PRICING
Mailchimp Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
✅
Free Plan
Available
$13
Starting Price
per month
N/A
Free Trial
Not available
3
Plans Available
Standard plans
7.0
Good Value
Value for Money Score
7.8/10
Overall Rating
7.8/10
Features Score
7.0/10
Support Score
Mailchimp Plans Comparison
Plan Feature Comparison
| Feature | Free Free | Essentials $13/mo | Standard $20/mo |
|---|---|---|---|
| 500 contacts | ✓ | ✓ | ✓ |
| 1000 emails/mo | ✓ | — | — |
| Email builder | ✓ | — | — |
| 5000 emails/mo | — | ✓ | — |
| A/B testing | — | ✓ | — |
| 24/7 support | — | ✓ | — |
| 6000 emails/mo | — | — | ✓ |
| Customer journey builder | — | — | ✓ |
Mailchimp Pricing Summary
Free PlanAvailable
Starting Price$13/mo
Free TrialNot available
Number of Plans3
Cheapest Paid PlanFree ($0/mo)
Premium PlanStandard ($20/mo)
Enterprise OptionNot available
Value Rating7.0/10 (Good Value)
How Does Mailchimp Pricing Compare?
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Market Positioning
At $13/mo starting price, Mailchimp is positioned in the budget-friendly segment of the Marketing Tools market. This makes it accessible for freelancers and small teams testing the waters.
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Price-to-Feature Ratio
Mailchimp's 7.0/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
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Upgrade Path
Mailchimp offers 3 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
Mailchimp Pricing FAQ
Yes, Mailchimp offers a free plan that you can use without any payment. This makes it easy to test the platform before upgrading to a paid tier.
The most affordable Mailchimp plan is the Free plan at $0/month. It includes 500 contacts, 1000 emails/mo, Email builder.
Mailchimp doesn't offer a traditional free trial, but they do have a free plan you can use indefinitely to test the platform.
With an overall rating of 7.8/10 and a value-for-money score of 7.0/10 based on 5500 reviews, Mailchimp is generally considered a good value for what it offers.
Mailchimp may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
Ready to try Mailchimp?
Start with Mailchimp's free plan and upgrade when you're ready.