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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Shopify starts at $39/mo; Wix offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
Shopify vs Wix: Honest Comparison (2026)
Shopify
The all-in-one commerce platform to start, run, and grow a business
Wix
Create a website you're proud of with the Wix website builder
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Quick Verdict:
Shopify wins with 8.7/10 vs 8.0/10. Choose Shopify for more features. Choose Wix for better value for money.
Shopify wins this comparison with a score of 8.7/10 vs 8.0/10. Wix offers a free plan. Shopify stands out for incredibly easy to set up, while Wix excels at extremely beginner-friendly with AI website builder that creates sites from simple prompts. This is confirmed by our feature analysis where Shopify also scores higher (9.3/10).
| Feature | Shopify | Wix |
|---|---|---|
| Overall Rating | 8.7/10 | 8.0/10 |
| Ease of Use | 9.0/10 | 9.0/10 |
| Features | 8.5/10 | 8.0/10 |
| Value for Money | 7.5/10 | 8.0/10 |
| Customer Support | 8.5/10 | 7.5/10 |
| Free Plan | No | Yes ✓ |
| Starting Price | $39/mo | $17/mo |
| Feature Score | 9.3/10 | 8.0/10 |
| Top Strength | Incredibly easy to set up | Extremely beginner-friendly with AI website builder that creates sites from simple prompts |
| Biggest Weakness | Transaction fees unless using Shopify Payments | Cannot switch templates after building your site, requiring a complete rebuild if you change your mind |
| Winner | Shopify (8.7/10) | |
What is Shopify?
The all-in-one commerce platform to start, run, and grow a businessShopify is the world's leading e-commerce platform powering 4.6M+ active stores including Allbirds, Gymshark, and Heinz. Hosted commerce with 100+ payment gateways, 8,000+ apps, and POS for in-person sales. Pricing: Starter $5/mo (link-in-bio), Basic $39/mo, Shopify $105/mo, Advanced $399/mo, Plus $2,300+/mo for enterprise. Industry-standard for D2C brands wanting an integrated commerce stack with global tax handling.
- +Incredibly easy to set up
- +excellent app store with 8000+ apps
- +reliable hosting included
What is Wix?
Create a website you're proud of with the Wix website builderWix is one of the most popular website builders in the world, offering an AI-powered platform that lets anyone create a professional website. With over 250 million users, Wix provides hundreds of templates, a powerful drag-and-drop editor, Wix Studio for agencies, and comprehensive e-commerce capabilities. Its ADI (Artificial Design Intelligence) can generate complete websites from a few questions.
- +Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- +Massive template library with 800+ professionally designed options for every industry
- +Wix App Market adds hundreds of additional features without code
Shopify vs Wix: Key Differences
Shopify vs Wix: Quick Verdict
Decision Summary
Who wins in each scenario? A quick look at how Shopify and Wix compare across different buyer needs.
Scores 8.7/10 vs 8.0/10
Scores 8.0/10 on value vs 7.5/10
Both score 9.0/10 for ease of use
Features + support avg: 8.5/10 vs 7.8/10
Free plan available + 8.0/10 value
Free plan available vs $39/mo
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose Shopify If
- →You want the higher-rated overall solution (Shopify: 8.7 vs Wix: 8.0)
- →You need enterprise-grade customer support (Shopify: 8.5/10)
- →You need the most comprehensive feature set (Shopify: 8.5/10)
Choose Wix If
- →You need a free plan to get started — Wix offers one, Shopify does not
- →Budget is your priority — Wix starts at $17/mo vs $39/mo
- →Value for money is a key factor — Wix delivers stronger ROI
Choose Shopify if you need...
- ✓Incredibly easy to set up
- ✓excellent app store with 8000+ apps
- ✓reliable hosting included
- !Transaction fees unless using Shopify Payments
- !monthly costs add up with apps
Choose Wix if you need...
- ✓Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- ✓Massive template library with 800+ professionally designed options for every industry
- ✓Wix App Market adds hundreds of additional features without code
- ✓A free plan to get started
- ✓Lower starting price ($17/mo vs $39/mo)
- !Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- !Page load speed can be slower than competitors due to the heavy editor code
Our Take: Shopify vs Wix
Shopify edges ahead with a 8.7/10 vs 8.0/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: Shopify's biggest strengths are incredibly easy to set up and excellent app store with 8000+ apps. Wix, on the other hand, shines with extremely beginner-friendly with AI website builder that creates sites from simple prompts and massive template library with 800+ professionally designed options for every industry. These reflect fundamentally different product priorities.
Wix has a free plan, giving it a lower barrier to entry. If you're not sure yet, start there.
Shopify vs Wix Score Comparison
| Category | Shopify | Wix |
|---|---|---|
🏆Overall Score | 8.7▲ | 8.0 |
💫Ease of Use | 9.0 | 9.0 |
⚙Features | 8.5▲ | 8.0 |
💰Value for Money | 7.5 | ▲8.0 |
💬Customer Support | 8.5▲ | 7.5 |
Why These Scores? Our Reasoning
Shopify — 8.7/10- +Incredibly easy to set up
- +excellent app store with 8000+ apps
- +reliable hosting included
- -Transaction fees unless using Shopify Payments
- -monthly costs add up with apps
- +Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- +Massive template library with 800+ professionally designed options for every industry
- +Wix App Market adds hundreds of additional features without code
- -Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- -Page load speed can be slower than competitors due to the heavy editor code
Shopify vs Wix Pros & Cons
Shopify8.7/10+Strengths
- ✓Incredibly easy to set up
- ✓excellent app store with 8000+ apps
- ✓reliable hosting included
- ✓great POS system
- ✓strong mobile management
-Weaknesses
- ✗Transaction fees unless using Shopify Payments
- ✗monthly costs add up with apps
- ✗limited customization without coding
- ✗content/blogging is basic
+Strengths
- ✓Extremely beginner-friendly with AI website builder that creates sites from simple prompts
- ✓Massive template library with 800+ professionally designed options for every industry
- ✓Wix App Market adds hundreds of additional features without code
-Weaknesses
- ✗Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- ✗Page load speed can be slower than competitors due to the heavy editor code
- ✗Free plan shows Wix branding and ads, and custom domains require paid plans
When NOT to Choose Shopify or Wix
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip Shopify if...
- ✗Transaction fees unless using Shopify Payments
- ✗monthly costs add up with apps
- ✗limited customization without coding
- ✗content/blogging is basic
- ✗You need a free plan — Wix has one, Shopify doesn't
Skip Wix if...
- ✗Cannot switch templates after building your site, requiring a complete rebuild if you change your mind
- ✗Page load speed can be slower than competitors due to the heavy editor code
- ✗Free plan shows Wix branding and ads, and custom domains require paid plans
Shopify vs Wix Decision Framework
Choose based on what matters most to you
ShopifyShopifyShopifyShopify vs Wix Pricing
| Pricing Feature | Shopify | Wix |
|---|---|---|
| Free Plan | ✗ No | ✓ Yes |
| Starting Price | $39/mo | $17/mo |
| Free Trial | 3 days | 14 days |
| Number of Plans | 5 | 5 |
| Value Rating | 7.5/10 | 8.0/10 |
Shopify Plans
- ✓Sell on social media
- ✓Link-in-bio store
- ✓Limited features
- ✓Online store
- ✓Unlimited products
- ✓Basic reports
- ✓24/7 support
- ✓Professional reports
- ✓Lower transaction fees
- ✓5 staff accounts
- ✓Custom reports
- ✓Calculated shipping
- ✓15 staff accounts
- ✓Enterprise commerce
- ✓B2B
- ✓Custom checkout
Wix Plans
- ✓Wix branding
- ✓500MB storage
- ✓500MB bandwidth
- ✓Free Wix domain
- +1 more
- ✓Custom domain
- ✓Remove Wix branding
- ✓2GB storage
- ✓Light analytics
- +1 more
- ✓50GB storage
- ✓Accept online payments
- ✓Google Analytics integration
- ✓5 collaborator seats
- ✓100GB storage
- ✓10 collaborator seats
- ✓Subscriptions and recurring payments
- ✓Automated sales tax
- +1 more
- ✓Unlimited storage
- ✓15 collaborator seats
- ✓Advanced e-commerce
- ✓Custom reports
- +1 more
What You Get: Plan Feature Comparison
Comparing Shopify's Starter ($5/mo) vs Wix's Core ($29/mo)
| Feature | Shopify | Wix |
|---|---|---|
| Sell on social media | ✓ | ✗ |
| Link-in-bio store | ✓ | ✗ |
| Limited features | ✓ | ✗ |
| 50GB storage | ✗ | ✓ |
| Accept online payments | ✗ | ✓ |
| Google Analytics integration | ✗ | ✓ |
| 5 collaborator seats | ✗ | ✓ |
Which Should You Choose?
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
Shopify is best for:- ✓Users who need incredibly easy to set up
- ✓Users who need excellent app store with 8000+ apps
- ✓Users who need extremely beginner-friendly with AI website builder that creates sites from simple prompts
- ✓Users who need massive template library with 800+ professionally designed options for every industry
- ✓Users who want a free plan to start with
- ✓Teams with tighter budgets ($17/mo vs $39/mo)
Shopify vs Wix: The Bottom Line
For most teams, Shopify is the safer bet — but Wix has its own strengths.
Choose Shopify if e-commerce is your primary business and you need robust inventory management, multi-channel selling, and a massive app ecosystem. Choose Wix if you want a versatile website builder that handles both content-rich websites and smaller online stores with its drag-and-drop editor and built-in marketing tools. Wix at 8.0/10 is still competitive and may be the better fit depending on your specific requirements and budget.