Moz Pro
Very GoodThe trusted SEO software suite with Domain Authority metrics and beginner-friendly interface
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We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Moz Pro provider data from moz.com on May 20, 2026.
$ 99, $79/mo, $238/yr, $ 79
No durable free-plan signal found; free-trial signal found
Pro, Free, Enterprise, Business, Standard
Provider Pricing Facts
Provider pricing facts: Moz Pro starts at $49/mo. A 30-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Two things set Moz Pro apart in the marketing tools space: domain Authority and Page Authority are the industry standard metrics for link building qualification, and most beginner-friendly interface among major SEO tools. Pricing from $49/mo keeps it accessible for smaller teams. The main trade-off: domain Authority and Page Authority are the industry standard metrics for link building qualification.
Our Moz Pro Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in marketing tools. A 30-day trial lets you evaluate it firsthand.
What is Moz Pro?
Moz Pro is one of the most established SEO tools in the industry, founded by Rand Fishkin in 2004 as SEOmoz. The platform is best known for two widely-adopted metrics: Domain Authority (DA) and Page Authority (PA) — proprietary scoring systems that predict how well a website or page will rank in search engines, adopted by the broader SEO community as standard reference metrics. The core toolset covers keyword research through Keyword Explorer, link analysis through Link Explorer tracking 44T+ links, technical SEO auditing through Site Crawl, rank tracking through Rank Tracker, and on-page optimization through Page Optimization recommendations. Keyword Explorer offers an intuitive difficulty scoring system and Keyword Priority score that balances difficulty, volume, and opportunity, making it more approachable for beginners than Ahrefs or SEMrush. The MozBar browser extension shows DA/PA metrics directly in search results, widely used by link builders for quick authority assessment. In 2026, Moz Pro enhanced AI content optimization features and expanded rank tracking to include SERP feature tracking for featured snippets, local packs, and image packs. The Starter plan at $49/month makes it the most accessible professional SEO tool in the market.
Is Moz Pro Right for You?
Moz Pro works well for teams that need domain authority and page authority are the... starting at $49/mo. Skip it if domain authority and page authority are the....
Best If
- +You value: Domain Authority and Page Authority are the industry standard metrics for link building...
- +You value: Most beginner-friendly interface among major SEO tools
- +You value: Starter plan at $49/month is the most affordable professional SEO entry point
- +You want a direct product test first — there is a 30-day free trial
Avoid If
- −Domain Authority and Page Authority are the industry standard metrics for link building...
- −Most beginner-friendly interface among major SEO tools
- −Starter plan at $49/month is the most affordable professional SEO entry point
- −30-day free trial for thorough evaluation
Moz Pro Key Features
Compact provider-data feature snapshot showing 6 of 10 tracked fields.
Moz Pro Pros & Cons
👍 Pros
- Domain Authority and Page Authority are the industry standard metrics for link building qualification
- Most beginner-friendly interface among major SEO tools
- Starter plan at $49/month is the most affordable professional SEO entry point
- 30-day free trial for thorough evaluation
👎 Cons
- Backlink database (44T links) updates less frequently than Ahrefs or SEMrush
- No PPC research or paid advertising intelligence features
- Starter plan limited to 1 campaign and 50 keywords
Who Should (and Shouldn't) Use Moz Pro?
✓Ideal For
- ✓First-time users and non-technical teams — Moz Pro scores 8.8/10 on ease of use, making it one of the gentler onboarding experiences in this space
- ✓Value-seekers watching budget — Moz Pro's value score (8.6/10) signals strong ROI per dollar spent
- ✓Teams focused on provider Pricing Research — users specifically praise domain Authority and Page Authority are the industry standard metrics for link building qualification
⚠Not Ideal For
- ⚠People bothered by: domain Authority and Page Authority are the industry standard metrics for link building qualification
- ⚠Users who need: most beginner-friendly interface among major SEO tools — that's a weak spot here
Best Use Cases for Moz Pro
- ✓Provider Pricing Research
Moz Pro Pricing
Full pricing details →Starter
- ✓1 user seat
- ✓1 campaign
- ✓50 tracked keywords
- ✓Site crawl 100K pages
- ✓MozBar Premium
Standard
- ✓1 user seat
- ✓3 campaigns
- ✓300 tracked keywords
- ✓Keyword Explorer
Medium
- ✓2 user seats
- ✓10 campaigns
- ✓1,500 tracked keywords
- ✓On-page grader
- ✓Branded reports
Large
- ✓3 user seats
- ✓25 campaigns
- ✓3,000 tracked keywords
- ✓API access
💡 Pricing Insight
Moz Pro has 4 pricing tiers, from $49/mo (Starter) up to $299/mo (Large). In terms of value, Moz Pro punches above its weight — you get a lot of capability per dollar compared to other seo tools tools.
Moz Pro Decision Verdict
Moz Pro — Very Good
Moz Pro is a solid pick in the seo tools space. Its biggest strength? Domain Authority and Page Authority are the industry standard metrics for link building qualification. On top of that, most beginner-friendly interface among major SEO tools. Pricing starts at $49/mo — reasonable for what you get. Where does it fall short? Domain Authority and Page Authority are the industry standard metrics for link building qualification. That's worth knowing upfront. Bottom line: Moz Pro earns our recommendation for most seo tools use cases.
How to Get Started with Moz Pro
Start your 30-day free trial
Sign up for the trial and explore everything Moz Pro offers. 30 days is enough time to know if it's right for you.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Moz Pro is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with provider Pricing Research — that's where most users see quick wins.
Moz Pro Related Tools & Comparisons
Moz Pro Category Rankings
Compare Moz Pro against competitors in provider-data rankings