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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Amplitude offers a free plan; Matomo offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
Amplitude vs Matomo: Honest Comparison (2026)
Amplitude
Digital analytics platform for understanding user behavior at scale
Matomo
Privacy-focused open-source web analytics alternative to Google Analytics
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Quick Verdict:
Amplitude wins with 8.9/10 vs 8.5/10. Choose Amplitude for ease of use. Choose Matomo for better value for money.
Amplitude wins this comparison with a score of 8.9/10 vs 8.5/10. Both offer free plans. Amplitude stands out for clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives., while Matomo excels at complete data ownership with self-hosted deployment option. However, Matomo leads in our detailed feature analysis (9.0 vs 7.0).
| Feature | Amplitude | Matomo |
|---|---|---|
| Overall Rating | 8.9/10 | 8.5/10 |
| Ease of Use | 9.2/10 | 8.3/10 |
| Features | 8.5/10 | 8.3/10 |
| Value for Money | 8.5/10 | 8.7/10 |
| Customer Support | 9.2/10 | 8.2/10 |
| Free Plan | Yes ✓ | Yes ✓ |
| Starting Price | $49/mo | $19/mo |
| Feature Score | 7.0/10 | 9.0/10 |
| Top Strength | Clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives. | Complete data ownership with self-hosted deployment option |
| Biggest Weakness | Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing. | Self-hosted installation requires server management |
| Best For | Is Amplitude free?Provider data indicates a free plan is available. | - |
| Winner | Amplitude (8.9/10) | |
What is Amplitude?
Digital analytics platform for understanding user behavior at scaleAmplitude is a Marketing tool for teams evaluating analytics software in 2026. Digital analytics platform for understanding user behavior at scale ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights pageview Tracking, event Tracking, conversion Tracking, ecommerce Tracking, cross Device Tracking as tracked capabilities. The current rating is 8.9/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what Amplitude offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
- +Clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $49/month.
- +Feature coverage is documented:Provider data highlights pageview Tracking, event Tracking, conversion Tracking, ecommerce Tracking, cross Device Tracking as tracked capabilities.
- •Is Amplitude free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Amplitude?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
What is Matomo?
Privacy-focused open-source web analytics alternative to Google AnalyticsMatomo is an open-source web analytics platform that provides comprehensive website and app analytics while giving organizations full control over their data. As the leading privacy-focused alternative to Google Analytics, Matomo can be self-hosted on your own servers ensuring complete data ownership, or used as a cloud-hosted service. The platform tracks visitor behavior, traffic sources, conversions, ecommerce transactions, and content engagement with a feature set comparable to Google Analytics including real-time dashboards, custom dimensions, event tracking, heatmaps, session recordings, A/B testing, and funnel analysis. Matomo is designed for GDPR, CCPA, and PECR compliance out of the box, operating without data sampling, without sharing data with third parties, and with the ability to run cookieless tracking that does not require cookie consent banners. The platform supports tag management through Matomo Tag Manager, form analytics, media analytics for video and audio content, and roll-up reporting for managing analytics across multiple websites.
- +Complete data ownership with self-hosted deployment option
- +GDPR and CCPA compliant with cookieless tracking mode
- +No data sampling ensures accurate analytics at any scale
Amplitude vs Matomo: Key Differences
Amplitude vs Matomo: Quick Verdict
Amplitude leads by a hair — 8.9/10 vs 8.5/10. At this margin, the specifics matter more than the overall score.
Choose Amplitude if:
- Industry-leading behavioral analytics depth
- Generous free tier with 10M events/month
- Powerful cohort and retention analysis
- You match the profile: product teams making data-driven feature decisions
- You want the higher-rated option overall (8.9/10 vs 8.5/10)
Choose Matomo if:
- Complete data ownership with self-hosted deployment option
- GDPR and CCPA compliant with cookieless tracking mode
- No data sampling ensures accurate analytics at any scale
- You're watching your budget — Matomo gets a 8.7/10 for value
Decision Summary
Who wins in each scenario? A quick look at how Amplitude and Matomo compare across different buyer needs.
Scores 8.9/10 vs 8.5/10
Scores 8.7/10 on value vs 8.5/10
Ease of use: 9.2/10 vs 8.3/10
Features + support avg: 8.8/10 vs 8.3/10
Free plan available + 8.7/10 value
Both offer free plans
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose Amplitude If
- →Ease of use matters most — Amplitude scores 9.2/10 vs 8.3/10
- →You need enterprise-grade customer support (Amplitude: 9.2/10)
Choose Matomo If
- →Budget is your priority — Matomo starts at $19/mo vs $49/mo
- →You want to test before committing — Matomo offers a 21-day free trial
Choose Amplitude if you need...
- ✓Clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $49/month.
- ✓Feature coverage is documented:Provider data highlights pageview Tracking, event Tracking, conversion Tracking, ecommerce Tracking, cross Device Tracking as tracked capabilities.
- !Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- !Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Amplitude against at least two alternatives.
Choose Matomo if you need...
- ✓Complete data ownership with self-hosted deployment option
- ✓GDPR and CCPA compliant with cookieless tracking mode
- ✓No data sampling ensures accurate analytics at any scale
- ✓Lower starting price ($19/mo vs $49/mo)
- !Self-hosted installation requires server management
- !Premium features like heatmaps and session recording cost extra
Our Take: Amplitude vs Matomo
Amplitude edges ahead with a 8.9/10 vs 8.5/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: Amplitude's biggest strengths are clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives. and provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $49/month.. Matomo, on the other hand, shines with complete data ownership with self-hosted deployment option and gDPR and CCPA compliant with cookieless tracking mode. These reflect fundamentally different product priorities.
Both offer free plans, so you can test each one with zero risk before committing. We recommend trying both for a week with real data.
Amplitude vs Matomo Score Comparison
| Category | Amplitude | Matomo |
|---|---|---|
🏆Overall Score | 8.9▲ | 8.5 |
💫Ease of Use | 9.2▲ | 8.3 |
⚙Features | 8.5▲ | 8.3 |
💰Value for Money | 8.5 | ▲8.7 |
💬Customer Support | 9.2▲ | 8.2 |
Why These Scores? Our Reasoning
- +Clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $49/month.
- +Feature coverage is documented:Provider data highlights pageview Tracking, event Tracking, conversion Tracking, ecommerce Tracking, cross Device Tracking as tracked capabilities.
- -Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- -Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Amplitude against at least two alternatives.
- +Complete data ownership with self-hosted deployment option
- +GDPR and CCPA compliant with cookieless tracking mode
- +No data sampling ensures accurate analytics at any scale
- -Self-hosted installation requires server management
- -Premium features like heatmaps and session recording cost extra
Amplitude vs Matomo Pros & Cons
+Strengths
- ✓Clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $49/month.
- ✓Feature coverage is documented:Provider data highlights pageview Tracking, event Tracking, conversion Tracking, ecommerce Tracking, cross Device Tracking as tracked capabilities.
-Weaknesses
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Amplitude against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
+Strengths
- ✓Complete data ownership with self-hosted deployment option
- ✓GDPR and CCPA compliant with cookieless tracking mode
- ✓No data sampling ensures accurate analytics at any scale
- ✓Feature parity with Google Analytics including heatmaps and A/B testing
- ✓Free and open-source for self-hosted installations
-Weaknesses
- ✗Self-hosted installation requires server management
- ✗Premium features like heatmaps and session recording cost extra
- ✗User interface less polished than Google Analytics 4
- ✗Community support only for self-hosted free version
Who Should Use Amplitude vs Matomo?
Amplitude is ideal for
- •Is Amplitude free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Amplitude?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- •Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
- •Check whether the features you need are included in the entry plan or require an upgrade.
Matomo is ideal for
When NOT to Choose Amplitude or Matomo
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip Amplitude if...
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Amplitude against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Skip Matomo if...
- ✗Self-hosted installation requires server management
- ✗Premium features like heatmaps and session recording cost extra
- ✗User interface less polished than Google Analytics 4
- ✗Community support only for self-hosted free version
Amplitude vs Matomo Decision Framework
Choose based on what matters most to you
Amplitude vs Matomo Pricing
| Pricing Feature | Amplitude | Matomo |
|---|---|---|
| Free Plan | ✓ Yes | ✓ Yes |
| Starting Price | $49/mo | $19/mo |
| Free Trial | Not available | 21 days |
| Number of Plans | 4 | 4 |
| Value Rating | 8.5/10 | 8.7/10 |
Amplitude Plans
- ✓Up to 50K MTUs
- ✓Core analytics
- ✓Unlimited feature flags
- ✓Up to 300K MTUs
- ✓Advanced analytics
- ✓Session replay
- ✓Custom MTU volume
- ✓Behavioral cohorts
- ✓Custom pricing
- ✓Custom MTUs and sessions
- ✓A/B testing included
- ✓Dedicated support
Matomo Plans
- ✓Self-hosted and free
- ✓Full data ownership
- ✓Open source
- ✓50K monthly hits
- ✓Website analytics
- ✓Heatmaps
- ✓500K monthly hits
- ✓30 websites
- ✓Advanced analytics
- ✓Custom limits
- ✓White label
- ✓SAML and LDAP support
What You Get: Plan Feature Comparison
Comparing Amplitude's Plus ($49/mo) vs Matomo's Cloud Essential ($19/mo)
| Feature | Amplitude | Matomo |
|---|---|---|
| Up to 300K MTUs | ✓ | ✗ |
| Advanced analytics | ✓ | ✗ |
| Session replay | ✓ | ✗ |
| 50K monthly hits | ✗ | ✓ |
| Website analytics | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
Which Should You Choose?
Amplitude
Matomo
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Is Amplitude free?Provider data indicates a free plan is available.
- ✓What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓Users who need clear category fit:Amplitude is positioned for buyers comparing analytics options, making it easier to benchmark against direct alternatives.
- ✓Users who need complete data ownership with self-hosted deployment option
- ✓Users who need gDPR and CCPA compliant with cookieless tracking mode
- ✓Teams with tighter budgets ($19/mo vs $49/mo)
Amplitude vs Matomo: The Bottom Line
For most teams, Amplitude is the safer bet — but Matomo has its own strengths.
## Our Verdict Amplitude leads by a hair — 8.9/10 vs 8.5/10. At this margin, the specifics matter more than the overall score. ### Choose Amplitude if: - Industry-leading behavioral analytics depth - Generous free tier with 10M events/month - Powerful cohort and retention analysis - You match the profile: product teams making data-driven feature decisions - You want the higher-rated option overall (8.9/10 vs 8.5/10) ### Choose Matomo if: - Complete data ownership with self-hosted deployment option - GDPR and CCPA compliant with cookieless tracking mode - No data sampling ensures accurate analytics at any scale - You're watching your budget — Matomo gets a 8.7/10 for value Matomo at 8.5/10 is still competitive and may be the better fit depending on your specific requirements and budget.