching the email content and linking back to the thread.
Google Sheets serves as a lightweight database that Zapier can read from and write to, powering thousands of no-code workflows.