Updated May 2026:Typeform AI-driven dynamic forms shipped. SurveyMonkey added Genius AI insights. Jotform crossed 25M users. Qualtrics XM/os 2.0 launched. Google Forms remains free and unchanged.
Survey software in 2026 splits by intent:customer-facing UX(Typeform, Tally),research-grade rigorous(Qualtrics, SurveyMonkey),simple/free(Google Forms).
Quick Picks
- Marketing surveys, NPS→Typeform
- Research-grade→Qualtrics
- General-purpose mid-market→SurveyMonkey
- Maximum features at SMB price→Jotform
- Free + simple→Google Forms
Pricing (May 2026)
| Tool | Free | Pro |
|---|---|---|
| Typeform | 10 responses/mo | $25/mo (Basic) |
| SurveyMonkey | 10 questions/survey | $39/mo (Advantage) |
| Jotform | 100 monthly subs | $34/mo (Bronze) |
| Qualtrics | No | Custom (typically $1,500+/mo) |
| Google Forms | Unlimited | N/A |