GoatCounter
GoodOpen-source, lightweight web analytics for privacy and simplicity
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Provider Pricing Facts
Provider pricing facts: GoatCounter offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
GoatCounter is an open-source web analytics platform that prioritizes simplicity and privacy. The free tier is genuinely usable, and paid plans start at $5/mo when you need more. Solid for the right use case — compare it with alternatives to see if it fits yours.
Our GoatCounter Rating
Competitive in marketing tools, with room to improve on support. A good fit if its strengths align with your priorities. You can start with the free plan to see if it fits.
What is GoatCounter?
GoatCounter is an open-source web analytics platform that prioritizes simplicity and privacy. It does not track users with cookies, does not collect personal data, and provides a clean, fast dashboard. It can be self-hosted or used as a managed service with a generous free tier. Rated 7.8/10 across 342+ reviews. With a free plan available. And paid plans starting at $5/mo.
Is GoatCounter Right for You?
GoatCounter is built for goatcounter is best for teams that need analytics with... with a free plan available.
Best If
- +You fit the core audience — GoatCounter is best for teams that need analytics with proven...
- +You want to start without a credit card — there is a free plan
- +You need something under $15/mo — paid plans start at $5
Avoid If
- −Enterprise SSO is a hard requirement for your organization
GoatCounter Key Features
Compact provider-data feature snapshot showing 6 of 22 tracked fields.
GoatCounter Pros & Cons
👍 Pros
- {"pros":["Open source and self-hostable","Free for non-commercial use","No cookies or consent banners needed","Very lightweight and fast","Simple, no-nonsense interface"],"cons":["Limited advanced features","No event or goal tracking in free tier","Minimal segmentation capabilities","Basic visualization options","One-person project — bus factor concern"]}
👎 Cons
Who Should (and Shouldn't) Use GoatCounter?
✓Ideal For
- ✓GoatCounter is best for teams that need analytics with proven reliability and a clear pricing model. With a generous free tier and starting price of $5/mo
- ✓it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- ✓GoatCounter works well for: (1) tracking website traffic
- ✓Cost-conscious teams who want to trial first — the free plan lets you prove ROI before committing to the $5/mo paid tier
⚠Not Ideal For
- ⚠Users with very niche needs beyond mainstream marketing analytics tools
Best Use Cases for GoatCounter
- ✓Top Use Cases
GoatCounter Pricing
Full pricing details →Free (non-commercial)
- ✓Unlimited pageviews
- ✓No cookies
- ✓Basic dashboard
- ✓Self-host option
- ✓Community support
Personal
- ✓100K pageviews/month
- ✓Custom domain
- ✓Data export
- ✓Email support
Business
- ✓1M+ pageviews/month
- ✓Multiple sites
- ✓API access
- ✓Priority support
- ✓SLA
💡 Pricing Insight
GoatCounter has 3 pricing tiers, from free (Free (non-commercial)) up to $15/mo (Business). The free Free (non-commercial) plan isn't just a demo — it includes 5 usable features like unlimited pageviews and no cookies. In terms of value, GoatCounter punches above its weight — you get a lot of capability per dollar compared to other marketing analytics tools.
Who is GoatCounter Best For?
- ✓GoatCounter is best for teams that need analytics with proven reliability and a clear pricing model. With a generous free tier and starting price of $5/mo
- ✓it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- ✓GoatCounter works well for: (1) tracking website traffic
- ✓(2) analyzing user behavior
GoatCounter Decision Verdict
GoatCounter — Good
GoatCounter is a strong contender in the marketing analytics space. Whether it is right for you depends on what you prioritize most. You can start for free and upgrade to paid plans from $5/mo when you're ready. Bottom line: we'd recommend GoatCounter especially if you're goatCounter is best for teams that need analytics with proven reliability and a clear pricing model. With a generous free tier and starting price of $5/mo.
How to Get Started with GoatCounter
Create a free account
Head to GoatCounter's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. GoatCounter is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with top Use Cases — that's where most users see quick wins.
GoatCounter Related Tools & Comparisons
GoatCounter Category Rankings
Compare GoatCounter against competitors in provider-data rankings