Brevo
Very GoodAll-in-one email marketing, SMS, chat, and CRM platform (formerly Sendinblue)
We may earn a commission · Editorial policy
We use provider pages as the source of truth.
Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Brevo offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are checked against public provider pages and updated comparison data. Last checked May 2026.
Brevo earns its reputation through strong fit for the marketing category, backed by solid reputation among users. The free tier is genuinely usable, and paid plans start at $25/mo when you need more. The main trade-off: may require a learning curve for new users.
Our Brevo Rating
A strong showing driven primarily by its ease of use. It holds up well against the top tier in marketing tools. You can start with the free plan to see if it fits.
What is Brevo?
Brevo (formerly Sendinblue) is the all-in-one marketing platform serving 500,000+ businesses with email marketing, SMS, WhatsApp campaigns, transactional email, live chat, CRM, marketing automation, and landing pages. Pay-per-email pricing makes it cheaper than Mailchimp at scale. AI Subject Line Generator. Pricing: Free (300 emails/day), Starter $25/mo, Business $65/mo, Enterprise custom. Best for: SMBs wanting marketing + transactional email + CRM in one platform.
Is Brevo Right for You?
Brevo works well for brevo is best for teams that need email marketing with... with a free plan available. Skip it if you need something you can set up in minutes.
Best If
- +You value: Strong fit for the marketing category
- +You value: Solid reputation among users
- +You value: Reasonable pricing for the value provided
- +You fit the core audience — Brevo is best for teams that need email marketing with proven...
- +You want to start without a credit card — there is a free plan
Avoid If
- −You need something your team can pick up in a day — the learning curve is steep
- −Some advanced features locked behind higher tiers
Brevo Key Features
Compact provider-data feature snapshot showing 6 of 10 tracked fields.
Brevo Pros & Cons
👍 Pros
- Strong fit for the marketing category
- Solid reputation among users
- Reasonable pricing for the value provided
👎 Cons
- May require a learning curve for new users
- Some advanced features locked behind higher tiers
Who Should (and Shouldn't) Use Brevo?
✓Ideal For
- ✓Brevo is best for teams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $25/mo
- ✓it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- ✓Brevo works well for: (1) running newsletter campaigns
- ✓Power users who want depth — Brevo's feature rating (8.6/10) puts it near the top of what this category offers
⚠Not Ideal For
- ⚠People bothered by: may require a learning curve for new users
- ⚠Users who need: some advanced features locked behind higher tiers — that's a weak spot here
Best Use Cases for Brevo
- ✓Top Use Cases
Brevo Pricing
Full pricing details →Free
- ✓300 emails/day
- ✓Unlimited contacts
Starter
- ✓20K emails/mo
- ✓No daily limit
- ✓Email support
Business
- ✓Marketing automation
- ✓Multi-user
- ✓A/B testing
Enterprise
- ✓Custom volume
- ✓SSO
- ✓Dedicated CSM
💡 Pricing Insight
Brevo has 4 pricing tiers, from free (Free) up to $65/mo (Business). The free Free plan isn't just a demo — it includes 2 usable features. In terms of value, Brevo punches above its weight — you get a lot of capability per dollar compared to other email marketing tools.
Who is Brevo Best For?
- ✓Brevo is best for teams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $25/mo
- ✓it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- ✓Brevo works well for: (1) running newsletter campaigns
- ✓(2) automating drip sequences
Brevo Decision Verdict
Brevo — Very Good
Brevo is a solid pick in the email marketing space. Its biggest strength? Strong fit for the marketing category. On top of that, solid reputation among users. You can start for free and upgrade to paid plans from $25/mo when you're ready. Where does it fall short? May require a learning curve for new users. That's worth knowing upfront. Bottom line: we'd recommend Brevo especially if you're brevo is best for teams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $25/mo.
How to Get Started with Brevo
Create a free account
Head to Brevo's website and sign up — no credit card needed for the free plan. You'll get access right away.
Set up your workspace
Follow the onboarding guide — most people are up and running in minutes. Brevo is designed to be intuitive from the start.
Start using it for real
Don't just poke around — actually use it for a real task. Start with top Use Cases — that's where most users see quick wins.
Brevo Related Tools & Comparisons
Brevo Category Rankings
Compare Brevo against competitors in provider-data rankings