Drip

Drip is an email and SMS marketing automation platform built specifically for ecommerce brands. Unlike general-purpose email tools, Drip deeply integrates with online stores to leverage purchase behavior, browsing activity, and customer lifecycle data for highly targeted marketing campaigns. The platform connects natively with Shopify, WooCommerce, BigCommerce, and Magento, automatically syncing product catalogs, order history, and customer profiles. Drip visual workflow builder allows marketers to create sophisticated automation sequences triggered by events like abandoned carts, first purchases, repeat purchases, product browsing, and subscription changes. Dynamic segmentation automatically groups customers based on real-time behavior, purchase history, lifetime value, and engagement level. Email campaigns use a visual builder with drag-and-drop blocks, product recommendation widgets that pull from the store catalog, and dynamic content that personalizes messaging for each recipient. SMS marketing enables text message campaigns and automation alongside email for multi-channel customer communication. Drip analytics tracks revenue attribution for every email and automation, showing exactly how much revenue each campaign generates. The platform includes A/B testing, send-time optimization, deliverability monitoring, and pre-built automation templates for common ecommerce scenarios like welcome series, win-back campaigns, and post-purchase follow-ups.