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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: Matomo offers a free plan. A 21-day free trial is tracked where provider data is available. We currently track 4 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Matomo Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓Matomo offers a free plan — no credit card required.
- ✓21-day free trial available to test premium features before committing.
- ✓4 pricing plans available.
- ✓Value for money score: 8.7/10 — excellent value.
Matomo Plans Comparison
Plan Feature Comparison
| Feature | On-Premise Free | Cloud Essential $19/mo | Cloud Business $49/mo | Enterprise Free |
|---|---|---|---|---|
| Self-hosted and free | ✓ | — | — | — |
| Full data ownership | ✓ | — | — | — |
| Open source | ✓ | — | — | — |
| 50K monthly hits | — | ✓ | — | — |
| Website analytics | — | ✓ | — | — |
| Heatmaps | — | ✓ | — | — |
| 500K monthly hits | — | — | ✓ | — |
| 30 websites | — | — | ✓ | — |
| Advanced analytics | — | — | ✓ | — |
| Custom limits | — | — | — | ✓ |
| White label | — | — | — | ✓ |
| SAML and LDAP support | — | — | — | ✓ |
Matomo Pricing Summary
How Does Matomo Pricing Compare?
Market Positioning
With plans starting at $19/mo, Matomo sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
Price-to-Feature Ratio
With a 8.7/10 value score, Matomo delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
Upgrade Path
Matomo offers 4 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
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Matomo Pricing FAQ
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