PRICING
Klaviyo Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
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No Free Plan
Paid only
$20
Starting Price
per month
N/A
Free Trial
Not available
4
Plans Available
Incl. Enterprise
8.0
Excellent Value
Value for Money Score
9.0/10
Overall Rating
9.2/10
Features Score
8.1/10
Support Score
Klaviyo Plans Comparison
Plan Feature Comparison
| Feature | Free Free | Email $20/mo | Email & SMS $35/mo | Enterprise Custom |
|---|---|---|---|---|
| 250 contacts | ✓ | — | — | — |
| 500 email sends | ✓ | — | — | — |
| 150 SMS credits | ✓ | — | — | — |
| Built-in CDP | ✓ | — | — | — |
| 251-500 contacts | — | ✓ | ✓ | — |
| 5,000 emails | — | ✓ | ✓ | — |
| A/B testing | — | ✓ | — | — |
| Automations | — | ✓ | — | — |
| 1,250 SMS credits | — | — | ✓ | — |
| MMS support | — | — | ✓ | — |
| Custom pricing | — | — | — | ✓ |
| Dedicated CSM | — | — | — | ✓ |
| Premium support | — | — | — | ✓ |
| Advanced analytics | — | — | — | ✓ |
Klaviyo Pricing Summary
Free PlanNot Available
Starting Price$20/mo
Free TrialNot available
Number of Plans4
Cheapest Paid PlanFree ($0/mo)
Premium PlanEmail & SMS ($35/mo)
Enterprise OptionAvailable
Value Rating8.0/10 (Excellent Value)
How Does Klaviyo Pricing Compare?
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Market Positioning
With plans starting at $20/mo, Klaviyo sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
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Price-to-Feature Ratio
With a 8.0/10 value score, Klaviyo delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
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Upgrade Path
Klaviyo offers 4 distinct tiers, giving you room to scale as your needs evolve. You can start with the entry-level plan and upgrade without switching platforms — a significant advantage over competitors with limited plan options.
Klaviyo Pricing FAQ
No, Klaviyo does not currently offer a free plan. However, their paid plans start at $20/mo which is competitive for the features offered.
The most affordable Klaviyo plan is the Free plan at $0/month. It includes 250 contacts, 500 email sends, 150 SMS credits.
Klaviyo does not currently advertise a free trial. Check their website for the latest offers and promotions.
With an overall rating of 9.0/10 and a value-for-money score of 8.0/10 based on 8400 reviews, Klaviyo is generally considered a good value for what it offers.
Klaviyo may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
Ready to try Klaviyo?
Visit Klaviyo to explore their plans and find the best fit.