Percolate

Percolate is a content marketing orchestration platform designed for large organizations that need to coordinate content production, maintain brand consistency, and govern marketing assets across multiple teams, channels, and regions. Now part of Seismic, Percolate provides a unified system for managing the entire content lifecycle from strategic planning and campaign briefs through creation, approval, distribution, and performance analysis. The platform's campaign planning tools enable marketing leaders to align content initiatives with business objectives, allocate budgets, and create detailed briefs that guide creative teams toward on-strategy output. The content production workflow includes customizable approval chains, version control, and collaboration features that keep complex projects on track across distributed teams. Percolate's brand governance capabilities are particularly valued by global enterprises, offering digital asset management, brand guidelines enforcement, and template libraries that ensure every piece of content meets brand standards regardless of who creates it or where it's published. The platform integrates with major publishing channels including social media platforms, CMS systems, email marketing tools, and digital advertising platforms, enabling centralized scheduling and distribution management. Percolate's analytics dashboard provides visibility into content production efficiency, team utilization, and content performance across channels. The visibility and control Percolate provides makes it especially popular with marketing operations leaders who need to demonstrate process efficiency and ensure brand compliance across large, decentralized marketing organizations.