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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: BigCommerce starts at $39/mo; Wix offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
BigCommerce vs Wix: Honest Comparison (2026)
BigCommerce
Enterprise e-commerce platform for growing brands
Wix
Create a website you're proud of with the Wix website builder
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Quick Verdict:
It's a tie — both score 8.0/10. Choose BigCommerce for more features. Choose Wix for better value for money.
Both tools are evenly matched at 8.0/10. Wix offers a free plan. BigCommerce stands out for enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included, while Wix excels at extremely beginner-friendly with AI website builder that creates sites from simple prompts. However, BigCommerce leads in our detailed feature analysis (9.3 vs 8.0).
| Feature | BigCommerce | Wix |
|---|---|---|
| Overall Rating | 8.0/10 | 8.0/10 |
| Ease of Use | 7.5/10 | 9.0/10 |
| Features | 8.5/10 | 8.0/10 |
| Value for Money | 7.5/10 | 8.0/10 |
| Customer Support | 8.0/10 | 7.5/10 |
| Free Plan | No | Yes ✓ |
| Starting Price | $39/mo | $17/mo |
| Feature Score | 9.3/10 | 8.0/10 |
| Top Strength | Enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included | Extremely beginner-friendly with AI website builder that creates sites from simple prompts |
| Biggest Weakness | Annual sales thresholds on each plan force upgrades as revenue grows | Cannot switch templates after building your site, requiring a complete rebuild if you change your mind |
| Best For | Mid-market and growing ecommerce businesses needing enterprise features without enterprise pricing | - |
| Winner | Tie (8.0/10) | |
What is BigCommerce?
Enterprise e-commerce platform for growing brandsA SaaS e-commerce platform for growing and enterprise businesses that charges zero transaction fees on any plan. Supports multi-storefront, B2B, headless commerce, and complex catalog management out of the box. Offers open APIs, pre-built integrations with 600+ apps, and native multi-currency and multi-language capabilities.
- +Enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included
- +No transaction fees on any plan, unlike Shopify which charges up to 2% on non-Shopify Payments
- +Multi-channel selling across Amazon, eBay, Facebook, Instagram, and Google Shopping built in
- •Mid-market and growing ecommerce businesses needing enterprise features without enterprise pricing
- •B2B sellers requiring complex catalogs with custom pricing, quote management, and purchase orders
- •Multi-channel retailers selling across marketplaces, social media, and physical stores simultaneously
What is Wix?
Create a website you're proud of with the Wix website builderWix is one of the most popular website builders in the world, offering an AI-powered platform that lets anyone create a professional website. With over 250 million users, Wix provides hundreds of templates, a powerful drag-and-drop editor, Wix Studio for agencies, and comprehensive e-commerce capabilities. Its ADI (Artificial Design Intelligence) can generate complete websites from a few questions.
- +Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- +Massive template library with 800+ professionally designed options for every industry
- +Wix App Market adds hundreds of additional features without code
BigCommerce vs Wix: Key Differences
BigCommerce vs Wix: Quick Verdict
BigCommerce and Wix are neck and neck at 8/10 and 8/10. At this point, the best choice is whichever one clicks with how you work.
Choose BigCommerce if:
- BigCommerce's approach to "enterprise e-commerce platform for growing brands" fits your workflow
Choose Wix if:
- Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- Massive template library with 800+ professionally designed options for every industry
- Wix App Market adds hundreds of additional features without code
- Ease of use matters to you — Wix scores 9/10 here
- You're watching your budget — Wix gets a 8/10 for value
Decision Summary
Who wins in each scenario? A quick look at how BigCommerce and Wix compare across different buyer needs.
Both score 8.0/10 overall
Scores 8.0/10 on value vs 7.5/10
Ease of use: 9.0/10 vs 7.5/10
Features + support avg: 8.3/10 vs 7.8/10
Free plan available + 8.0/10 value
Free plan available vs $39/mo
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose BigCommerce If
- →You need enterprise-grade customer support (BigCommerce: 8.0/10)
- →You need the most comprehensive feature set (BigCommerce: 8.5/10)
Choose Wix If
- →You need a free plan to get started — Wix offers one, BigCommerce does not
- →Budget is your priority — Wix starts at $17/mo vs $39/mo
- →Ease of use matters most — Wix scores 9.0/10 vs 7.5/10
- →Value for money is a key factor — Wix delivers stronger ROI
Choose BigCommerce if you need...
- ✓Enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included
- ✓No transaction fees on any plan, unlike Shopify which charges up to 2% on non-Shopify Payments
- ✓Multi-channel selling across Amazon, eBay, Facebook, Instagram, and Google Shopping built in
- !Annual sales thresholds on each plan force upgrades as revenue grows
- !Fewer free themes and apps compared to Shopify's larger ecosystem
Choose Wix if you need...
- ✓Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- ✓Massive template library with 800+ professionally designed options for every industry
- ✓Wix App Market adds hundreds of additional features without code
- ✓A free plan to get started
- ✓Lower starting price ($17/mo vs $39/mo)
- !Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- !Page load speed can be slower than competitors due to the heavy editor code
Our Take: BigCommerce vs Wix
This is one of the closer matchups we've reviewed. BigCommerce (8.0/10) and Wix (8.0/10) are separated by just 0.0 points — practically a statistical tie. Your decision should come down to workflow fit, not scores.
Where they differ: BigCommerce's biggest strengths are enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included and no transaction fees on any plan, unlike Shopify which charges up to 2% on non-Shopify Payments. Wix, on the other hand, shines with extremely beginner-friendly with AI website builder that creates sites from simple prompts and massive template library with 800+ professionally designed options for every industry. These reflect fundamentally different product priorities.
Wix has a free plan, giving it a lower barrier to entry. If you're not sure yet, start there.
BigCommerce vs Wix Score Comparison
| Category | BigCommerce | Wix |
|---|---|---|
🏆Overall Score | 8.0 | 8.0 |
💫Ease of Use | 7.5 | ▲9.0 |
⚙Features | 8.5▲ | 8.0 |
💰Value for Money | 7.5 | ▲8.0 |
💬Customer Support | 8.0▲ | 7.5 |
Why These Scores? Our Reasoning
- +Enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included
- +No transaction fees on any plan, unlike Shopify which charges up to 2% on non-Shopify Payments
- +Multi-channel selling across Amazon, eBay, Facebook, Instagram, and Google Shopping built in
- -Annual sales thresholds on each plan force upgrades as revenue grows
- -Fewer free themes and apps compared to Shopify's larger ecosystem
- +Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- +Massive template library with 800+ professionally designed options for every industry
- +Wix App Market adds hundreds of additional features without code
- -Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- -Page load speed can be slower than competitors due to the heavy editor code
BigCommerce vs Wix Pros & Cons
+Strengths
- ✓Enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included
- ✓No transaction fees on any plan, unlike Shopify which charges up to 2% on non-Shopify Payments
- ✓Multi-channel selling across Amazon, eBay, Facebook, Instagram, and Google Shopping built in
- ✓Headless commerce support with robust APIs for custom frontend experiences
- ✓Strong SEO capabilities with customizable URLs, auto-sitemaps, and fast page speeds
- ✓Unlimited staff accounts, products, file storage, and bandwidth on all plans
-Weaknesses
- ✗Annual sales thresholds on each plan force upgrades as revenue grows
- ✗Fewer free themes and apps compared to Shopify's larger ecosystem
- ✗Steeper learning curve for non-technical users compared to simpler builders
- ✗Limited native blogging and content management capabilities
- ✗Customization beyond themes requires knowledge of Handlebars templating or developer help
+Strengths
- ✓Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- ✓Massive template library with 800+ professionally designed options for every industry
- ✓Wix App Market adds hundreds of additional features without code
-Weaknesses
- ✗Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- ✗Page load speed can be slower than competitors due to the heavy editor code
- ✗Free plan shows Wix branding and ads, and custom domains require paid plans
Who Should Use BigCommerce vs Wix?
BigCommerce is ideal for
- •Mid-market and growing ecommerce businesses needing enterprise features without enterprise pricing
- •B2B sellers requiring complex catalogs with custom pricing, quote management, and purchase orders
- •Multi-channel retailers selling across marketplaces, social media, and physical stores simultaneously
- •High-volume stores wanting zero transaction fees and unlimited product listings
- •Businesses planning headless commerce implementations with custom React or Next.js frontends
When NOT to Choose BigCommerce or Wix
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip BigCommerce if...
- ✗Annual sales thresholds on each plan force upgrades as revenue grows
- ✗Fewer free themes and apps compared to Shopify's larger ecosystem
- ✗Steeper learning curve for non-technical users compared to simpler builders
- ✗Limited native blogging and content management capabilities
- ✗Customization beyond themes requires knowledge of Handlebars templating or developer help
- ✗You need a free plan — Wix has one, BigCommerce doesn't
Skip Wix if...
- ✗Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- ✗Page load speed can be slower than competitors due to the heavy editor code
- ✗Free plan shows Wix branding and ads, and custom domains require paid plans
BigCommerce vs Wix Decision Framework
Choose based on what matters most to you
BigCommerce vs Wix Pricing
| Pricing Feature | BigCommerce | Wix |
|---|---|---|
| Free Plan | ✗ No | ✓ Yes |
| Starting Price | $39/mo | $17/mo |
| Free Trial | 15 days | 14 days |
| Number of Plans | 3 | 5 |
| Value Rating | 7.5/10 | 8.0/10 |
BigCommerce Plans
- ✓Unlimited products
- ✓No transaction fees
- ✓Multi-channel selling
- ✓Everything in Standard
- ✓Customer groups
- ✓Abandoned cart saver
- ✓Everything in Plus
- ✓Google customer reviews
- ✓Custom SSL
Wix Plans
- ✓Wix branding
- ✓500MB storage
- ✓500MB bandwidth
- ✓Free Wix domain
- +1 more
- ✓Custom domain
- ✓Remove Wix branding
- ✓2GB storage
- ✓Light analytics
- +1 more
- ✓50GB storage
- ✓Accept online payments
- ✓Google Analytics integration
- ✓5 collaborator seats
- ✓100GB storage
- ✓10 collaborator seats
- ✓Subscriptions and recurring payments
- ✓Automated sales tax
- +1 more
- ✓Unlimited storage
- ✓15 collaborator seats
- ✓Advanced e-commerce
- ✓Custom reports
- +1 more
What You Get: Plan Feature Comparison
Comparing BigCommerce's Plus ($105/mo) vs Wix's Core ($29/mo)
| Feature | BigCommerce | Wix |
|---|---|---|
| Everything in Standard | ✓ | ✗ |
| Customer groups | ✓ | ✗ |
| Abandoned cart saver | ✓ | ✗ |
| 50GB storage | ✗ | ✓ |
| Accept online payments | ✗ | ✓ |
| Google Analytics integration | ✗ | ✓ |
| 5 collaborator seats | ✗ | ✓ |
Which Should You Choose?
BigCommerce
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Mid-market and growing ecommerce businesses needing enterprise features without enterprise pricing
- ✓B2B sellers requiring complex catalogs with custom pricing, quote management, and purchase orders
- ✓Users who need enterprise-grade features built in without needing apps — product variants, bulk pricing, and faceted search included
- ✓Users who need extremely beginner-friendly with AI website builder that creates sites from simple prompts
- ✓Users who need massive template library with 800+ professionally designed options for every industry
- ✓Users who want a free plan to start with
- ✓Teams with tighter budgets ($17/mo vs $39/mo)
BigCommerce vs Wix: The Bottom Line
Neither BigCommerce nor Wix pulls ahead — both earn 8.0/10.
## Our Verdict BigCommerce and Wix are neck and neck at 8/10 and 8/10. At this point, the best choice is whichever one clicks with how you work. ### Choose BigCommerce if: - BigCommerce's approach to "enterprise e-commerce platform for growing brands" fits your workflow ### Choose Wix if: - Extremely beginner-friendly with AI website builder that creates sites from simple prompts - Massive template library with 800+ professionally designed options for every industry - Wix App Market adds hundreds of additional features without code - Ease of use matters to you — Wix scores 9/10 here - You're watching your budget — Wix gets a 8/10 for value With virtually identical scores, the best choice depends entirely on your workflow, budget, and which specific features you'll use daily.