Clay
Very GoodWaterfall data enrichment platform for go-to-market teams
We may earn a commission · Editorial policy
We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Clay provider data from clay.com on May 25, 2026.
$5, $167/mo, $54/mo, $60/mo
Free-plan signal found; 14-day trial signal found
TEAM, Enterprise, scale, Growth, Free
Provider Pricing Facts
Provider pricing facts: Clay offers a free plan. A 14-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
What makes Clay worth considering: clear category fit: Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.. It also delivers on provider-checked pricing context: Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.. The free tier is genuinely usable, and paid plans start at $149/mo when you need more. The main trade-off: plan limits still need buyer verification: Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing..
Our Clay Rating
A strong showing driven primarily by its depth of features. It holds up well against the top tier in marketing tools. You can start with the free plan to see if it fits.
What is Clay?
Clay is a Marketing tool for teams evaluating marketing automation software in 2026. Waterfall data enrichment platform for go-to-market teams ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities. The current rating is 8.8/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what Clay offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
Is Clay Right for You?
Clay works well for is clay free? provider data indicates a free plan is... with a free plan available. Skip it if you are on a tight budget.
Best If
- +You want to automate repetitive tasks — Clear category fit: Clay is positioned for buyers comparing marketing automation options,...
- +You value: Provider-checked pricing context: Provider data indicates a free plan is available. A...
- +You want to automate repetitive tasks — Coverage is documented: Provider data highlights visual Workflow Builder, trigger Based...
- +You fit the core audience — Is Clay free? Provider data indicates a free plan is available
- +You want to start without a credit card — there is a free plan
Avoid If
- −Your budget is under $149/mo per user — pricing can add up
- −You need something your team can pick up in a day — the learning curve is steep
- −Your budget is under $149/mo per user — pricing can add up
Clay Key Features
Compact provider-data feature snapshot showing 6 of 21 tracked fields.
Clay Pros & Cons
👍 Pros
- Clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- Provider-checked pricing context:Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.
- Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities.
👎 Cons
- Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Clay against at least two alternatives.
- Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Who Should (and Shouldn't) Use Clay?
✓Ideal For
- ✓Is Clay free? Provider data indicates a free plan is available.
- ✓What should I verify before buying? Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓How does ProPicked score Clay? Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- ✓Power users who want depth — Clay's feature rating (9.1/10) puts it near the top of what this category offers
⚠Not Ideal For
- ⚠People bothered by: plan limits still need buyer verification: Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ⚠Users who need: fit depends on workflow: Teams with complex integrations or strict compliance requirements should compare Clay against at least two alternatives. — that's a weak spot here
Best Use Cases for Clay
- ✓Provider Pricing Facts
- ✓Best Use Cases
- ✓Who Should Consider Alternatives
- ✓Alternatives Context
Clay Pricing
Full pricing details →Free
- ✓100 credits/month
- ✓100 table rows max
- ✓Basic data enrichment
Starter
- ✓2,000 credits/month
- ✓Phone enrichments
- ✓Use your own API keys
Explorer
- ✓10,000 credits/month
- ✓Webhooks access
- ✓Email sequencing integrations
Pro
- ✓50,000 credits/month
- ✓CRM integrations
- ✓Bidirectional sync
💡 Pricing Insight
Clay has 4 pricing tiers, from free (Free) up to $800/mo (Pro). The free Free plan isn't just a demo — it includes 3 usable features like 100 credits/month and 100 table rows max. In terms of value, Clay punches above its weight — you get a lot of capability per dollar compared to other marketing automation tools.
Who is Clay Best For?
- ✓Is Clay free? Provider data indicates a free plan is available.
- ✓What should I verify before buying? Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓How does ProPicked score Clay? Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- ✓Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
Clay Decision Verdict
Clay — Very Good
Here's our honest take: Clay is one of the best marketing automation tools we've reviewed. What makes it stand out? Clear category fit: Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.. On top of that, provider-checked pricing context: Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.. You can start for free and upgrade to paid plans from $149/mo when you're ready. Where does it fall short? Plan limits still need buyer verification: Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.. That's worth knowing upfront. Bottom line: we'd recommend Clay especially if you're is Clay free? Provider data indicates a free plan is available..
How to Get Started with Clay
Create a free account
Head to Clay's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Clay is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with provider Pricing Facts — that's where most users see quick wins.
Clay Related Tools & Comparisons
Clay Category Rankings
Compare Clay against competitors in provider-data rankings