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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: AdRoll offers a free plan. Free-trial availability is checked against public provider data when available. We currently track 3 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
AdRoll Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓AdRoll offers a free plan — no credit card required.
- ✓3 pricing plans available, including custom enterprise pricing.
- ✓Value for money score: 7.6/10 — good value for the features offered.
AdRoll Plans Comparison
Ads Basic
- Retargeting campaigns
- Pay only for media
- Free creative support
- AI Assistant insights
Marketing & Ads Plus
- Email automation
- Advanced reporting
- Cross-channel campaigns
- Free ad credits
Advanced
- Dedicated account manager
- Custom solutions
- Advanced attribution
- Priority support
Plan Feature Comparison
| Feature | Ads Basic Free | Marketing & Ads Plus $36/mo | Advanced Custom |
|---|---|---|---|
| Retargeting campaigns | ✓ | — | — |
| Pay only for media | ✓ | — | — |
| Free creative support | ✓ | — | — |
| AI Assistant insights | ✓ | — | — |
| Email automation | — | ✓ | — |
| Advanced reporting | — | ✓ | — |
| Cross-channel campaigns | — | ✓ | — |
| Free ad credits | — | ✓ | — |
| Dedicated account manager | — | — | ✓ |
| Custom solutions | — | — | ✓ |
| Advanced attribution | — | — | ✓ |
| Priority support | — | — | ✓ |
AdRoll Pricing Summary
How Does AdRoll Pricing Compare?
Market Positioning
With plans starting at $36/mo, AdRoll sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
Price-to-Feature Ratio
AdRoll's 7.6/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
Upgrade Path
AdRoll offers 3 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
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AdRoll Pricing FAQ
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