Updated May 2026:Segment (Twilio) integrated CustomerAI. RudderStack reached 200B+ events/month. mParticle expanded to 350+ integrations. Tealium added composable CDP. Amplitude pushed CDP further with reverse-ETL.
CDPs in 2026 fall into two camps:traditional event-streaming(Segment, mParticle) vswarehouse-first(RudderStack, Hightouch). Pick by data architecture maturity.
Quick Picks
- Mid-market non-technical→Segment
- Warehouse-first / open source→RudderStack
- Mobile + cross-platform→mParticle
- Enterprise tag management + CDP→Tealium
Pricing (May 2026)
| Tool | Free | Paid Entry |
|---|---|---|
| Segment | 1,000 visitors/mo | $120/mo (Team) |
| RudderStack | Free Cloud (open source) | $0.50/MTU (Team) |
| mParticle | No | Custom ($24K+/year) |
| Tealium | No | Custom ($30K+/year) |