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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: Mixpanel offers a free plan. Free-trial availability is checked against public provider data when available. We currently track 3 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Mixpanel Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓Mixpanel offers a free plan — no credit card required. 0
- ✓3 pricing plans available.
- ✓Value for money score: 8.9/10 — excellent value.
Mixpanel Plans Comparison
Plan Feature Comparison
| Feature | Free Free | Growth $28/mo | Enterprise Free |
|---|---|---|---|
| 1M events/month | ✓ | — | — |
| Core analytics | ✓ | — | — |
| Unlimited seats | ✓ | — | — |
| 1M events free then $0.28/1K | — | ✓ | — |
| Unlimited reports | — | ✓ | — |
| 20K session replays | — | ✓ | — |
| Custom pricing | — | — | ✓ |
| Advanced access controls | — | — | ✓ |
| Dedicated onboarding | — | — | ✓ |
Mixpanel Pricing Summary
How Does Mixpanel Pricing Compare?
Market Positioning
With plans starting at $28/mo, Mixpanel sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
Price-to-Feature Ratio
With a 8.9/10 value score, Mixpanel delivers more features per dollar than most competitors. Users consistently rate it as offering excellent bang for the buck.
Upgrade Path
Mixpanel offers 3 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
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Mixpanel Pricing FAQ
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