PRICING
Ahrefs Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
✅
Free Plan
Available
$129
Starting Price
per month
N/A
Free Trial
Not available
4
Plans Available
Standard plans
7.0
Good Value
Value for Money Score
9.0/10
Overall Rating
9.5/10
Features Score
7.5/10
Support Score
Ahrefs Plans Comparison
MOST POPULAR
Standard
$249/mo
- 20 projects
- 2 years history
- Unlimited credits
- 2000 tracked keywords
- Content Explorer
Plan Feature Comparison
| Feature | Free Free | Lite $129/mo | Standard $249/mo | Advanced $449/mo |
|---|---|---|---|---|
| Site audit (limited) | ✓ | — | — | — |
| Site Explorer (limited) | ✓ | — | — | — |
| Keyword Generator | ✓ | — | — | — |
| 5 projects | — | ✓ | — | — |
| 6 months history | — | ✓ | — | — |
| 500 credits/mo | — | ✓ | — | — |
| 750 tracked keywords | — | ✓ | — | — |
| 20 projects | — | — | ✓ | — |
| 2 years history | — | — | ✓ | — |
| Unlimited credits | — | — | ✓ | — |
| 2000 tracked keywords | — | — | ✓ | — |
| Content Explorer | — | — | ✓ | — |
| 50 projects | — | — | — | ✓ |
| 5 years history | — | — | — | ✓ |
| 5000 tracked keywords | — | — | — | ✓ |
| Web Explorer | — | — | — | ✓ |
Ahrefs Pricing Summary
Free PlanAvailable
Starting Price$129/mo
Free TrialNot available
Number of Plans4
Cheapest Paid PlanFree ($0/mo)
Premium PlanAdvanced ($449/mo)
Enterprise OptionNot available
Value Rating7.0/10 (Good Value)
How Does Ahrefs Pricing Compare?
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Market Positioning
Starting at $129/mo, Ahrefs is positioned as a premium solution in the Marketing Tools space. This reflects its enterprise-grade feature set and is best suited for teams who need advanced capabilities.
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Price-to-Feature Ratio
Ahrefs's 7.0/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
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Upgrade Path
Ahrefs offers 4 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
Ahrefs Pricing FAQ
Yes, Ahrefs offers a free plan that you can use without any payment. This makes it easy to test the platform before upgrading to a paid tier.
The most affordable Ahrefs plan is the Free plan at $0/month. It includes Site audit (limited), Site Explorer (limited), Keyword Generator.
Ahrefs doesn't offer a traditional free trial, but they do have a free plan you can use indefinitely to test the platform.
With an overall rating of 9.0/10 and a value-for-money score of 7.0/10 based on 3500 reviews, Ahrefs is generally considered a good value for what it offers.
Ahrefs may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
Ready to try Ahrefs?
Start with Ahrefs's free plan and upgrade when you're ready.