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Home/Migration Guides/Pipedrive to HubSpot
Migration GuideSaaS Tools

How to Migrate from Pipedrive to HubSpot

A complete step-by-step guide to switching from Pipedrive to HubSpot, including what breaks, what improves, and a hands-on migration checklist.

Difficulty
Easy
Estimated Time
1-3 weeks
Data Portability
Moderate

What Breaks When Migrating from Pipedrive

  • Pipedrive custom pipeline stages and activities
  • Pipedrive-specific integrations and marketplace apps
  • Leadbooster chatbot and web form configurations
  • Smart Docs templates and e-signature workflows
  • Custom deal fields and filtered views

What Improves with HubSpot

  • Free CRM with unlimited users for basic features
  • Built-in marketing tools: email, landing pages, ads
  • Superior automation with visual workflow builder
  • Better reporting and attribution across marketing and sales
  • Larger integration ecosystem and app marketplace

Pipedrive to HubSpot Migration Checklist

1

Export Pipedrive data: contacts, organizations, deals, activities

2

Map Pipedrive fields to HubSpot properties

3

Set up HubSpot CRM: deal pipelines, stages, and properties

4

Import contacts, companies, and deals via HubSpot import

5

Associate records and import activity history

6

Set up HubSpot email integration and meeting scheduler

7

Build sales automations and sequences

8

Configure dashboards and sales reports

9

Train team on HubSpot interface and mobile app

10

Cancel Pipedrive after confirming full data migration

Should You Switch from Pipedrive to HubSpot?

Switch to HubSpot If...

Teams wanting unified marketing + sales CRM, growing companies that need marketing automation alongside CRM, and businesses looking for a free CRM starting point.

Stay with Pipedrive If...

Sales-only teams that love Pipedrive's pipeline-centric UI, small teams on Pipedrive's affordable plans, and companies that don't need marketing features.

Pipedrive to HubSpot Related Resources

Pipedrive Review
Full review & pricing
HubSpot Review
Full review & pricing
Pipedrive vs HubSpot
Side-by-side comparison

Pipedrive to HubSpot Migration FAQ

How long does it take to migrate from Pipedrive to HubSpot?
The typical migration from Pipedrive to HubSpot takes 1-3 weeks, depending on data volume, customizations, and team size. We recommend running both tools in parallel during the transition.
What data can I transfer from Pipedrive to HubSpot?
Data portability is rated "Moderate" for this migration. Most core data (contacts, records, content) can be exported and imported, but custom configurations, automations, and integrations typically need to be rebuilt manually.
What breaks when switching from Pipedrive to HubSpot?
Key things that may break: Pipedrive custom pipeline stages and activities; Pipedrive-specific integrations and marketplace apps; Leadbooster chatbot and web form configurations. Plan for these disruptions by mapping alternatives before starting the migration.
Is it worth switching from Pipedrive to HubSpot?
It depends on your needs. HubSpot improves: Free CRM with unlimited users for basic features; Built-in marketing tools: email, landing pages, ads. However, you should stay with Pipedrive if: Sales-only teams that love Pipedrive's pipeline-centric UI.

Need Help Deciding?

Compare features, pricing, and ratings side by side before making your switch.

Compare Pipedrive vs HubSpot