Fresha
Very GoodFree booking and business management software for beauty and wellness businesses
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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Fresha provider data from fresha.com on May 21, 2026.
No public plan price extracted from the checked page
No durable free-plan signal found; 7-day trial signal found
Business, team, free, Enterprise, Premium
Provider Pricing Facts
Provider pricing facts: Fresha offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Fresha (formerly Shedul) is a subscription-free appointment scheduling and business management platform for beauty and wellness businesses. There is a free plan, so you can test it properly before spending anything. One of the stronger picks in business tools right now.
Our Fresha Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in business tools. You can start with the free plan to see if it fits.
What is Fresha?
Fresha (formerly Shedul) is a subscription-free appointment scheduling and business management platform for beauty and wellness businesses. Unlike most competitors, Fresha charges no monthly subscription fees, instead monetizing through optional payment processing and marketplace features. The platform offers unlimited appointments, staff members, and locations on its free plan. It includes a full POS system, client management, automated notifications, inventory tracking, and financial reporting. Fresha's marketplace connects businesses with millions of potential clients searching for local services. Fresha processes over 500 million appointments annually across 120+ countries, making it one of the largest beauty booking platforms globally. The no-subscription model has made it particularly popular among independent practitioners and small salons.
Is Fresha Right for You?
Fresha scores 8.8/10 overall with a free plan available. Check the pros and cons below to see if it fits your needs.
Best If
- +You want to start without a credit card — there is a free plan
- +Your primary use case is top use cases
- +Your primary use case is provider pricing research
Avoid If
- −You need API access for custom workflows — it is not available here
- −Enterprise SSO is a hard requirement for your organization
Fresha Key Features
Compact provider-data feature snapshot showing 6 of 21 tracked fields.
Fresha Pros & Cons
👍 Pros
- ## Pros - Completely free with no monthly subscription fees - Unlimited appointments, staff, and locations - Full-featured POS and business management included - Large global marketplace for client acquisition ## Cons - Payment processing fees are above average - Marketplace charges 20% commission on new clients - No API access for custom integrations - Limited customization compared to paid alternatives
👎 Cons
Who Should (and Shouldn't) Use Fresha?
✓Ideal For
- ✓Power users who want depth — Fresha's feature rating (8.5/10) puts it near the top of what this category offers
- ✓Anyone who wants to test-drive before paying — there's a genuinely usable free plan
- ✓Value-seekers watching budget — Fresha's value score (9.5/10) signals strong ROI per dollar spent
- ✓Teams focused on top Use Cases
⚠Not Ideal For
- ⚠Users with very niche needs beyond mainstream business tools tools
Best Use Cases for Fresha
- ✓Top Use Cases
- ✓Provider Pricing Research
Fresha Pricing
Full pricing details →Free
- ✓Unlimited appointments
- ✓Unlimited staff
- ✓POS system
- ✓Client management
- ✓Reports
- + 1 more features
Marketplace
- ✓New client acquisition
- ✓20% commission on new clients
- ✓Marketplace visibility
💡 Pricing Insight
Fresha has 2 pricing tiers, from free (Free) up to $0/mo (Marketplace). The free Free plan isn't just a demo — it includes 6 usable features like unlimited appointments and unlimited staff. In terms of value, Fresha punches above its weight — you get a lot of capability per dollar compared to other business tools tools.
Fresha Decision Verdict
Fresha — Very Good
Fresha is a strong contender in the business tools space. Whether it is right for you depends on what you prioritize most. There's a free plan, so you can try it without any commitment. Bottom line: Fresha earns our recommendation for most business tools use cases.
How to Get Started with Fresha
Create a free account
Head to Fresha's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Fresha is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with top Use Cases — that's where most users see quick wins.