We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: HubSpot offers a free plan. Free-trial availability is checked against public provider data when available. We currently track 3 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
HubSpot Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓HubSpot offers a free plan — no credit card required.
- ✓3 pricing plans available.
- ✓Value for money score: 6.5/10 — good value for the features offered.
HubSpot Plans Comparison
Plan Feature Comparison
| Feature | Free Tools Free | Starter $20/mo | Professional $890/mo |
|---|---|---|---|
| Contact management | ✓ | — | — |
| Email marketing | ✓ | — | — |
| Forms | ✓ | — | — |
| Live chat | ✓ | — | — |
| Remove branding | — | ✓ | — |
| Email scheduling | — | ✓ | — |
| 1000 contacts | — | ✓ | — |
| Marketing automation | — | — | ✓ |
| A/B testing | — | — | ✓ |
| Custom reporting | — | — | ✓ |
HubSpot Pricing Summary
How Does HubSpot Pricing Compare?
Market Positioning
With plans starting at $20/mo, HubSpot sits in the mid-range of the SaaS Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
Price-to-Feature Ratio
HubSpot's 6.5/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
Upgrade Path
HubSpot offers 3 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
Related Articles
All articles →Best Free CRM 2026: HubSpot vs Bitrix24 vs Zoho Bigin vs Folk vs Capsule
“Free CRM” in 2026 means very different things at HubSpot, Bitrix24, Zoho Bigin, Folk and Capsule. We mapped the real throttle points and identified which free tier actually scales — and which is a sales trap.
Best AI Customer Support Tools 2026: Intercom Fin vs Zendesk AI vs Crisp Magic vs Help Scout
Intercom Fin charges per resolution. Zendesk AI bundles with seats. Crisp goes free for 2 conversations/month. We tested all four — here's the real ROI breakdown.
Best Transactional Email API 2026: Resend vs Postmark vs SendGrid vs Mailgun vs Amazon SES
A 2026 comparison of the five leading transactional email APIs - Resend, Postmark, SendGrid, Mailgun, and Amazon SES - on pricing, deliverability, and developer experience.
HubSpot Pricing FAQ
Ready to try HubSpot?
Start with HubSpot's free plan and upgrade when you're ready.
We may earn a commission through links on this page · Editorial policy