Privy
GoodEcommerce-focused email and SMS marketing with pop-ups and conversion tools
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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Privy provider data from privy.com on May 21, 2026.
$30/mo, $30 per mo, $ 0 per mo, $0.00
No durable free-plan signal found; 15-day trial signal found
Free, Advanced
Provider Pricing Facts
Provider pricing facts: Privy offers a free plan. A 15-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Privy earns its reputation through purpose-built for ecommerce with Shopify-specific features that generic email tools lack, backed by conversion pop-ups, spin wheels, and bars are included rather than requiring separate tools. The free tier is genuinely usable, and paid plans start at $30/mo when you need more. The main trade-off: purpose-built for ecommerce with Shopify-specific features that generic email tools lack.
Our Privy Rating
Competitive in marketing tools, with room to improve on feature coverage. A good fit if its strengths align with your priorities. You can start with the free plan to see if it fits.
What is Privy?
Privy is an ecommerce marketing platform purpose-built for Shopify and online stores, combining email marketing, SMS marketing, pop-ups, and conversion optimization in a single tool. Used by over 700,000 small and medium ecommerce businesses, Privy specializes in turning website visitors into customers and one-time buyers into repeat purchasers. The platform's conversion tools include exit-intent pop-ups, spin-to-win wheels, announcement bars, flyouts, and embedded forms with advanced targeting rules based on cart value, page visits, device type, and referral source. Privy's email marketing features include a drag-and-drop editor with ecommerce-specific templates for cart abandonment, welcome series, win-back campaigns, and purchase follow-ups. The SMS marketing module supports text campaigns, cart recovery texts, and after-signup messages. Privy deeply integrates with Shopify, syncing products, orders, and customer data for personalized campaigns. Coupon management lets merchants create and track unique discount codes. The platform also provides A/B testing for pop-ups and emails to optimize conversion rates continuously.
Is Privy Right for You?
Privy works well for teams that need purpose-built for ecommerce with shopify-specific... with a free plan available. Skip it if purpose-built for ecommerce with shopify-specific....
Best If
- +You value: Purpose-built for ecommerce with Shopify-specific features that generic email tools lack
- +You value: Conversion pop-ups, spin wheels, and bars are included rather than requiring separate...
- +You want to automate repetitive tasks — Cart abandonment automation across email and SMS recovers revenue that would otherwise be...
- +You want to start without a credit card — there is a free plan
- +You want a direct product test first — there is a 15-day free trial
Avoid If
- −Purpose-built for ecommerce with Shopify-specific features that generic email tools lack
- −Conversion pop-ups, spin wheels, and bars are included rather than requiring separate...
- −Cart abandonment automation across email and SMS recovers revenue that would otherwise be...
Privy Key Features
Compact provider-data feature snapshot showing 6 of 16 tracked fields.
Privy Pros & Cons
👍 Pros
- Purpose-built for ecommerce with Shopify-specific features that generic email tools lack
- Conversion pop-ups, spin wheels, and bars are included rather than requiring separate tools
- Cart abandonment automation across email and SMS recovers revenue that would otherwise be lost
👎 Cons
- Free plan is very limited at 100 contacts, essentially requiring a paid plan for any real use
- Primarily Shopify-focused so merchants on other platforms get a less integrated experience
- Email design capabilities are more basic compared to dedicated email platforms like Mailchimp
Who Should (and Shouldn't) Use Privy?
✓Ideal For
- ✓First-time users and non-technical teams — Privy scores 8.5/10 on ease of use, making it one of the gentler onboarding experiences in this space
- ✓Cost-conscious teams who want to trial first — the free plan lets you prove ROI before committing to the $30/mo paid tier
- ✓Teams focused on provider Pricing Research — users specifically praise purpose-built for ecommerce with Shopify-specific features that generic email tools lack
⚠Not Ideal For
- ⚠People bothered by: purpose-built for ecommerce with Shopify-specific features that generic email tools lack
- ⚠Users who need: conversion pop-ups, spin wheels, and bars are included rather than requiring separate tools — that's a weak spot here
Best Use Cases for Privy
- ✓Provider Pricing Research
Privy Pricing
Full pricing details →Free
- ✓100 mailable contacts
- ✓Pop-ups
- ✓Email templates
- ✓Shopify sync
Starter
- ✓1,500 contacts
- ✓Email campaigns
- ✓Cart abandonment
- ✓A/B testing
Growth
- ✓Unlimited contacts
- ✓SMS marketing
- ✓Advanced targeting
- ✓Priority support
💡 Pricing Insight
Privy has 3 pricing tiers, from free (Free) up to $45/mo (Growth). The free Free plan isn't just a demo — it includes 4 usable features like 100 mailable contacts and pop-ups. The price-to-feature ratio is fair, though it is worth comparing what you get against similarly priced alternatives.
Privy Decision Verdict
Privy — Good
Privy is a solid pick in the email marketing space. Its biggest strength? Purpose-built for ecommerce with Shopify-specific features that generic email tools lack. On top of that, conversion pop-ups, spin wheels, and bars are included rather than requiring separate tools. You can start for free and upgrade to paid plans from $30/mo when you're ready. Where does it fall short? Purpose-built for ecommerce with Shopify-specific features that generic email tools lack. That's worth knowing upfront. Bottom line: Privy earns our recommendation for most email marketing use cases.
How to Get Started with Privy
Create a free account
Head to Privy's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Privy is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with provider Pricing Research — that's where most users see quick wins.
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Privy Category Rankings
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