AOV (Average Order Value) is the average amount spent per order. Calculated by dividing total revenue by the number of orders. A key metric for e-commerce optimization.
Increasing AOV is often more cost-effective than acquiring new customers. Common strategies include upselling, cross-selling, bundle deals, free shipping thresholds, and loyalty programs. Tracking AOV alongside conversion rate and customer lifetime value provides a complete picture of e-commerce performance.
Increasing AOV is the most cost-effective growth lever. You've already paid to acquire the customer — getting them to spend $10 more per order costs almost nothing but directly boosts profit.
A skincare brand notices their AOV is $45. They introduce a "Complete Routine" bundle at $75 and add a free shipping threshold at $60. Within a month, AOV climbs to $62 — a 38% increase with no additional customer acquisition cost.
Increasing AOV isn't just about upselling more expensive products. Sometimes the most effective strategy is better bundling, cross-selling complementary items, or tiered free shipping thresholds.
Set your free shipping threshold 15-20% above your current AOV. This consistently drives customers to add one more item to their cart to qualify.
AOV (Average Order Value) falls under the E-commerce category. Explore related tools in our Profit Calculator.
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The percentage of visitors who complete a desired action (purchase, sign-up, download). Critical for measuring marketing and website effectiveness.
Software that enables businesses to build, manage, and operate online stores, handling product catalogs, shopping carts, checkout, and order management.
Now that you understand AOV, explore the best tools in this category.