PRICING
Google Analytics Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
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No Free Plan
Paid only
$0
Starting Price
per month
N/A
Free Trial
Not available
2
Plans Available
Incl. Enterprise
9.5
Excellent Value
Value for Money Score
8.5/10
Overall Rating
9.0/10
Features Score
6.5/10
Support Score
Google Analytics Plans Comparison
MOST POPULAR
Google Analytics 4 (Free)
$0/mo
- Unlimited websites
- Event-based tracking
- Audience reports
- Conversion tracking
- Explorations
- BigQuery export (daily)
Analytics 360
Custom
- Everything in Free
- Higher data limits
- SLA guarantee
- Advanced integrations
- Custom funnels
- Roll-up reporting
- Dedicated support
Plan Feature Comparison
| Feature | Google Analytics 4 (Free) Free | Analytics 360 Custom |
|---|---|---|
| Unlimited websites | ✓ | — |
| Event-based tracking | ✓ | — |
| Audience reports | ✓ | — |
| Conversion tracking | ✓ | — |
| Explorations | ✓ | — |
| BigQuery export (daily) | ✓ | — |
| Everything in Free | — | ✓ |
| Higher data limits | — | ✓ |
| SLA guarantee | — | ✓ |
| Advanced integrations | — | ✓ |
| Custom funnels | — | ✓ |
| Roll-up reporting | — | ✓ |
| Dedicated support | — | ✓ |
Google Analytics Pricing Summary
Free PlanNot Available
Starting Price$0/mo
Free TrialNot available
Number of Plans2
Cheapest Paid PlanGoogle Analytics 4 (Free) ($0/mo)
Enterprise OptionAvailable
Value Rating9.5/10 (Excellent Value)
How Does Google Analytics Pricing Compare?
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Market Positioning
At $0/mo starting price, Google Analytics is positioned in the budget-friendly segment of the Marketing Tools market. This makes it accessible for freelancers and small teams testing the waters.
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Price-to-Feature Ratio
With a 9.5/10 value score, Google Analytics delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
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Upgrade Path
With 2 plans available, Google Analytics keeps things simple. You won't be overwhelmed by choice, but make sure the upgrade path covers your growth needs for the next 12-24 months.
Google Analytics Pricing FAQ
No, Google Analytics does not currently offer a free plan. However, their paid plans start at $0/mo which is competitive for the features offered.
The most affordable Google Analytics plan is the Google Analytics 4 (Free) plan at $0/month. It includes Unlimited websites, Event-based tracking, Audience reports.
Google Analytics does not currently advertise a free trial. Check their website for the latest offers and promotions.
With an overall rating of 8.5/10 and a value-for-money score of 9.5/10 based on 50000 reviews, Google Analytics is generally considered a good value for what it offers.
Google Analytics may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
Ready to try Google Analytics?
Visit Google Analytics to explore their plans and find the best fit.