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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: Google Analytics offers a free plan. Free-trial availability is checked against public provider data when available. We currently track 2 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Google Analytics Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓Google Analytics offers a free plan — no credit card required.
- ✓2 pricing plans available, including custom enterprise pricing.
- ✓Value for money score: 9.5/10 — excellent value.
Google Analytics Plans Comparison
Google Analytics 4 (Free)
- Unlimited websites
- Event-based tracking
- Audience reports
- Conversion tracking
- Explorations
- BigQuery export (daily)
Analytics 360
- Everything in Free
- Higher data limits
- SLA guarantee
- Advanced integrations
- Custom funnels
- Roll-up reporting
- Dedicated support
Plan Feature Comparison
| Feature | Google Analytics 4 (Free) Free | Analytics 360 Custom |
|---|---|---|
| Unlimited websites | ✓ | — |
| Event-based tracking | ✓ | — |
| Audience reports | ✓ | — |
| Conversion tracking | ✓ | — |
| Explorations | ✓ | — |
| BigQuery export (daily) | ✓ | — |
| Everything in Free | — | ✓ |
| Higher data limits | — | ✓ |
| SLA guarantee | — | ✓ |
| Advanced integrations | — | ✓ |
| Custom funnels | — | ✓ |
| Roll-up reporting | — | ✓ |
| Dedicated support | — | ✓ |
Google Analytics Pricing Summary
How Does Google Analytics Pricing Compare?
Market Positioning
At $0/mo starting price, Google Analytics is positioned in the budget-friendly segment of the Marketing Tools market. This makes it accessible for freelancers and small teams testing the waters.
Price-to-Feature Ratio
With a 9.5/10 value score, Google Analytics delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
Upgrade Path
With 2 plans available, Google Analytics keeps things simple. You won't be overwhelmed by choice, but make sure the upgrade path covers your growth needs for the next 12-24 months.
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Google Analytics Pricing FAQ
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