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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider pricing facts
Provider pricing facts: Moz offers a free plan. A 30-day free trial is tracked where provider data is available. We currently track 5 plans for this pricing page.
Source and freshness note
Source and freshness note: pricing, free-plan, trial, and plan-limit signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Moz Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
Key Takeaways
- ✓Moz offers a free plan — no credit card required.
- ✓30-day free trial available to test premium features before committing.
- ✓5 pricing plans available.
- ✓Value for money score: 7.5/10 — good value for the features offered.
Moz Plans Comparison
Free
- MozBar browser extension
- 10 keyword queries/month
- Domain analysis (limited)
- Link Explorer (limited)
Starter
- 1 campaign
- 50 keyword rankings
- Site crawl (5,000 pages)
- 50 keyword queries/month
- Community access
Standard
- 3 campaigns
- 300 keyword rankings
- Site crawl (100K pages)
- 5,000 keyword queries/month
- Competitive research
Medium
- 10 campaigns
- 1,500 keyword rankings
- Site crawl (500K pages)
- 15,000 keyword queries/month
- Brand queries
Large
- 25 campaigns
- 3,000 keyword rankings
- Site crawl (1.25M pages)
- 30,000 keyword queries/month
- Priority crawl
Plan Feature Comparison
| Feature | Free Free | Starter $49/mo | Standard $99/mo | Medium $179/mo | Large $299/mo |
|---|---|---|---|---|---|
| MozBar browser extension | ✓ | — | — | — | — |
| 10 keyword queries/month | ✓ | — | — | — | — |
| Domain analysis (limited) | ✓ | — | — | — | — |
| Link Explorer (limited) | ✓ | — | — | — | — |
| 1 campaign | — | ✓ | — | — | — |
| 50 keyword rankings | — | ✓ | — | — | — |
| Site crawl (5,000 pages) | — | ✓ | — | — | — |
| 50 keyword queries/month | — | ✓ | — | — | — |
| Community access | — | ✓ | — | — | — |
| 3 campaigns | — | — | ✓ | — | — |
| 300 keyword rankings | — | — | ✓ | — | — |
| Site crawl (100K pages) | — | — | ✓ | — | — |
| 5,000 keyword queries/month | — | — | ✓ | — | — |
| Competitive research | — | — | ✓ | — | — |
| 10 campaigns | — | — | — | ✓ | — |
| 1,500 keyword rankings | — | — | — | ✓ | — |
| Site crawl (500K pages) | — | — | — | ✓ | — |
| 15,000 keyword queries/month | — | — | — | ✓ | — |
| Brand queries | — | — | — | ✓ | — |
| 25 campaigns | — | — | — | — | ✓ |
| 3,000 keyword rankings | — | — | — | — | ✓ |
| Site crawl (1.25M pages) | — | — | — | — | ✓ |
| 30,000 keyword queries/month | — | — | — | — | ✓ |
| Priority crawl | — | — | — | — | ✓ |
Moz Pricing Summary
How Does Moz Pricing Compare?
Market Positioning
With plans starting at $49/mo, Moz sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
Price-to-Feature Ratio
Moz's 7.5/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
Upgrade Path
Moz offers 5 distinct tiers, giving you room to scale as your needs evolve. Starting from the free plan, you can gradually upgrade without switching platforms — a significant advantage over competitors with limited plan options.
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Moz Pricing FAQ
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