Pulley
Very GoodModern cap table management platform built for startups and their investors
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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Pulley provider data from pulley.com on May 21, 2026.
$1,20, $3,50, $50,00, $10,00
No durable free-plan signal found; free-trial signal found
free, Growth, Standard, Enterprise, basic
Provider Pricing Facts
Provider pricing facts: Pulley offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Two things set Pulley apart in the business tools space: transparent, affordable pricing with a generous free tier that covers most early-stage startup needs, and clean, modern interface that makes cap table management intuitive even for non-financial founders. The free tier is genuinely usable, and paid plans start at $50/mo when you need more. The main trade-off: transparent, affordable pricing with a generous free tier that covers most early-stage startup needs.
Our Pulley Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in business tools. You can start with the free plan to see if it fits.
What is Pulley?
Pulley is a modern cap table management platform designed as a simpler, more affordable alternative to Carta for startups. The platform handles cap table management, 409A valuations, equity plan administration, scenario modeling, and investor reporting. Pulley differentiates itself with transparent pricing, a clean interface, and features built specifically for early-stage and growth-stage startups. The platform supports SAFEs, convertible notes, stock options, RSUs, and complex waterfall analyses. Pulley has gained significant traction among Y Combinator companies and VC-backed startups looking for a modern approach to equity management.
Is Pulley Right for You?
Pulley works well for pulley is best for early-stage and growth-stage startups... with a free plan available. Skip it if you are on a tight budget.
Best If
- +You value: Transparent, affordable pricing with a generous free tier that covers most early-stage...
- +Getting your team onboarded fast is a priority
- +Having responsive support matters — Fast, responsive customer support with a reputation for going above and beyond for...
- +You fit the core audience — Pulley is best for early-stage and growth-stage startups that want...
- +You want to start without a credit card — there is a free plan
Avoid If
- −Your budget is under $50/mo per user — pricing can add up
- −Clean, modern interface that makes cap table management intuitive even for non-financial...
- −You'll need guided onboarding support — customer service has gaps
Pulley Key Features
Compact provider-data feature snapshot showing 6 of 20 tracked fields.
Pulley Pros & Cons
👍 Pros
- Transparent, affordable pricing with a generous free tier that covers most early-stage startup needs
- Clean, modern interface that makes cap table management intuitive even for non-financial founders
- Fast, responsive customer support with a reputation for going above and beyond for customers
👎 Cons
- Smaller ecosystem and fewer third-party integrations compared to Carta as the market leader
- Less established brand recognition may require explanation to investors and lawyers unfamiliar with it
- Some advanced features like fund administration are still in development compared to Carta
Who Should (and Shouldn't) Use Pulley?
✓Ideal For
- ✓Pulley is best for early-stage and growth-stage startups that want modern
- ✓affordable cap table management without the complexity and cost of enterprise platforms. Its YC-founder roots and startup-first approach make it ideal for companies looking for a Carta alternative
- ✓First-time users and non-technical teams — Pulley scores 9.2/10 on ease of use, making it one of the gentler onboarding experiences in this space
- ✓Power users who want depth — Pulley's feature rating (8.5/10) puts it near the top of what this category offers
⚠Not Ideal For
- ⚠People bothered by: transparent, affordable pricing with a generous free tier that covers most early-stage startup needs
- ⚠Users who need: clean, modern interface that makes cap table management intuitive even for non-financial founders — that's a weak spot here
Best Use Cases for Pulley
- ✓Equity Compensation: Manage stock option plans and equity grants for employees and advisors.
Pulley Pricing
Full pricing details →Free
- ✓Cap table management
- ✓Up to 25 stakeholders
- ✓Basic modeling
- ✓Document storage
Starter
- ✓Everything in Free
- ✓Up to 50 stakeholders
- ✓409A valuations
- ✓Scenario modeling
Growth
- ✓Everything in Starter
- ✓Unlimited stakeholders
- ✓Advanced reporting
- ✓Priority support
Enterprise
- ✓Everything in Growth
- ✓Custom integrations
- ✓Dedicated CSM
- ✓Advanced compliance
💡 Pricing Insight
Pulley has 4 pricing tiers, from free (Free) up to $170/mo (Growth). The free Free plan isn't just a demo — it includes 4 usable features like cap table management and up to 25 stakeholders. In terms of value, Pulley punches above its weight — you get a lot of capability per dollar compared to other legal & compliance tools.
Who is Pulley Best For?
- ✓Pulley is best for early-stage and growth-stage startups that want modern
- ✓affordable cap table management without the complexity and cost of enterprise platforms. Its YC-founder roots and startup-first approach make it ideal for companies looking for a Carta alternative
Pulley Decision Verdict
Pulley — Very Good
Here's our honest take: Pulley is one of the best legal & compliance tools we've reviewed. What makes it stand out? Transparent, affordable pricing with a generous free tier that covers most early-stage startup needs. On top of that, clean, modern interface that makes cap table management intuitive even for non-financial founders. You can start for free and upgrade to paid plans from $50/mo when you're ready. Where does it fall short? Transparent, affordable pricing with a generous free tier that covers most early-stage startup needs. That's worth knowing upfront. Bottom line: we'd recommend Pulley especially if you're pulley is best for early-stage and growth-stage startups that want modern.
How to Get Started with Pulley
Create a free account
Head to Pulley's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Pulley is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with equity Compensation: Manage stock option plans and equity grants for employees and advisors. — that's where most users see quick wins.
Pulley Related Tools & Comparisons
Pulley Category Rankings
Compare Pulley against competitors in provider-data rankings