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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: ActiveCampaign starts at $29/mo. A 14-day free trial is tracked where provider data is available. We currently track 4 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
ActiveCampaign Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓ActiveCampaign starts at $29/month.
- ✓14-day free trial available to test premium features before committing.
- ✓4 pricing plans available.
- ✓Value for money score: 8.5/10 — excellent value.
ActiveCampaign Plans Comparison
Plan Feature Comparison
| Feature | Starter $29/mo | Plus $49/mo | Pro $149/mo | Enterprise $259/mo |
|---|---|---|---|---|
| 1 user | ✓ | — | — | — |
| Email marketing | ✓ | — | — | — |
| Marketing automation | ✓ | — | — | — |
| Inline forms | ✓ | — | — | — |
| 3 users | — | ✓ | — | — |
| CRM & sales automation | — | ✓ | — | — |
| Landing pages | — | ✓ | — | — |
| Lead scoring | — | ✓ | — | — |
| 5 users | — | — | ✓ | — |
| Predictive sending | — | — | ✓ | — |
| Split automations | — | — | ✓ | — |
| Attribution reporting | — | — | ✓ | — |
| 10 users | — | — | — | ✓ |
| Custom reporting | — | — | — | ✓ |
| Dedicated account rep | — | — | — | ✓ |
| Uptime SLA | — | — | — | ✓ |
ActiveCampaign Pricing Summary
How Does ActiveCampaign Pricing Compare?
Market Positioning
With plans starting at $29/mo, ActiveCampaign sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
Price-to-Feature Ratio
With a 8.5/10 value score, ActiveCampaign delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
Upgrade Path
ActiveCampaign offers 4 distinct tiers, giving you room to scale as your needs evolve. You can start with the entry-level plan and upgrade without switching platforms — a significant advantage over competitors with limited plan options.
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ActiveCampaign Pricing FAQ
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