We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Shopify starts at $39/mo; Magento offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked March 2026.
Shopify vs Magento: Honest Comparison (2026)
Shopify
The all-in-one commerce platform to start, run, and grow a business
Magento
Open-source e-commerce platform for enterprise retailers
We may earn a commission through links on this page · Editorial policy
Quick Verdict:
Shopify wins with 8.7/10 vs 8.1/10. Choose Shopify for ease of use. Choose Magento for more features.
Shopify wins this comparison with a score of 8.7/10 vs 8.1/10. Magento offers a free plan. Shopify stands out for incredibly easy to set up, while Magento excels at extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements. This is confirmed by our feature analysis where Shopify also scores higher (9.3/10).
| Feature | Shopify | Magento |
|---|---|---|
| Overall Rating | 8.7/10 | 8.1/10 |
| Ease of Use | 9.0/10 | 6.0/10 |
| Features | 8.5/10 | 9.5/10 |
| Value for Money | 7.5/10 | 7.0/10 |
| Customer Support | 8.5/10 | 7.0/10 |
| Free Plan | No | Yes ✓ |
| Starting Price | $39/mo | Custom |
| Feature Score | 9.3/10 | 8.6/10 |
| Top Strength | Incredibly easy to set up | Extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements |
| Biggest Weakness | Transaction fees unless using Shopify Payments | Requires significant developer expertise to set up, customize, and maintain properly |
| Best For | - | Magento is best forteams that need store builders with proven reliability and a clear pricing model. With a generous free tier and starting price of $0/mo |
| Winner | Shopify (8.7/10) | |
What is Shopify?
The all-in-one commerce platform to start, run, and grow a businessShopify is the world's leading e-commerce platform powering 4.6M+ active stores including Allbirds, Gymshark, and Heinz. Hosted commerce with 100+ payment gateways, 8,000+ apps, and POS for in-person sales. Pricing: Starter $5/mo (link-in-bio), Basic $39/mo, Shopify $105/mo, Advanced $399/mo, Plus $2,300+/mo for enterprise. Industry-standard for D2C brands wanting an integrated commerce stack with global tax handling.
- +Incredibly easy to set up
- +excellent app store with 8000+ apps
- +reliable hosting included
What is Magento?
Open-source e-commerce platform for enterprise retailersAn open-source e-commerce platform (now Adobe Commerce) built for enterprise-grade online retail with deep customization, multi-store management, and B2B capabilities. Handles complex catalog structures, custom pricing rules, and high-volume order processing. Integrates with Adobe Analytics, Target, and Sensei AI for personalized shopping experiences.
- +Extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements
- +Open-source version is free, with a massive community of developers and thousands of extensions
- +Excellent multi-store and B2B capabilities that few other platforms can match
- •Magento is best forteams that need store builders with proven reliability and a clear pricing model. With a generous free tier and starting price of $0/mo
- •it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- •Magento works well for:(1)launching online stores
Shopify vs Magento: Key Differences
Shopify vs Magento: Quick Verdict
It's close, but Shopify nudges ahead with 8.7/10 vs 8.1/10. The real deciding factor is what you plan to use it for.
Choose Shopify if:
- You want the higher-rated option overall (8.7/10 vs 8.1/10)
- Ease of use matters to you — Shopify scores 9/10 here
- You're watching your budget — Shopify gets a 7.5/10 for value
Choose Magento if:
- Open-source version is free, with a massive community of developers and thousands of extensions
- Excellent multi-store and B2B capabilities that few other platforms can match
- Magento's approach to "open-source e-commerce platform for enterprise retailers" fits your workflow
Decision Summary
Who wins in each scenario? A quick look at how Shopify and Magento compare across different buyer needs.
Scores 8.7/10 vs 8.1/10
Scores 7.5/10 on value vs 7.0/10
Ease of use: 9.0/10 vs 6.0/10
Features + support avg: 8.5/10 vs 8.3/10
Free plan available + 7.0/10 value
Free plan available vs $39/mo
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose Shopify If
- →You want the higher-rated overall solution (Shopify: 8.7 vs Magento: 8.1)
- →Ease of use matters most — Shopify scores 9.0/10 vs 6.0/10
- →Value for money is a key factor — Shopify delivers stronger ROI
- →You want to test before committing — Shopify offers a 3-day free trial
- →You need enterprise-grade customer support (Shopify: 8.5/10)
Choose Magento If
- →You need a free plan to get started — Magento offers one, Shopify does not
- →Budget is your priority — Magento starts at $0/mo vs $39/mo
- →You need the most comprehensive feature set (Magento: 9.5/10)
Choose Shopify if you need...
- ✓Incredibly easy to set up
- ✓excellent app store with 8000+ apps
- ✓reliable hosting included
- !Transaction fees unless using Shopify Payments
- !monthly costs add up with apps
Choose Magento if you need...
- ✓Extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements
- ✓Open-source version is free, with a massive community of developers and thousands of extensions
- ✓Excellent multi-store and B2B capabilities that few other platforms can match
- ✓A free plan to get started
- ✓Lower starting price ($0/mo vs $39/mo)
- !Requires significant developer expertise to set up, customize, and maintain properly
- !High total cost of ownership when factoring in hosting, development, and extensions
Our Take: Shopify vs Magento
Shopify edges ahead with a 8.7/10 vs 8.1/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: Shopify's biggest strengths are incredibly easy to set up and excellent app store with 8000+ apps. Magento, on the other hand, shines with extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements and open-source version is free, with a massive community of developers and thousands of extensions. These reflect fundamentally different product priorities.
Magento has a free plan, giving it a lower barrier to entry. If you're not sure yet, start there.
Shopify vs Magento Score Comparison
| Category | Shopify | Magento |
|---|---|---|
🏆Overall Score | 8.7▲ | 8.1 |
💫Ease of Use | 9.0▲ | 6.0 |
⚙Features | 8.5 | ▲9.5 |
💰Value for Money | 7.5▲ | 7.0 |
💬Customer Support | 8.5▲ | 7.0 |
Why These Scores? Our Reasoning
Shopify — 8.7/10- +Incredibly easy to set up
- +excellent app store with 8000+ apps
- +reliable hosting included
- -Transaction fees unless using Shopify Payments
- -monthly costs add up with apps
- +Extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements
- +Open-source version is free, with a massive community of developers and thousands of extensions
- +Excellent multi-store and B2B capabilities that few other platforms can match
- -Requires significant developer expertise to set up, customize, and maintain properly
- -High total cost of ownership when factoring in hosting, development, and extensions
Shopify vs Magento Pros & Cons
Shopify8.7/10+Strengths
- ✓Incredibly easy to set up
- ✓excellent app store with 8000+ apps
- ✓reliable hosting included
- ✓great POS system
- ✓strong mobile management
-Weaknesses
- ✗Transaction fees unless using Shopify Payments
- ✗monthly costs add up with apps
- ✗limited customization without coding
- ✗content/blogging is basic
+Strengths
- ✓Extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements
- ✓Open-source version is free, with a massive community of developers and thousands of extensions
- ✓Excellent multi-store and B2B capabilities that few other platforms can match
-Weaknesses
- ✗Requires significant developer expertise to set up, customize, and maintain properly
- ✗High total cost of ownership when factoring in hosting, development, and extensions
- ✗Adobe Commerce (cloud) pricing is expensive and opaque, typically starting at $22,000/year
Who Should Use Shopify vs Magento?
Magento is ideal for
- •Magento is best forteams that need store builders with proven reliability and a clear pricing model. With a generous free tier and starting price of $0/mo
- •it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- •Magento works well for:(1)launching online stores
- •(2)selling physical products
- •(3)running subscription commerce.It isless idealfor solo creators on a strict zero-budget setup
When NOT to Choose Shopify or Magento
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip Shopify if...
- ✗Transaction fees unless using Shopify Payments
- ✗monthly costs add up with apps
- ✗limited customization without coding
- ✗content/blogging is basic
- ✗You need a free plan — Magento has one, Shopify doesn't
Skip Magento if...
- ✗Requires significant developer expertise to set up, customize, and maintain properly
- ✗High total cost of ownership when factoring in hosting, development, and extensions
- ✗Adobe Commerce (cloud) pricing is expensive and opaque, typically starting at $22,000/year
- ✗You need something intuitive right away — ease of use scored 6.0/10
Shopify vs Magento Decision Framework
Choose based on what matters most to you
ShopifyShopifyShopifyShopify vs Magento Pricing
| Pricing Feature | Shopify | Magento |
|---|---|---|
| Free Plan | ✗ No | ✓ Yes |
| Starting Price | $39/mo | Free |
| Free Trial | 3 days | Not available |
| Number of Plans | 5 | 3 |
| Value Rating | 7.5/10 | 7.0/10 |
Shopify Plans
- ✓Sell on social media
- ✓Link-in-bio store
- ✓Limited features
- ✓Online store
- ✓Unlimited products
- ✓Basic reports
- ✓24/7 support
- ✓Professional reports
- ✓Lower transaction fees
- ✓5 staff accounts
- ✓Custom reports
- ✓Calculated shipping
- ✓15 staff accounts
- ✓Enterprise commerce
- ✓B2B
- ✓Custom checkout
Magento Plans
- ✓Full e-commerce platform
- ✓Unlimited products
- ✓Multi-store support
- ✓REST and GraphQL APIs
- +1 more
- ✓Everything in Open Source
- ✓Cloud hosting
- ✓B2B features
- ✓Page Builder
- +3 more
- ✓Everything in Adobe Commerce
- ✓Fully managed infrastructure
- ✓Performance monitoring
- ✓Security patches
- +1 more
What You Get: Plan Feature Comparison
Comparing Shopify's Starter ($5/mo) vs Magento's Adobe Commerce (Custom)
| Feature | Shopify | Magento |
|---|---|---|
| Sell on social media | ✓ | ✗ |
| Link-in-bio store | ✓ | ✗ |
| Limited features | ✓ | ✗ |
| Everything in Open Source | ✗ | ✓ |
| Cloud hosting | ✗ | ✓ |
| B2B features | ✗ | ✓ |
| Page Builder | ✗ | ✓ |
| Customer segmentation | ✗ | ✓ |
| Adobe Sensei AI | ✗ | ✓ |
| 24/7 support | ✗ | ✓ |
Which Should You Choose?
Shopify
Magento
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
Shopify is best for:- ✓Users who need incredibly easy to set up
- ✓Users who need excellent app store with 8000+ apps
- ✓Magento is best forteams that need store builders with proven reliability and a clear pricing model. With a generous free tier and starting price of $0/mo
- ✓it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- ✓Users who need extremely powerful and customizable platform that can handle complex enterprise e-commerce requirements
- ✓Users who want a free plan to start with
Shopify vs Magento: The Bottom Line
Shopify wins this comparison, but the right pick depends on your priorities.
## Our Verdict It's close, but Shopify nudges ahead with 8.7/10 vs 8.1/10. The real deciding factor is what you plan to use it for. ### Choose Shopify if: - You want the higher-rated option overall (8.7/10 vs 8.1/10) - Ease of use matters to you — Shopify scores 9/10 here - You're watching your budget — Shopify gets a 7.5/10 for value ### Choose Magento if: - Open-source version is free, with a massive community of developers and thousands of extensions - Excellent multi-store and B2B capabilities that few other platforms can match - Magento's approach to "open-source e-commerce platform for enterprise retailers" fits your workflow Magento at 8.1/10 is still competitive and may be the better fit depending on your specific requirements and budget.