Hootsuite
GoodManage all your social media in one place
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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Hootsuite provider data from hootsuite.com on May 20, 2026.
No public plan price extracted from the checked page
No durable free-plan signal found; 30-day trial signal found
business, Free, Enterprise, Standard, Advanced
Provider Pricing Facts
Provider pricing facts: Hootsuite starts at $99/mo. A 30-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Hootsuite stands out for supports the widest range of social networks from one dashboard including TikTok, Pinterest, and LinkedIn, and users also value comprehensive analytics and reporting with cross-platform performance comparison. At $99/mo to start, it is aimed at teams with real budgets. The main trade-off: pricing is significantly higher than newer competitors like Buffer and Later.
Our Hootsuite Rating
Competitive in marketing tools, with room to improve on support. A good fit if its strengths align with your priorities. A 30-day trial lets you evaluate it firsthand.
What is Hootsuite?
Hootsuite is one of the most established social media management platforms, helping businesses manage multiple social networks from a single dashboard. It offers scheduling, publishing, monitoring, analytics, and social listening across Instagram, Facebook, X (Twitter), LinkedIn, TikTok, and Pinterest. Hootsuite's enterprise features and team collaboration tools make it a staple for large marketing teams.
Is Hootsuite Right for You?
Hootsuite works well for teams that need supports the widest range of social networks from... starting at $99/mo. Skip it if you are on a tight budget.
Best If
- +Data-driven decisions matter to you — Supports the widest range of social networks from one dashboard including TikTok,...
- +Data-driven decisions matter to you — Comprehensive analytics and reporting with cross-platform performance comparison
- +You want to automate repetitive tasks — Strong team collaboration features with approval workflows and role-based permissions
- +You want a direct product test first — there is a 30-day free trial
Avoid If
- −Your budget is under $99/mo per user — pricing can add up
- −Interface can feel dated and cluttered compared to more modern social media management...
- −No free plan ÔÇö even the cheapest option starts at $99/month, which excludes small...
Hootsuite Key Features
Compact provider-data feature snapshot showing 6 of 28 tracked fields.
Hootsuite Pros & Cons
👍 Pros
- Supports the widest range of social networks from one dashboard including TikTok, Pinterest, and LinkedIn
- Comprehensive analytics and reporting with cross-platform performance comparison
- Strong team collaboration features with approval workflows and role-based permissions
👎 Cons
- Pricing is significantly higher than newer competitors like Buffer and Later
- Interface can feel dated and cluttered compared to more modern social media management tools
- No free plan — even the cheapest option starts at $99/month, which excludes small businesses
Who Should (and Shouldn't) Use Hootsuite?
✓Ideal For
- ✓Teams focused on use Cases — users specifically praise supports the widest range of social networks from one dashboard including TikTok, Pinterest, and LinkedIn
- ✓Buyers who prioritize what Hootsuite does best: supports the widest range of social networks from one dashboard including TikTok, Pinterest, and LinkedIn
⚠Not Ideal For
- ⚠People bothered by: pricing is significantly higher than newer competitors like Buffer and Later
- ⚠Users who need: interface can feel dated and cluttered compared to more modern social media management tools — that's a weak spot here
Best Use Cases for Hootsuite
- ✓Use Cases
- ✓Provider Pricing Research
Hootsuite Pricing
Full pricing details →Professional
- ✓1 user
- ✓10 social accounts
- ✓Unlimited posts
- ✓Best time to post
- ✓Hashtag generator
- + 1 more features
Team
- ✓3 users
- ✓20 social accounts
- ✓Everything in Professional
- ✓Assign posts to teams
- ✓Roles and permissions
- + 1 more features
Enterprise
- ✓5+ users
- ✓50+ social accounts
- ✓Social listening
- ✓Employee advocacy
- ✓Advanced analytics
- + 1 more features
💡 Pricing Insight
Hootsuite has 3 pricing tiers, from $99/mo (Professional) up to $249/mo (Team). Pricing runs on the higher side relative to what you get — make sure the specific features you need justify the investment.
Hootsuite Decision Verdict
Hootsuite — Good
Hootsuite is a solid pick in the social media management space. Its biggest strength? Supports the widest range of social networks from one dashboard including TikTok, Pinterest, and LinkedIn. On top of that, comprehensive analytics and reporting with cross-platform performance comparison. Pricing starts at $99/mo — it's aimed at teams with real budgets. Where does it fall short? Pricing is significantly higher than newer competitors like Buffer and Later. That's worth knowing upfront. Bottom line: Hootsuite earns our recommendation for most social media management use cases.
How to Get Started with Hootsuite
Start your 30-day free trial
Sign up for the trial and explore everything Hootsuite offers. 30 days is enough time to know if it's right for you.
Set up your workspace
Take 15-20 minutes to go through the setup wizard. Check out any tutorials they offer — it'll save you time later.
Start using it for real
Don't just poke around — actually use it for a real task. Start with use Cases — that's where most users see quick wins.
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Hootsuite Category Rankings
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