Make
Very GoodThe visual automation platform for designing, building, and automating anything
Make is a top-rated business tools tool rated 8.6/10. Plans start at $9/mo. Key strengths: features (9.1/10) and ease of use (8.0/10). Highly recommended for most use cases.
Our Rating
Based on comprehensive analysis of features, pricing, ease of use, and customer feedback
What is Make?
Make (formerly Integromat) is a visual automation platform that lets users design, build, and automate workflows connecting apps and services without coding. Unlike Zapier's linear automation approach, Make uses a visual canvas where you can create complex scenarios with branching, loops, error handling, and parallel processing. The platform connects 1,800+ apps and offers advanced data transformation, HTTP requests, and custom function capabilities. Make is particularly popular among power users and agencies that need more sophisticated automation logic than simple trigger-action workflows.
Make Key Features
Pros & Cons
👍 Pros
- Visual canvas enables sophisticated workflow designs with branching, loops, and error handling that Zapier cannot match
- Operations-based pricing provides significantly more value than Zapier's task-based model for complex automations
- Advanced data transformation and HTTP capabilities make it powerful enough for developer-level automation
👎 Cons
- Visual complexity can be intimidating for users who prefer Zapier's simpler linear workflow approach
- Smaller app library (1,800+) compared to Zapier's 7,000+ integrations
- Free plan limits to 1,000 operations and 2 active scenarios, which is restrictive for testing
Best Use Cases for Make
Use Cases
- Complex Workflows: Build multi-branch automations with conditional logic, loops, and error handling for sophisticated business processes.
- Data Processing: Transform, filter, and aggregate data from multiple sources with advanced data manipulation tools.
- Agency Automation: Create reusable scenario templates for common client workflows across marketing, sales, and operations.
- API Orchestration: Connect APIs and webhooks that don't have native integrations using HTTP modules and custom functions.
Make Pricing
Full pricing details →Free
- ✓1,000 operations/month
- ✓2 active scenarios
- ✓5 min interval
- ✓100MB data transfer
Core
- ✓10,000 operations/month
- ✓Unlimited scenarios
- ✓1 min interval
- ✓Unlimited users
Pro
- ✓10,000 operations/month
- ✓Custom variables
- ✓Full-text log search
- ✓Priority execution
Teams
- ✓10,000 operations/month
- ✓Team management
- ✓Shared connections
- ✓High-priority execution
Enterprise
- ✓Custom operations
- ✓SSO
- ✓Dedicated support
- ✓SLA
Make vs Competitors
Who is Make Best For?
Make is best for automation power users, agencies, and businesses that need more sophisticated workflow logic than simple trigger-action tools provide. It's the top choice for teams that want visual, branch-heavy automations at a better price-to-operations ratio than Zapier.
Make at a Glance
Expert Verdict
Make — Very Good
Make stands out as one of the strongest options in the Business Tools category. With excellent scores across features (9.1/10) and ease of use (8.0/10), it delivers genuine value for organizations willing to invest from $9/mo. We recommend it for users who prioritize reliability and a mature feature set.
You May Also Like
Figma
The collaborative design platform for building digital products
Raycast
Extendable productivity launcher for Mac that replaces Spotlight and multiple utilities
Mercury
Modern banking platform built for startups and scaling businesses
1Password
The password manager trusted by over 150,000 businesses and millions of users
Obsidian
A second brain built on local-first, linked Markdown notes
Bitwarden
Open-source password management for individuals and teams