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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Booksy starts at $29.99/mo; Fresha offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
Booksy vs Fresha: Honest Comparison (2026)
Booksy
Appointment booking and business management app for beauty and wellness professionals
Fresha
Free booking and business management software for beauty and wellness businesses
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Quick Verdict:
Fresha wins with 8.8/10 vs 8.4/10. Choose Booksy for overall value. Choose Fresha for better value for money.
Fresha wins this comparison with a score of 8.8/10 vs 8.4/10. Fresha offers a free plan. Choose Booksy for features, or Fresha for better value. Both tools score equally in our detailed feature analysis (5.3/10 each).
| Feature | Booksy | Fresha |
|---|---|---|
| Overall Rating | 8.4/10 | 8.8/10 |
| Ease of Use | 8.7/10 | 9.2/10 |
| Features | 8.2/10 | 8.5/10 |
| Value for Money | 8.3/10 | 9.5/10 |
| Customer Support | 7.8/10 | 8.0/10 |
| Free Plan | No | Yes ✓ |
| Starting Price | $29.99/mo | Custom |
| Feature Score | 5.3/10 | 5.3/10 |
| Best For | Booksy is best forteams that need scheduling with proven reliability and a clear pricing model. With a starting price of $29/mo | - |
| Winner | Fresha (8.8/10) | |
What is Booksy?
Appointment booking and business management app for beauty and wellness professionalsPowers online booking, payment processing, and client management specifically for beauty and wellness professionals. Features a consumer marketplace with 30M+ monthly bookings, no-show protection via deposits, built-in POS, and automated marketing tools for salons and spas. Rated 8.4/10 across 3,100+ reviews. And paid plans starting at $29/mo. Booksy is known for strong customer satisfaction and is recommended for teams scaling beyond basic free tools.
- •Booksy is best forteams that need scheduling with proven reliability and a clear pricing model. With a starting price of $29/mo
- •it suits small businesses through enterprise.Specifically
- •Booksy works well for:(1)booking client meetings
What is Fresha?
Free booking and business management software for beauty and wellness businessesFresha (formerly Shedul) is a subscription-free appointment scheduling and business management platform for beauty and wellness businesses. Unlike most competitors, Fresha charges no monthly subscription fees, instead monetizing through optional payment processing and marketplace features. The platform offers unlimited appointments, staff members, and locations on its free plan. It includes a full POS system, client management, automated notifications, inventory tracking, and financial reporting. Fresha's marketplace connects businesses with millions of potential clients searching for local services.
Booksy vs Fresha: Key Differences
Booksy vs Fresha: Quick Verdict
Decision Summary
Who wins in each scenario? A quick look at how Booksy and Fresha compare across different buyer needs.
Scores 8.8/10 vs 8.4/10
Scores 9.5/10 on value vs 8.3/10
Ease of use: 9.2/10 vs 8.7/10
Features + support avg: 8.3/10 vs 8.0/10
Free plan available + 9.5/10 value
Free plan available vs $29.99/mo
Choose Booksy if you need...
- ✓Strong ease of use (8.7/10)
- ✓Strong features (8.2/10)
Choose Fresha if you need...
- ✓Better ease of use (9.2/10)
- ✓More comprehensive features (8.5/10)
- ✓Good value for money (9.5/10)
- ✓A free plan to get started
- ✓Lower starting price ($0/mo vs $29.99/mo)
Our Take: Booksy vs Fresha
Fresha edges ahead with a 8.8/10 vs 8.4/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: Fresha takes the lead in ease of use and value for money. These aren't minor differences — they reflect fundamentally different product philosophies.
Fresha has a free plan, giving it a lower barrier to entry. If you're not sure yet, start there.
Booksy vs Fresha Score Comparison
| Category | Booksy | Fresha |
|---|---|---|
🏆Overall Score | 8.4 | ▲8.8 |
💫Ease of Use | 8.7 | ▲9.2 |
⚙Features | 8.2 | ▲8.5 |
💰Value for Money | 8.3 | ▲9.5 |
💬Customer Support | 7.8 | ▲8.0 |
Who Should Use Booksy vs Fresha?
Booksy is ideal for
- •Booksy is best forteams that need scheduling with proven reliability and a clear pricing model. With a starting price of $29/mo
- •it suits small businesses through enterprise.Specifically
- •Booksy works well for:(1)booking client meetings
- •(2)managing team calendars
- •(3)automating round-robin assignment.It isless idealfor solo creators on a strict zero-budget setup (no free tier)
Booksy vs Fresha Decision Framework
Choose based on what matters most to you
Booksy vs Fresha Pricing
| Pricing Feature | Booksy | Fresha |
|---|---|---|
| Free Plan | ✗ No | ✓ Yes |
| Starting Price | $29.99/mo | Free |
| Free Trial | 14 days | Not available |
| Number of Plans | 3 | 2 |
| Value Rating | 8.3/10 | 9.5/10 |
Booksy Plans
- ✓Online booking
- ✓Calendar management
- ✓Client notifications
- ✓Basic reports
- ✓POS system
- ✓Staff management
- ✓Marketing tools
- ✓Inventory tracking
- ✓Marketplace listing
- ✓Social media booking
- ✓Advanced analytics
- ✓Priority support
Fresha Plans
- ✓Unlimited appointments
- ✓Unlimited staff
- ✓POS system
- ✓Client management
- +2 more
- ✓New client acquisition
- ✓20% commission on new clients
- ✓Marketplace visibility
What You Get: Plan Feature Comparison
Comparing Booksy's Lite ($29.99/mo) vs Fresha's Free (Free)
| Feature | Booksy | Fresha |
|---|---|---|
| Online booking | ✓ | ✗ |
| Calendar management | ✓ | ✗ |
| Client notifications | ✓ | ✗ |
| Basic reports | ✓ | ✗ |
| Unlimited appointments | ✗ | ✓ |
| Unlimited staff | ✗ | ✓ |
| POS system | ✗ | ✓ |
| Client management | ✗ | ✓ |
| Reports | ✗ | ✓ |
| Inventory | ✗ | ✓ |
Which Should You Choose?
Booksy
Fresha
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Booksy is best forteams that need scheduling with proven reliability and a clear pricing model. With a starting price of $29/mo
- ✓it suits small businesses through enterprise.Specifically
- ✓Users who prioritize ease of use (9.2 vs 8.7)
- ✓Teams that need a more feature-rich platform (8.5 vs 8.2)
- ✓Budget-conscious buyers seeking better value
- ✓Users who want a free plan to start with
Booksy vs Fresha: The Bottom Line
Fresha earns the edge at 8.8/10 vs 8.4/10 — here's what that means in practice.
Booksy is the better choice for businesses that want a strong marketplace presence to attract new clients and prefer predictable monthly pricing. Fresha wins for businesses that want zero subscription costs and are comfortable with per-transaction fees. For new salons looking to build a client base, Booksy marketplace can be a significant advantage. Booksy at 8.4/10 is still competitive and may be the better fit depending on your specific requirements and budget.