Omnisend
Very GoodE-commerce email and SMS marketing automation built for online stores
Omnisend is a top-rated marketing tools tool rated 8.5/10. Plans start at $16/mo. Key strengths: features (8.4/10) and ease of use (8.8/10). Highly recommended for most use cases.
Our Rating
Based on comprehensive analysis of features, pricing, ease of use, and customer feedback
What is Omnisend?
Omnisend is an e-commerce-focused marketing automation platform that combines email, SMS, and push notification campaigns in a single tool. Purpose-built for online stores, Omnisend offers pre-built automation workflows for welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns that integrate directly with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms. With advanced segmentation based on shopping behavior, purchase history, and engagement data, Omnisend helps merchants send hyper-relevant messages. Over 100,000 e-commerce brands use Omnisend.
Omnisend Key Features
Pros & Cons
👍 Pros
- Purpose-built for e-commerce with pre-built workflows for abandoned cart, welcome series, and post-purchase
- Combined email, SMS, and push notifications in one platform eliminates the need for separate tools
- Excellent Shopify and WooCommerce integration with deep product and customer data synchronization
👎 Cons
- Less suitable for non-e-commerce businesses as features are heavily focused on online store workflows
- Free plan is very limited at just 250 contacts and 500 emails per month
- Advanced features like Facebook retargeting require the Pro plan at a higher price point
Best Use Cases for Omnisend
Use Cases
- Cart Recovery: Automatically send multi-step abandoned cart emails and SMS messages to recover lost sales.
- Welcome Series: Nurture new subscribers with automated email sequences that introduce your brand and products.
- Post-Purchase: Drive repeat purchases with automated cross-sell, review request, and loyalty campaigns.
- Seasonal Promotions: Create targeted email and SMS campaigns based on purchase history and browsing behavior.
Omnisend Pricing
Full pricing details →Free
- ✓250 contacts
- ✓500 emails/month
- ✓Pre-built automations
- ✓Pop-ups & forms
Standard
- ✓500 contacts
- ✓6,000 emails/month
- ✓SMS campaigns
- ✓A/B testing
- ✓24/7 support
Pro
- ✓2,500 contacts
- ✓Unlimited emails
- ✓Advanced reporting
- ✓Facebook & Google retargeting
- ✓Priority support
Omnisend vs Competitors
Who is Omnisend Best For?
Omnisend is best for e-commerce merchants on Shopify, WooCommerce, or BigCommerce who want a marketing automation platform specifically designed for online retail. It's the top choice for store owners who want pre-built e-commerce workflows with combined email, SMS, and push notification capabilities.
Omnisend at a Glance
Expert Verdict
Omnisend — Very Good
Omnisend stands out as one of the strongest options in the Marketing Tools category. With excellent scores across features (8.4/10) and ease of use (8.8/10), it delivers genuine value for organizations willing to invest from $16/mo. We recommend it for users who prioritize reliability and a mature feature set.
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