PRICING
Moz Pricing Plans (2026)
Complete pricing breakdown, plan comparison and value analysis
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No Free Plan
Paid only
$49
Starting Price
per month
30d
Free Trial
30 days
5
Plans Available
Standard plans
7.5
Good Value
Value for Money Score
8.2/10
Overall Rating
8.0/10
Features Score
8.0/10
Support Score
Moz Plans Comparison
Free
$0/mo
- MozBar browser extension
- 10 keyword queries/month
- Domain analysis (limited)
- Link Explorer (limited)
Starter
$49/mo
- 1 campaign
- 50 keyword rankings
- Site crawl (5,000 pages)
- 50 keyword queries/month
- Community access
MOST POPULAR
Standard
$99/mo
- 3 campaigns
- 300 keyword rankings
- Site crawl (100K pages)
- 5,000 keyword queries/month
- Competitive research
Medium
$179/mo
- 10 campaigns
- 1,500 keyword rankings
- Site crawl (500K pages)
- 15,000 keyword queries/month
- Brand queries
Large
$299/mo
- 25 campaigns
- 3,000 keyword rankings
- Site crawl (1.25M pages)
- 30,000 keyword queries/month
- Priority crawl
Plan Feature Comparison
| Feature | Free Free | Starter $49/mo | Standard $99/mo | Medium $179/mo | Large $299/mo |
|---|---|---|---|---|---|
| MozBar browser extension | ✓ | — | — | — | — |
| 10 keyword queries/month | ✓ | — | — | — | — |
| Domain analysis (limited) | ✓ | — | — | — | — |
| Link Explorer (limited) | ✓ | — | — | — | — |
| 1 campaign | — | ✓ | — | — | — |
| 50 keyword rankings | — | ✓ | — | — | — |
| Site crawl (5,000 pages) | — | ✓ | — | — | — |
| 50 keyword queries/month | — | ✓ | — | — | — |
| Community access | — | ✓ | — | — | — |
| 3 campaigns | — | — | ✓ | — | — |
| 300 keyword rankings | — | — | ✓ | — | — |
| Site crawl (100K pages) | — | — | ✓ | — | — |
| 5,000 keyword queries/month | — | — | ✓ | — | — |
| Competitive research | — | — | ✓ | — | — |
| 10 campaigns | — | — | — | ✓ | — |
| 1,500 keyword rankings | — | — | — | ✓ | — |
| Site crawl (500K pages) | — | — | — | ✓ | — |
| 15,000 keyword queries/month | — | — | — | ✓ | — |
| Brand queries | — | — | — | ✓ | — |
| 25 campaigns | — | — | — | — | ✓ |
| 3,000 keyword rankings | — | — | — | — | ✓ |
| Site crawl (1.25M pages) | — | — | — | — | ✓ |
| 30,000 keyword queries/month | — | — | — | — | ✓ |
| Priority crawl | — | — | — | — | ✓ |
Moz Pricing Summary
Free PlanNot Available
Starting Price$49/mo
Free Trial30 days
Number of Plans5
Cheapest Paid PlanFree ($0/mo)
Premium PlanLarge ($299/mo)
Enterprise OptionNot available
Value Rating7.5/10 (Good Value)
How Does Moz Pricing Compare?
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Market Positioning
With plans starting at $49/mo, Moz sits in the mid-range of the Marketing Tools market. This pricing targets growing teams who need professional-grade features without enterprise-level costs.
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Price-to-Feature Ratio
Moz's 7.5/10 value score puts it on par with market averages. You're getting fair value, though some competitors may offer more aggressive pricing.
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Upgrade Path
Moz offers 5 distinct tiers, giving you room to scale as your needs evolve. You can start with the entry-level plan and upgrade without switching platforms — a significant advantage over competitors with limited plan options.
Moz Pricing FAQ
No, Moz does not currently offer a free plan. However, they do provide a 30-day free trial so you can evaluate the platform before committing.
The most affordable Moz plan is the Free plan at $0/month. It includes MozBar browser extension, 10 keyword queries/month, Domain analysis (limited).
Yes, Moz offers a 30-day free trial. This gives you enough time to explore the features and determine if it meets your needs before subscribing to a paid plan.
With an overall rating of 8.2/10 and a value-for-money score of 7.5/10 based on 5500 reviews, Moz is generally considered a good value for what it offers.
Moz may offer periodic discounts or promotions. Visit their official website to check for current deals, seasonal offers, or educational/startup discounts.
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