Recurly

Recurly is an enterprise-grade subscription management platform that specializes in maximizing recurring revenue through intelligent billing, dunning, and subscriber retention. Trusted by brands including Sling TV, BarkBox, Paramount, and FabFitFun, Recurly processes billions of dollars in subscription revenue annually. The platform distinguishes itself with its machine-learning-powered revenue recovery engine that uses intelligent retry logic to recover failed payments, claiming to recover up to 12 percent of revenue that would otherwise be lost to involuntary churn. Recurly supports diverse billing models including fixed recurring, quantity-based, usage-metered, and hybrid plans with trial periods, setup fees, and add-ons. The platform handles complex scenarios like mid-cycle plan changes with automatic proration, gift subscriptions, and prepaid terms. Subscriber management includes pause, resume, and customizable cancellation flows with targeted save offers. Recurly integrates with all major payment gateways and supports intelligent gateway routing that automatically selects the optimal processor to maximize authorization rates. Revenue recognition is built in for ASC 606 compliance, and the analytics suite provides deep insights into subscriber behavior, churn analysis, and revenue forecasting. The platform offers pre-built integrations with Salesforce, NetSuite, Avalara, and data warehouses, plus comprehensive APIs and webhooks for custom workflows.