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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: HubSpot Marketing Hub offers a free plan; AWeber offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
HubSpot Marketing Hub vs AWeber: Honest Comparison (2026)
HubSpot Marketing Hub
All-in-one inbound marketing software with email, automation, and analytics
AWeber
Reliable email marketing platform trusted by small businesses and creators
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Quick Verdict:
HubSpot Marketing Hub wins with 8.5/10 vs 7.6/10. Choose HubSpot Marketing Hub for ease of use. Choose AWeber for better value for money.
HubSpot Marketing Hub wins this comparison with a score of 8.5/10 vs 7.6/10. Both offer free plans. HubSpot Marketing Hub stands out for seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue, while AWeber excels at exceptional deliverability rates built on decades of reputation. This is confirmed by our feature analysis where HubSpot Marketing Hub also scores higher (9.2/10).
| Feature | HubSpot Marketing Hub | AWeber |
|---|---|---|
| Overall Rating | 8.5/10 | 7.6/10 |
| Ease of Use | 8.0/10 | 7.3/10 |
| Features | 9.0/10 | 8.0/10 |
| Value for Money | 6.5/10 | 7.3/10 |
| Customer Support | 8.5/10 | 7.3/10 |
| Free Plan | Yes ✓ | Yes ✓ |
| Starting Price | $20/mo | $15/mo |
| Feature Score | 9.2/10 | 7.7/10 |
| Top Strength | Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue | Exceptional deliverability rates built on decades of reputation |
| Biggest Weakness | Massive price jump from Starter ($20) to Professional ($890) creates a tough upgrade decision | Automation capabilities are basic compared to platforms like ActiveCampaign |
| Best For | HubSpot Marketing Hub is best forteams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $20/mo | Small business owners wanting reliable email marketing |
| Winner | HubSpot Marketing Hub (8.5/10) | |
What is HubSpot Marketing Hub?
All-in-one inbound marketing software with email, automation, and analyticsHubSpot Marketing Hub is the marketing arm of the HubSpot platform, offering email marketing, marketing automation, landing pages, social media management, SEO tools, and advanced analytics. It excels at inbound marketing with lead capture forms, smart content personalization, and multi-touch revenue attribution. Deeply integrated with HubSpot CRM, it provides full-funnel visibility from first touch to closed deal.
- +Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue
- +Powerful marketing automation with visual workflow builder for complex lead nurturing sequences
- +Excellent inbound marketing tools including blog, SEO, and smart content personalization
- •HubSpot Marketing Hub is best forteams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $20/mo
- •it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- •HubSpot Marketing Hub works well for:(1)running newsletter campaigns
What is AWeber?
Reliable email marketing platform trusted by small businesses and creatorsAWeber is a veteran email marketing platform that has been serving small businesses, entrepreneurs, and content creators since 1998. As one of the pioneers of email marketing software, AWeber has built a reputation for reliability, excellent deliverability, and responsive customer support. The platform provides all essential email marketing features including a drag-and-drop email editor, email automation, landing pages, sign-up forms, and subscriber management. AWeber stands out with its extensive library of over 600 email templates, making it easy to create professional-looking emails without design skills. The automation builder supports triggered email sequences based on subscriber actions, tags, and time delays, though it is more straightforward than enterprise-grade workflow tools.
- +Exceptional deliverability rates built on decades of reputation
- +600+ email templates provide extensive design options
- +AI Smart Designer creates branded templates from your website automatically
- •Small business owners wanting reliable email marketing
- •Bloggers and podcasters needing automated newsletter delivery
- •Beginners who value phone support and ease of use
HubSpot Marketing Hub vs AWeber: Key Differences
HubSpot Marketing Hub vs AWeber: Quick Verdict
HubSpot Marketing Hub leads by a hair — 8.5/10 vs 7.6/10. At this margin, the specifics matter more than the overall score.
Choose HubSpot Marketing Hub if:
- Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue
- Powerful marketing automation with visual workflow builder for complex lead nurturing sequences
- Excellent inbound marketing tools including blog, SEO, and smart content personalization
- You want the higher-rated option overall (8.5/10 vs 7.6/10)
- Ease of use matters to you — HubSpot Marketing Hub scores 8/10 here
Choose AWeber if:
- Exceptional deliverability rates built on decades of reputation
- 600+ email templates provide extensive design options
- AI Smart Designer creates branded templates from your website automatically
- You match the profile: small business owners wanting reliable email marketing
- You're watching your budget — AWeber gets a 7.3/10 for value
Decision Summary
Who wins in each scenario? A quick look at how HubSpot Marketing Hub and AWeber compare across different buyer needs.
Scores 8.5/10 vs 7.6/10
Scores 7.3/10 on value vs 6.5/10
Ease of use: 8.0/10 vs 7.3/10
Features + support avg: 8.8/10 vs 7.7/10
Free plan available + 7.3/10 value
Both offer free plans
Choose HubSpot Marketing Hub if you need...
- ✓Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue
- ✓Powerful marketing automation with visual workflow builder for complex lead nurturing sequences
- ✓Excellent inbound marketing tools including blog, SEO, and smart content personalization
- !Massive price jump from Starter ($20) to Professional ($890) creates a tough upgrade decision
- !Contact-based pricing means costs escalate quickly as your database grows beyond included limits
Choose AWeber if you need...
- ✓Exceptional deliverability rates built on decades of reputation
- ✓600+ email templates provide extensive design options
- ✓AI Smart Designer creates branded templates from your website automatically
- ✓Lower starting price ($15/mo vs $20/mo)
- !Automation capabilities are basic compared to platforms like ActiveCampaign
- !Interface design feels dated compared to modern email marketing tools
Our Take: HubSpot Marketing Hub vs AWeber
HubSpot Marketing Hub edges ahead with a 8.5/10 vs 7.6/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: HubSpot Marketing Hub's biggest strengths are seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue and powerful marketing automation with visual workflow builder for complex lead nurturing sequences. AWeber, on the other hand, shines with exceptional deliverability rates built on decades of reputation and 600+ email templates provide extensive design options. These reflect fundamentally different product priorities.
Both offer free plans, so you can test each one with zero risk before committing. We recommend trying both for a week with real data.
HubSpot Marketing Hub vs AWeber Score Comparison
| Category | HubSpot Marketing Hub | AWeber |
|---|---|---|
🏆Overall Score | 8.5▲ | 7.6 |
💫Ease of Use | 8.0▲ | 7.3 |
⚙Features | 9.0▲ | 8.0 |
💰Value for Money | 6.5 | ▲7.3 |
💬Customer Support | 8.5▲ | 7.3 |
Why These Scores? Our Reasoning
- +Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue
- +Powerful marketing automation with visual workflow builder for complex lead nurturing sequences
- +Excellent inbound marketing tools including blog, SEO, and smart content personalization
- -Massive price jump from Starter ($20) to Professional ($890) creates a tough upgrade decision
- -Contact-based pricing means costs escalate quickly as your database grows beyond included limits
- +Exceptional deliverability rates built on decades of reputation
- +600+ email templates provide extensive design options
- +AI Smart Designer creates branded templates from your website automatically
- -Automation capabilities are basic compared to platforms like ActiveCampaign
- -Interface design feels dated compared to modern email marketing tools
HubSpot Marketing Hub vs AWeber Pros & Cons
+Strengths
- ✓Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue
- ✓Powerful marketing automation with visual workflow builder for complex lead nurturing sequences
- ✓Excellent inbound marketing tools including blog, SEO, and smart content personalization
-Weaknesses
- ✗Massive price jump from Starter ($20) to Professional ($890) creates a tough upgrade decision
- ✗Contact-based pricing means costs escalate quickly as your database grows beyond included limits
- ✗Many essential marketing features like A/B testing are locked behind the Professional tier
+Strengths
- ✓Exceptional deliverability rates built on decades of reputation
- ✓600+ email templates provide extensive design options
- ✓AI Smart Designer creates branded templates from your website automatically
- ✓Phone support available on all plans including the free tier
- ✓Free plan includes 500 subscribers with most features available
- ✓RSS-to-email automatically converts blog posts to newsletters
-Weaknesses
- ✗Automation capabilities are basic compared to platforms like ActiveCampaign
- ✗Interface design feels dated compared to modern email marketing tools
- ✗Charges for unsubscribed contacts on some legacy plans
- ✗Limited advanced segmentation and dynamic content features
Who Should Use HubSpot Marketing Hub vs AWeber?
HubSpot Marketing Hub is ideal for
- •HubSpot Marketing Hub is best forteams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $20/mo
- •it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- •HubSpot Marketing Hub works well for:(1)running newsletter campaigns
- •(2)automating drip sequences
- •(3)segmenting subscribers.It isless idealfor solo creators on a strict zero-budget setup
AWeber is ideal for
- •Small business owners wanting reliable email marketing
- •Bloggers and podcasters needing automated newsletter delivery
- •Beginners who value phone support and ease of use
When NOT to Choose HubSpot Marketing Hub or AWeber
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip HubSpot Marketing Hub if...
- ✗Massive price jump from Starter ($20) to Professional ($890) creates a tough upgrade decision
- ✗Contact-based pricing means costs escalate quickly as your database grows beyond included limits
- ✗Many essential marketing features like A/B testing are locked behind the Professional tier
Skip AWeber if...
- ✗Automation capabilities are basic compared to platforms like ActiveCampaign
- ✗Interface design feels dated compared to modern email marketing tools
- ✗Charges for unsubscribed contacts on some legacy plans
- ✗Limited advanced segmentation and dynamic content features
HubSpot Marketing Hub vs AWeber Decision Framework
Choose based on what matters most to you
HubSpot Marketing Hub vs AWeber Pricing
| Pricing Feature | HubSpot Marketing Hub | AWeber |
|---|---|---|
| Free Plan | ✓ Yes | ✓ Yes |
| Starting Price | $20/mo | $15/mo |
| Free Trial | Not available | Not available |
| Number of Plans | 4 | 3 |
| Value Rating | 6.5/10 | 7.3/10 |
HubSpot Marketing Hub Plans
- ✓Email marketing (2,000 sends/mo)
- ✓Forms and landing pages
- ✓Live chat
- ✓Basic reporting
- +1 more
- ✓1,000 contacts
- ✓Remove HubSpot branding
- ✓Landing pages
- ✓Email scheduling
- +1 more
- ✓2,000 contacts
- ✓Marketing automation
- ✓A/B testing
- ✓Social media
- +3 more
- ✓10,000 contacts
- ✓Revenue attribution
- ✓Adaptive testing
- ✓Custom behavioral events
- +2 more
AWeber Plans
- ✓500 subscribers
- ✓3,000 emails/month
- ✓Email templates
- ✓500 subscribers
- ✓1 email list
- ✓Basic automation
- ✓Unlimited automations
- ✓Unlimited landing pages
- ✓Advanced segmentation
What You Get: Plan Feature Comparison
Comparing HubSpot Marketing Hub's Starter ($20/mo) vs AWeber's Plus ($30/mo)
| Feature | HubSpot Marketing Hub | AWeber |
|---|---|---|
| 1,000 contacts | ✓ | ✗ |
| Remove HubSpot branding | ✓ | ✗ |
| Landing pages | ✓ | ✗ |
| Email scheduling | ✓ | ✗ |
| Simple automation | ✓ | ✗ |
| Unlimited automations | ✗ | ✓ |
| Unlimited landing pages | ✗ | ✓ |
| Advanced segmentation | ✗ | ✓ |
Which Should You Choose?
HubSpot Marketing Hub
AWeber
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓HubSpot Marketing Hub is best forteams that need email marketing with proven reliability and a clear pricing model. With a generous free tier and starting price of $20/mo
- ✓it suits individuals exploring the category as well as small businesses through enterprise.Specifically
- ✓Users who need seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue
- ✓Small business owners wanting reliable email marketing
- ✓Bloggers and podcasters needing automated newsletter delivery
- ✓Users who need exceptional deliverability rates built on decades of reputation
- ✓Teams with tighter budgets ($15/mo vs $20/mo)
HubSpot Marketing Hub vs AWeber: The Bottom Line
HubSpot Marketing Hub earns the edge at 8.5/10 vs 7.6/10 — here's what that means in practice.
## Our Verdict HubSpot Marketing Hub leads by a hair — 8.5/10 vs 7.6/10. At this margin, the specifics matter more than the overall score. ### Choose HubSpot Marketing Hub if: - Seamless CRM integration gives complete visibility from marketing touchpoint to closed revenue - Powerful marketing automation with visual workflow builder for complex lead nurturing sequences - Excellent inbound marketing tools including blog, SEO, and smart content personalization - You want the higher-rated option overall (8.5/10 vs 7.6/10) - Ease of use matters to you — HubSpot Marketing Hub scores 8/10 here ### Choose AWeber if: - Exceptional deliverability rates built on decades of reputation - 600+ email templates provide extensive design options - AI Smart Designer creates branded templates from your website automatically - You match the profile: small business owners wanting reliable email marketing - You're watching your budget — AWeber gets a 7.3/10 for value AWeber at 7.6/10 is still competitive and may be the better fit depending on your specific requirements and budget.