PRICING
Hotjar Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
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No Free Plan
Paid only
$32
Starting Price
per month
15d
Free Trial
15 days
4
Plans Available
Standard plans
8.0
Excellent Value
Value for Money Score
8.4/10
Overall Rating
8.2/10
Features Score
8.0/10
Support Score
Hotjar Plans Comparison
MOST POPULAR
Business
$80/mo
- 500 daily sessions
- Everything in Plus
- Frustration and engagement scores
- Inspect mode
- Custom-built integrations
- Funnels
Scale
$171/mo
- Everything in Business
- Unlimited daily sessions
- Advanced filters
- Priority support
- SSO and SAML
- Custom integrations
Plan Feature Comparison
| Feature | Basic Free | Plus $32/mo | Business $80/mo | Scale $171/mo |
|---|---|---|---|---|
| 35 daily sessions | ✓ | — | — | — |
| Automatic data capture | ✓ | — | — | — |
| Heatmaps | ✓ | — | — | — |
| Recordings | ✓ | — | — | — |
| Dashboards | ✓ | — | — | — |
| 100 daily sessions | — | ✓ | — | — |
| Everything in Basic | — | ✓ | — | — |
| Page filters | — | ✓ | — | — |
| Rage clicks | — | ✓ | — | — |
| U-turns | — | ✓ | — | — |
| Events API | — | ✓ | — | — |
| 500 daily sessions | — | — | ✓ | — |
| Everything in Plus | — | — | ✓ | — |
| Frustration and engagement scores | — | — | ✓ | — |
| Inspect mode | — | — | ✓ | — |
| Custom-built integrations | — | — | ✓ | — |
| Funnels | — | — | ✓ | — |
| Everything in Business | — | — | — | ✓ |
| Unlimited daily sessions | — | — | — | ✓ |
| Advanced filters | — | — | — | ✓ |
| Priority support | — | — | — | ✓ |
| SSO and SAML | — | — | — | ✓ |
| Custom integrations | — | — | — | ✓ |
Hotjar Pricing Summary
Free PlanNot Available
Starting Price$32/mo
Free Trial15 days
Number of Plans4
Cheapest Paid PlanBasic ($0/mo)
Premium PlanScale ($171/mo)
Enterprise OptionNot available
Value Rating8.0/10 (Excellent Value)
How Does Hotjar Pricing Compare?
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Market Positioning
With plans starting at $32/mo, Hotjar sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
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Price-to-Feature Ratio
With a 8.0/10 value score, Hotjar delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
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Upgrade Path
Hotjar offers 4 distinct tiers, giving you room to scale as your needs evolve. You can start with the entry-level plan and upgrade without switching platforms — a significant advantage over competitors with limited plan options.
Hotjar Pricing FAQ
No, Hotjar does not currently offer a free plan. However, they do provide a 15-day free trial so you can evaluate the platform before committing.
The most affordable Hotjar plan is the Basic plan at $0/month. It includes 35 daily sessions, Automatic data capture, Heatmaps.
Yes, Hotjar offers a 15-day free trial. This gives you enough time to explore the features and determine if it meets your needs before subscribing to a paid plan.
With an overall rating of 8.4/10 and a value-for-money score of 8.0/10 based on 7200 reviews, Hotjar is generally considered a good value for what it offers.
Hotjar may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
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