Moz
Very GoodSEO software and data to increase search traffic and rankings
Moz is a top-rated marketing tools tool rated 8.2/10. Plans start at $49/mo. Key strengths: features (8.0/10) and ease of use (8.5/10). Highly recommended for most use cases.
Our Rating
Based on comprehensive analysis of features, pricing, ease of use, and customer feedback
What is Moz?
Moz is a well-established SEO software company offering tools for keyword research, link building, site audits, and rank tracking. Known for creating the Domain Authority (DA) metric, Moz provides both a comprehensive Pro toolset and a free browser extension (MozBar). Its beginner-friendly interface and extensive learning resources make it popular among SEO newcomers and professionals alike.
Moz Key Features
Pros & Cons
👍 Pros
- Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- Beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
👎 Cons
- Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- Crawl limits on lower plans may be insufficient for larger websites with many pages
- Feature set is narrower than all-in-one competitors ÔÇö focuses primarily on SEO without PPC or social tools
Best Use Cases for Moz
Use Cases
- Keyword research: Discover high-value keyword opportunities with accurate difficulty scores and SERP analysis
- Link building: Identify link prospects and monitor your backlink profile with Link Explorer
- Technical SEO audits: Crawl your site to find and fix technical issues affecting search performance
- Local SEO: Manage local listings and track local search rankings with Moz Local
Moz Pricing
Full pricing details →Free
- ✓MozBar browser extension
- ✓10 keyword queries/month
- ✓Domain analysis (limited)
- ✓Link Explorer (limited)
Starter
- ✓1 campaign
- ✓50 keyword rankings
- ✓Site crawl (5,000 pages)
- ✓50 keyword queries/month
- ✓Community access
Standard
- ✓3 campaigns
- ✓300 keyword rankings
- ✓Site crawl (100K pages)
- ✓5,000 keyword queries/month
- ✓Competitive research
Medium
- ✓10 campaigns
- ✓1,500 keyword rankings
- ✓Site crawl (500K pages)
- ✓15,000 keyword queries/month
- ✓Brand queries
Large
- ✓25 campaigns
- ✓3,000 keyword rankings
- ✓Site crawl (1.25M pages)
- ✓30,000 keyword queries/month
- ✓Priority crawl
Moz vs Competitors
Who is Moz Best For?
Best for SEO beginners and mid-level professionals who want reliable, easy-to-use SEO tools with industry-standard metrics.
Moz at a Glance
Expert Verdict
Moz — Very Good
Moz stands out as one of the strongest options in the Marketing Tools category. With excellent scores across features (8.0/10) and ease of use (8.5/10), it delivers genuine value for organizations willing to invest from $49/mo. We recommend it for users who prioritize reliability and a mature feature set.
You May Also Like
Webflow
Professional visual web design platform with built-in CMS
Ahrefs
All-in-one SEO toolset for growing search traffic
Segment
The leading customer data platform for collecting and routing data
Canva
Design anything and publish anywhere with the world's easiest design platform
Klaviyo
The intelligent marketing automation platform built for e-commerce growth
Screaming Frog
The industry-standard website crawler for technical SEO