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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Clay offers a free plan; Brevo offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
Clay vs Brevo: Honest Comparison (2026)
Clay
Waterfall data enrichment platform for go-to-market teams
Brevo
All-in-one marketing automation with email, SMS, and CRM
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Quick Verdict:
Clay wins with 8.8/10 vs 8.2/10. Choose Clay for more features. Choose Brevo for better value for money.
Clay wins this comparison with a score of 8.8/10 vs 8.2/10. Both offer free plans. Clay stands out for clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives., while Brevo excels at clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.. However, Brevo leads in our detailed feature analysis (8.5 vs 5.2).
| Feature | Clay | Brevo |
|---|---|---|
| Overall Rating | 8.8/10 | 8.2/10 |
| Ease of Use | 8.3/10 | 8.7/10 |
| Features | 9.1/10 | 8.0/10 |
| Value for Money | 8.8/10 | 9.0/10 |
| Customer Support | 8.3/10 | 7.8/10 |
| Free Plan | Yes ✓ | Yes ✓ |
| Starting Price | $149/mo | $25/mo |
| Feature Score | 5.2/10 | 8.5/10 |
| Top Strength | Clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives. | Clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives. |
| Biggest Weakness | Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing. | Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing. |
| Best For | Is Clay free?Provider data indicates a free plan is available. | Is Brevo free?Provider data indicates a free plan is available. |
| Winner | Clay (8.8/10) | |
What is Clay?
Waterfall data enrichment platform for go-to-market teamsClay is a Marketing tool for teams evaluating marketing automation software in 2026. Waterfall data enrichment platform for go-to-market teams ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities. The current rating is 8.8/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what Clay offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
- +Clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities.
- •Is Clay free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Clay?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
What is Brevo?
All-in-one marketing automation with email, SMS, and CRMBrevo is a Marketing tool for teams evaluating marketing automation software in 2026. All-in-one marketing automation with email, SMS, and CRM ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, lead Nurturing as tracked capabilities. The current rating is 8.2/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what Brevo offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
- +Clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $25/month.
- +Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, lead Nurturing as tracked capabilities.
- •Is Brevo free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Brevo?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
Clay vs Brevo: Key Differences
Clay vs Brevo: Quick Verdict
It's close, but Clay nudges ahead with 8.8/10 vs 8.3/10. The real deciding factor is what you plan to use it for.
Choose Clay if:
- Waterfall enrichment finds data other tools miss
- AI agents automate prospect research
- Spreadsheet interface is intuitive for GTM teams
- You match the profile: go-to-market teams building targeted prospect lists
- You want the higher-rated option overall (8.8/10 vs 8.3/10)
Choose Brevo if:
- Pricing based on email volume instead of contacts makes it far cheaper for large lists
- Impressive marketing automation builder included even on lower-tier plans
- Multi-channel capabilities spanning email, SMS, WhatsApp, and chat in one platform
- Ease of use matters to you — Brevo scores 8.4/10 here
- You're watching your budget — Brevo gets a 9/10 for value
Decision Summary
Who wins in each scenario? A quick look at how Clay and Brevo compare across different buyer needs.
Scores 8.8/10 vs 8.2/10
Scores 9.0/10 on value vs 8.8/10
Ease of use: 8.7/10 vs 8.3/10
Features + support avg: 8.7/10 vs 7.9/10
Free plan available + 9.0/10 value
Both offer free plans
Choose Clay if you need...
- ✓Clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities.
- !Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- !Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Clay against at least two alternatives.
Choose Brevo if you need...
- ✓Clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $25/month.
- ✓Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, lead Nurturing as tracked capabilities.
- ✓Lower starting price ($25/mo vs $149/mo)
- !Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- !Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Brevo against at least two alternatives.
Our Take: Clay vs Brevo
Clay edges ahead with a 8.8/10 vs 8.2/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: Clay's biggest strengths are clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives. and provider-checked pricing context:Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.. Brevo, on the other hand, shines with clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives. and provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $25/month.. These reflect fundamentally different product priorities.
Both offer free plans, so you can test each one with zero risk before committing. We recommend trying both for a week with real data.
Clay vs Brevo Score Comparison
| Category | Clay | Brevo |
|---|---|---|
🏆Overall Score | 8.8▲ | 8.2 |
💫Ease of Use | 8.3 | ▲8.7 |
⚙Features | 9.1▲ | 8.0 |
💰Value for Money | 8.8 | ▲9.0 |
💬Customer Support | 8.3▲ | 7.8 |
Why These Scores? Our Reasoning
- +Clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities.
- -Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- -Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Clay against at least two alternatives.
Brevo — 8.2/10- +Clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $25/month.
- +Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, lead Nurturing as tracked capabilities.
- -Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- -Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Brevo against at least two alternatives.
Clay vs Brevo Pros & Cons
+Strengths
- ✓Clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. A 14-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, email Marketing as tracked capabilities.
-Weaknesses
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Clay against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Brevo8.2/10+Strengths
- ✓Clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. Published entry pricing starts around $25/month.
- ✓Feature coverage is documented:Provider data highlights visual Workflow Builder, trigger Based Actions, conditional Branching, lead Scoring, lead Nurturing as tracked capabilities.
-Weaknesses
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Brevo against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Who Should Use Clay vs Brevo?
Clay is ideal for
- •Is Clay free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Clay?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- •Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
- •Check whether the features you need are included in the entry plan or require an upgrade.
Brevo is ideal for
- •Is Brevo free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Brevo?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- •Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
- •Check whether the features you need are included in the entry plan or require an upgrade.
When NOT to Choose Clay or Brevo
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip Clay if...
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Clay against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Skip Brevo if...
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Brevo against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Clay vs Brevo Decision Framework
Choose based on what matters most to you
BrevoBrevoBrevoClay vs Brevo Pricing
| Pricing Feature | Clay | Brevo |
|---|---|---|
| Free Plan | ✓ Yes | ✓ Yes |
| Starting Price | $149/mo | $25/mo |
| Free Trial | 14 days | Not available |
| Number of Plans | 4 | 4 |
| Value Rating | 8.8/10 | 9.0/10 |
Clay Plans
- ✓100 credits/month
- ✓100 table rows max
- ✓Basic data enrichment
- ✓2,000 credits/month
- ✓Phone enrichments
- ✓Use your own API keys
- ✓10,000 credits/month
- ✓Webhooks access
- ✓Email sequencing integrations
- ✓50,000 credits/month
- ✓CRM integrations
- ✓Bidirectional sync
Brevo Plans
- ✓300 emails/day
- ✓Email campaigns
- ✓CRM basics
- ✓Signup forms
- ✓20,000 emails/month
- ✓No daily limit
- ✓Basic analytics
- ✓Email support
- ✓Marketing automation
- ✓A/B testing
- ✓Landing pages
- ✓Phone support
- ✓Unlimited contacts
- ✓Advanced integrations
- ✓Dedicated IP
- ✓Priority support
What You Get: Plan Feature Comparison
Comparing Clay's Explorer ($349/mo) vs Brevo's Starter ($25/mo)
| Feature | Clay | Brevo |
|---|---|---|
| 10,000 credits/month | ✓ | ✗ |
| Webhooks access | ✓ | ✗ |
| Email sequencing integrations | ✓ | ✗ |
| 20,000 emails/month | ✗ | ✓ |
| No daily limit | ✗ | ✓ |
| Basic analytics | ✗ | ✓ |
| Email support | ✗ | ✓ |
Which Should You Choose?
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Is Clay free?Provider data indicates a free plan is available.
- ✓What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓Users who need clear category fit:Clay is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
Brevo is best for:- ✓Is Brevo free?Provider data indicates a free plan is available.
- ✓What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓Users who need clear category fit:Brevo is positioned for buyers comparing marketing automation options, making it easier to benchmark against direct alternatives.
- ✓Teams with tighter budgets ($25/mo vs $149/mo)
Clay vs Brevo: The Bottom Line
Clay takes this matchup, though Brevo remains a viable alternative.
## Our Verdict It's close, but Clay nudges ahead with 8.8/10 vs 8.3/10. The real deciding factor is what you plan to use it for. ### Choose Clay if: - Waterfall enrichment finds data other tools miss - AI agents automate prospect research - Spreadsheet interface is intuitive for GTM teams - You match the profile: go-to-market teams building targeted prospect lists - You want the higher-rated option overall (8.8/10 vs 8.3/10) ### Choose Brevo if: - Pricing based on email volume instead of contacts makes it far cheaper for large lists - Impressive marketing automation builder included even on lower-tier plans - Multi-channel capabilities spanning email, SMS, WhatsApp, and chat in one platform - Ease of use matters to you — Brevo scores 8.4/10 here - You're watching your budget — Brevo gets a 9/10 for value Brevo at 8.2/10 is still competitive and may be the better fit depending on your specific requirements and budget.