Wix
Very GoodCreate a website you're proud of with the Wix website builder
We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Wix provider data from wix.com on May 25, 2026.
$ 159, $ 39, $ 29, $ 17
Free-plan signal found; no explicit trial signal found
Premium, BUSINESS, enterprise, GROWTH, scale
Provider Pricing Facts
Provider pricing facts: Wix offers a free plan. A 14-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Wix stands out for extremely beginner-friendly with AI website builder that creates sites from simple prompts, and users also value massive template library with 800+ professionally designed options for every industry. The free tier is genuinely usable, and paid plans start at $17/mo when you need more. The main trade-off: cannot switch templates after building your site, requiring a complete rebuild if you change your mind.
Our Wix Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in e-commerce. You can start with the free plan to see if it fits.
What is Wix?
Wix is one of the most popular website builders in the world, offering an AI-powered platform that lets anyone create a professional website. With over 250 million users, Wix provides hundreds of templates, a powerful drag-and-drop editor, Wix Studio for agencies, and comprehensive e-commerce capabilities. Its ADI (Artificial Design Intelligence) can generate complete websites from a few questions.
Is Wix Right for You?
Wix works well for teams that need extremely beginner-friendly with ai website... with a free plan available. Skip it if cannot switch templates after building your site,....
Best If
- +Getting your team onboarded fast is a priority
- +You value: Massive template library with 800+ professionally designed options for every industry
- +You value: Wix App Market adds hundreds of additional features without code
- +You want to start without a credit card — there is a free plan
- +You want a direct product test first — there is a 14-day free trial
Avoid If
- −Cannot switch templates after building your site, requiring a complete rebuild if you...
- −Performance and reliability are non-negotiable for your workload
- −Free plan shows Wix branding and ads, and custom domains require paid plans
Wix Key Features
Compact provider-data feature snapshot showing 6 of 29 tracked fields.
Wix Pros & Cons
👍 Pros
- Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- Massive template library with 800+ professionally designed options for every industry
- Wix App Market adds hundreds of additional features without code
👎 Cons
- Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- Page load speed can be slower than competitors due to the heavy editor code
- Free plan shows Wix branding and ads, and custom domains require paid plans
Who Should (and Shouldn't) Use Wix?
✓Ideal For
- ✓First-time users and non-technical teams — Wix scores 9.0/10 on ease of use, making it one of the gentler onboarding experiences in this space
- ✓Cost-conscious teams who want to trial first — the free plan lets you prove ROI before committing to the $17/mo paid tier
- ✓Teams focused on use Cases — users specifically praise extremely beginner-friendly with AI website builder that creates sites from simple prompts
⚠Not Ideal For
- ⚠People bothered by: cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- ⚠Users who need: page load speed can be slower than competitors due to the heavy editor code — that's a weak spot here
Best Use Cases for Wix
- ✓Use Cases
- ✓Provider Pricing Research
Wix Pricing
Full pricing details →Free
- ✓Wix branding
- ✓500MB storage
- ✓500MB bandwidth
- ✓Free Wix domain
- ✓Basic templates
Light
- ✓Custom domain
- ✓Remove Wix branding
- ✓2GB storage
- ✓Light analytics
- ✓24/7 customer care
Core
- ✓50GB storage
- ✓Accept online payments
- ✓Google Analytics integration
- ✓5 collaborator seats
Business
- ✓100GB storage
- ✓10 collaborator seats
- ✓Subscriptions and recurring payments
- ✓Automated sales tax
- ✓Dropshipping
Business Elite
- ✓Unlimited storage
- ✓15 collaborator seats
- ✓Advanced e-commerce
- ✓Custom reports
- ✓Priority support
💡 Pricing Insight
Wix has 5 pricing tiers, from free (Free) up to $159/mo (Business Elite). The free Free plan isn't just a demo — it includes 5 usable features like wix branding and 500mb storage. In terms of value, Wix punches above its weight — you get a lot of capability per dollar compared to other online store builders tools.
Wix Decision Verdict
Wix — Very Good
Wix is a solid pick in the online store builders space. Its biggest strength? Extremely beginner-friendly with AI website builder that creates sites from simple prompts. On top of that, massive template library with 800+ professionally designed options for every industry. You can start for free and upgrade to paid plans from $17/mo when you're ready. Where does it fall short? Cannot switch templates after building your site, requiring a complete rebuild if you change your mind. That's worth knowing upfront. Bottom line: Wix earns our recommendation for most online store builders use cases.
How to Get Started with Wix
Create a free account
Head to Wix's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Wix is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with use Cases — that's where most users see quick wins.
Wix Related Tools & Comparisons
Wix Category Rankings
Compare Wix against competitors in provider-data rankings