Leadfeeder
Very GoodWebsite visitor identification for B2B lead generation
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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Leadfeeder provider data from leadfeeder.com on May 20, 2026.
€180, €0, €99 /mo, €99
Free-plan signal found; 14-day trial signal found
growth, TEAM, business, free, Lite
Provider Pricing Facts
Provider pricing facts: Leadfeeder starts at $99/mo. A 14-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
What makes Leadfeeder worth considering: identifies companies visiting your website even without form submissions using IP-to-company matching. It also delivers on shows which pages each company visited, time spent, and their browsing journey. At $99/mo to start, it is aimed at teams with real budgets. The main trade-off: cannot identify individual visitors — only reveals the company, not specific people.
Our Leadfeeder Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in marketing tools. A 14-day trial lets you evaluate it firsthand.
What is Leadfeeder?
Leadfeeder (now Dealfront) identifies anonymous B2B website visitors by reverse-IP-lookup, revealing the companies viewing your pages and the pages they visited. Integrates with Google Analytics, Salesforce, HubSpot, Pipedrive, and Slack. Used by 60K+ B2B teams for sales prospecting and account-based marketing. Free 'Lite' tier with 7 days of data; Premium from €99/mo.
Is Leadfeeder Right for You?
Leadfeeder works well for b2b companies wanting to identify anonymous website... starting at $99/mo. Skip it if cannot identify individual visitors — only....
Best If
- +You value: Identifies companies visiting your website even without form submissions using...
- +You value: Shows which pages each company visited, time spent, and their browsing journey
- +Your workflow depends on integrations — Integrates directly with CRMs like Salesforce, HubSpot, and Pipedrive for automatic lead...
- +You fit the core audience — B2B companies wanting to identify anonymous website visitors and...
- +You want a direct product test first — there is a 14-day free trial
Avoid If
- −Cannot identify individual visitors — only reveals the company, not specific people
- −You rely on mobile apps that work offline — mobile support is limited
- −Your budget is under $99/mo per user — pricing can add up
- −Small business and consumer traffic cannot be identified, limiting B2C usefulness
Leadfeeder Key Features
Compact provider-data feature snapshot showing 6 of 22 tracked fields.
Leadfeeder Pros & Cons
👍 Pros
- Identifies companies visiting your website even without form submissions using IP-to-company matching
- Shows which pages each company visited, time spent, and their browsing journey
- Integrates directly with CRMs like Salesforce, HubSpot, and Pipedrive for automatic lead routing
- Custom feeds and filters let you segment visitors by company size, industry, and behavior
- Combines website visitor data with contact-level intent data for comprehensive lead intelligence
- Easy setup with a simple tracking script and no changes to your existing website needed
👎 Cons
- Cannot identify individual visitors — only reveals the company, not specific people
- Accuracy depends on IP matching, which misses remote workers using home or mobile networks
- Pricing based on identified companies can scale quickly for high-traffic websites
- Small business and consumer traffic cannot be identified, limiting B2C usefulness
- Data quality varies by region, with better coverage in North America and Europe
Who Should (and Shouldn't) Use Leadfeeder?
✓Ideal For
- ✓B2B companies wanting to identify anonymous website visitors and convert them into sales leads
- ✓Sales teams needing buying intent signals to prioritize outreach to actively researching prospects
- ✓Account-based marketing teams tracking target account engagement on their website
- ✓Teams focused on anonymous Visitor Identification — users specifically praise identifies companies visiting your website even without form submissions using IP-to-company matching
⚠Not Ideal For
- ⚠People bothered by: cannot identify individual visitors — only reveals the company, not specific people
- ⚠Users who need: accuracy depends on IP matching, which misses remote workers using home or mobile networks — that's a weak spot here
Best Use Cases for Leadfeeder
- ✓Anonymous Visitor Identification
- ✓Account-Based Marketing Tracking
- ✓Sales Lead Prioritization
- ✓Content Performance Analysis
Leadfeeder Pricing
Full pricing details →Standard
- ✓Core features
- ✓Integrations
- ✓Support
💡 Pricing Insight
In terms of value, Leadfeeder punches above its weight — you get a lot of capability per dollar compared to other marketing analytics tools.
Who is Leadfeeder Best For?
- ✓B2B companies wanting to identify anonymous website visitors and convert them into sales leads
- ✓Sales teams needing buying intent signals to prioritize outreach to actively researching prospects
- ✓Account-based marketing teams tracking target account engagement on their website
- ✓Demand generation teams measuring which campaigns drive the most qualified company visits
Leadfeeder Decision Verdict
Leadfeeder — Very Good
Leadfeeder is a solid pick in the marketing analytics space. Its biggest strength? Identifies companies visiting your website even without form submissions using IP-to-company matching. On top of that, shows which pages each company visited, time spent, and their browsing journey. Pricing starts at $99/mo — it's aimed at teams with real budgets. Where does it fall short? Cannot identify individual visitors — only reveals the company, not specific people. That's worth knowing upfront. Bottom line: we'd recommend Leadfeeder especially if you're b2B companies wanting to identify anonymous website visitors and convert them into sales leads.
How to Get Started with Leadfeeder
Start your 14-day free trial
Sign up for the trial and explore everything Leadfeeder offers. 14 days is enough time to know if it's right for you.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Leadfeeder is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with anonymous Visitor Identification — that's where most users see quick wins.
Leadfeeder Related Tools & Comparisons
Leadfeeder Category Rankings
Compare Leadfeeder against competitors in provider-data rankings