Moz
Very GoodSEO software and data to increase search traffic and rankings
We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Official Source Checked
We checked Moz provider data from moz.com on May 21, 2026.
$ 99, $79/mo, $238/yr, $ 79
No durable free-plan signal found; free-trial signal found
Pro, Free, Enterprise, Business, Standard
Provider Pricing Facts
Provider pricing facts: Moz offers a free plan. A 30-day trial is listed in the pricing data.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Moz earns its reputation through industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation, backed by beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series. The free tier is genuinely usable, and paid plans start at $49/mo when you need more. The main trade-off: smaller backlink database compared to Ahrefs and Semrush, which can miss some link data.
Our Moz Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in marketing tools. You can start with the free plan to see if it fits.
What is Moz?
Moz is a well-established SEO software company offering tools for keyword research, link building, site audits, and rank tracking. Known for creating the Domain Authority (DA) metric, Moz provides both a comprehensive Pro toolset and a free browser extension (MozBar). Its beginner-friendly interface and extensive learning resources make it popular among SEO newcomers and professionals alike.
Is Moz Right for You?
Moz works well for teams that need industry-standard domain authority metric trusted... with a free plan available. Skip it if smaller backlink database compared to ahrefs and....
Best If
- +You value: Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link...
- +You value: Beginner-friendly interface with excellent learning resources, blog, and Whiteboard...
- +You value: Accurate keyword difficulty scores and SERP analysis that help prioritize SEO...
- +You want to start without a credit card — there is a free plan
- +You want a direct product test first — there is a 30-day free trial
Avoid If
- −Advanced reporting or custom dashboards are a must-have for you
- −Crawl limits on lower plans may be insufficient for larger websites with many pages
- −Set is narrower than all-in-one competitors ÔÇö focuses primarily on SEO without PPC or...
Moz Key Features
Compact provider-data feature snapshot showing 6 of 16 tracked fields.
Moz Pros & Cons
👍 Pros
- Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- Beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
👎 Cons
- Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- Crawl limits on lower plans may be insufficient for larger websites with many pages
- Feature set is narrower than all-in-one competitors — focuses primarily on SEO without PPC or social tools
Who Should (and Shouldn't) Use Moz?
✓Ideal For
- ✓First-time users and non-technical teams — Moz scores 8.5/10 on ease of use, making it one of the gentler onboarding experiences in this space
- ✓Cost-conscious teams who want to trial first — the free plan lets you prove ROI before committing to the $49/mo paid tier
- ✓Teams focused on use Cases — users specifically praise industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
⚠Not Ideal For
- ⚠People bothered by: smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- ⚠Users who need: crawl limits on lower plans may be insufficient for larger websites with many pages — that's a weak spot here
Best Use Cases for Moz
- ✓Use Cases
- ✓Provider Pricing Research
Moz Pricing
Full pricing details →Free
- ✓MozBar browser extension
- ✓10 keyword queries/month
- ✓Domain analysis (limited)
- ✓Link Explorer (limited)
Starter
- ✓1 campaign
- ✓50 keyword rankings
- ✓Site crawl (5,000 pages)
- ✓50 keyword queries/month
- ✓Community access
Standard
- ✓3 campaigns
- ✓300 keyword rankings
- ✓Site crawl (100K pages)
- ✓5,000 keyword queries/month
- ✓Competitive research
Medium
- ✓10 campaigns
- ✓1,500 keyword rankings
- ✓Site crawl (500K pages)
- ✓15,000 keyword queries/month
- ✓Brand queries
Large
- ✓25 campaigns
- ✓3,000 keyword rankings
- ✓Site crawl (1.25M pages)
- ✓30,000 keyword queries/month
- ✓Priority crawl
💡 Pricing Insight
Moz has 5 pricing tiers, from free (Free) up to $299/mo (Large). The free Free plan isn't just a demo — it includes 4 usable features like mozbar browser extension and 10 keyword queries/month. The price-to-feature ratio is fair, though it is worth comparing what you get against similarly priced alternatives.
Moz Decision Verdict
Moz — Very Good
Moz is a solid pick in the seo tools space. Its biggest strength? Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation. On top of that, beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series. You can start for free and upgrade to paid plans from $49/mo when you're ready. Where does it fall short? Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data. That's worth knowing upfront. Bottom line: Moz earns our recommendation for most seo tools use cases.
How to Get Started with Moz
Create a free account
Head to Moz's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Moz is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with use Cases — that's where most users see quick wins.
Moz Related Tools & Comparisons
Moz Category Rankings
Compare Moz against competitors in provider-data rankings