PRICING
ActiveCampaign Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
❌
No Free Plan
Paid only
$29
Starting Price
per month
14d
Free Trial
14 days
4
Plans Available
Standard plans
8.5
Excellent Value
Value for Money Score
8.7/10
Overall Rating
9.2/10
Features Score
8.3/10
Support Score
ActiveCampaign Plans Comparison
Plan Feature Comparison
| Feature | Starter $29/mo | Plus $49/mo | Pro $149/mo | Enterprise $259/mo |
|---|---|---|---|---|
| 1 user | ✓ | — | — | — |
| Email marketing | ✓ | — | — | — |
| Marketing automation | ✓ | — | — | — |
| Inline forms | ✓ | — | — | — |
| 3 users | — | ✓ | — | — |
| CRM & sales automation | — | ✓ | — | — |
| Landing pages | — | ✓ | — | — |
| Lead scoring | — | ✓ | — | — |
| 5 users | — | — | ✓ | — |
| Predictive sending | — | — | ✓ | — |
| Split automations | — | — | ✓ | — |
| Attribution reporting | — | — | ✓ | — |
| 10 users | — | — | — | ✓ |
| Custom reporting | — | — | — | ✓ |
| Dedicated account rep | — | — | — | ✓ |
| Uptime SLA | — | — | — | ✓ |
ActiveCampaign Pricing Summary
Free PlanNot Available
Starting Price$29/mo
Free Trial14 days
Number of Plans4
Cheapest Paid PlanStarter ($29/mo)
Premium PlanEnterprise ($259/mo)
Enterprise OptionNot available
Value Rating8.5/10 (Excellent Value)
How Does ActiveCampaign Pricing Compare?
$
Market Positioning
With plans starting at $29/mo, ActiveCampaign sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
%
Price-to-Feature Ratio
With a 8.5/10 value score, ActiveCampaign delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
↑
Upgrade Path
ActiveCampaign offers 4 distinct tiers, giving you room to scale as your needs evolve. You can start with the entry-level plan and upgrade without switching platforms — a significant advantage over competitors with limited plan options.
ActiveCampaign Pricing FAQ
No, ActiveCampaign does not currently offer a free plan. However, they do provide a 14-day free trial so you can evaluate the platform before committing.
The most affordable ActiveCampaign plan is the Starter plan at $29/month. It includes 1 user, Email marketing, Marketing automation.
Yes, ActiveCampaign offers a 14-day free trial. This gives you enough time to explore the features and determine if it meets your needs before subscribing to a paid plan.
With an overall rating of 8.7/10 and a value-for-money score of 8.5/10 based on 11340 reviews, ActiveCampaign is generally considered a good value for what it offers.
ActiveCampaign may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
Ready to try ActiveCampaign?
Try ActiveCampaign free for 14 days. No commitment required.