Recharge

Recharge is the leading subscription management platform for ecommerce, powering recurring revenue for thousands of brands on Shopify, Shopify Plus, BigCommerce, and custom storefronts. The platform enables merchants to offer subscription products, build-a-box bundles, prepaid subscriptions, and flexible subscription models where customers can skip, swap, pause, or change delivery frequency through a self-service customer portal. Recharge handles the complexity of recurring billing including payment retries, dunning management for failed charges, and intelligent retry logic that recovers significant revenue that would otherwise be lost to passive churn. The platform provides advanced analytics on subscriber metrics including MRR, churn rate, average order value, and customer lifetime value with cohort analysis. Recharge Flows enables merchants to create automated customer journeys triggered by subscription events like upcoming renewals, cancellation attempts, and milestone orders. The customer portal is fully customizable and can be embedded within the existing store design for a seamless brand experience. For headless commerce architectures, Recharge provides comprehensive APIs and SDKs for building custom subscription experiences. The platform processes billions in subscription revenue annually and has become the standard choice for CPG brands, meal kits, supplements, coffee subscriptions, and any ecommerce business building predictable recurring revenue.