A complete step-by-step guide to switching from Mailchimp to Klaviyo, including what breaks, what improves, and a hands-on migration checklist.
Export subscriber lists, segments, and tags from Mailchimp
Export email templates as HTML from Mailchimp
Set up Klaviyo account and connect your e-commerce store
Import subscriber lists with all custom properties and consent status
Rebuild segments using Klaviyo's behavioral targeting
Recreate email templates in Klaviyo's drag-and-drop editor
Build automated flows: Welcome, Abandoned Cart, Post-Purchase, Win-Back
Set up SMS collection and campaigns (if applicable)
Warm up sending domain with gradual volume increases
Monitor deliverability for 1-2 weeks before pausing Mailchimp
E-commerce brands wanting advanced purchase-behavior segmentation, Shopify stores needing deep integration, and companies ready for predictive analytics and SMS marketing.
Non-e-commerce businesses with simple newsletter needs, small businesses using Mailchimp's free plan, and teams that rely on Mailchimp's social media and ad features.
Compare features, pricing, and ratings side by side before making your switch.
Compare Mailchimp vs Klaviyo