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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: Mailchimp offers a free plan. Free-trial availability is checked against public provider data when available. We currently track 4 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked April 2026.
Mailchimp Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓Mailchimp offers a free plan — no credit card required.
- ✓4 pricing plans available.
- ✓Value for money score: 7.4/10 — good value for the features offered.
Mailchimp Plans Comparison
Essentials
- 500 contacts
- Unlimited emails
- A/B testing
- Remove branding
- 24/7 email support
Standard
- 500 contacts
- Advanced segmentation
- Customer journey builder
- Send-time optimization
Plan Feature Comparison
| Feature | Free Free | Essentials $13/mo | Standard $20/mo | Premium $350/mo |
|---|---|---|---|---|
| 500 contacts | ✓ | ✓ | ✓ | — |
| 1,000 emails/month | ✓ | — | — | — |
| Basic templates | ✓ | — | — | — |
| Single-step automations | ✓ | — | — | — |
| Unlimited emails | — | ✓ | — | — |
| A/B testing | — | ✓ | — | — |
| Remove branding | — | ✓ | — | — |
| 24/7 email support | — | ✓ | — | — |
| Advanced segmentation | — | — | ✓ | — |
| Customer journey builder | — | — | ✓ | — |
| Send-time optimization | — | — | ✓ | — |
| 10,000+ contacts | — | — | — | ✓ |
| Multivariate testing | — | — | — | ✓ |
| Comparative reporting | — | — | — | ✓ |
| Phone support | — | — | — | ✓ |
Mailchimp Pricing Summary
How Does Mailchimp Pricing Compare?
Market Positioning
At $13/mo starting price, Mailchimp is positioned in the budget-friendly segment of the Marketing Tools market. This makes it accessible for freelancers and small teams testing the waters.
Price-to-Feature Ratio
Mailchimp's 7.4/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
Upgrade Path
Mailchimp offers 4 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
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Mailchimp Pricing FAQ
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