Reviewed by ProPicked Editorial TeamHow We Review
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Pricing Verified 2026
Email Marketing Pricing Comparison (2026)
Segmented email campaigns generate 760% more revenue than one-size-fits-all blasts. We verified pricing for 20 tools, breaking down what you actually pay — including hidden costs, usage limits, and the cheapest way to get started.
Why trust this list?
20 tools analyzed95 comparisons80+ data points checked
Our team evaluated 20 email marketing tools using official provider information, documented pricing, feature analysis, and user review signals. Scores reflect comparable signals across ease of use, features, value, and support. Pricing and features were last verified on June 17, 2026. We do not accept payment for rankings. Read our full methodology
Editor's note: All prices verified against vendor websites. For email marketing, pay close attention to pricing tiers based on subscriber count. We flag tools where pricing requires contacting sales separately.
Key Takeaways: Email Marketing Pricing
- ✓Mailerlite is the cheapest option starting at $9/mo.
- ✓Average starting price across 20 email marketing is $25/mo.
- ✓14 of 20 tools offer a free plan.
- ✓Prices verified as of June 2026.
Email marketing remains the highest-ROI digital marketing channel at $36 returned per $1 spent. But the gap between basic newsletter tools and full-featured marketing platforms has widened — choose based on whether you need simple broadcasts or sophisticated automation sequences.
Features to compare across price tiers:
Drag-and-drop editorAutomation workflowsSegmentationA/B testingAnalytics & reportingLanding pages
Pay close attention to pricing tiers based on subscriber count. A tool that's $20/mo at 1,000 subscribers might cost $200/mo at 10,000 — and switching providers means re-warming your sending domain.
20
Tools Compared
14
Free Plans
$25
Avg. Starting Price
8
Free Trials
Email Marketing Pricing Overview
Average: $25/mo across 20 tools
Showing top 15 of 20 tools
Free plan Below avg Above avg Avg: $25
Email Marketing Pricing Table
| Tool | Rating | Free Plan | Starting Price | Free Trial | Value Score | Details |
|---|---|---|---|---|---|---|
 Mailerlite MOST AFFORDABLE | 8.7 | Yes | $9/mo | 30 days | 9.2/10 | View Plans → |
9.1 | Yes | $15/mo | — | 8.6/10 | View Plans → | |
8.5 | Yes | $16/mo | — | 8.7/10 | View Plans → | |
8.2 | Yes | $19/mo | 30 days | 8.3/10 | View Plans → | |
8.8 | Yes | $20/mo | — | 8.3/10 | View Plans → | |
8.5 | Yes | $20/mo | — | 6.5/10 | View Plans → | |
8.5 | Yes | $20/mo | — | 8.8/10 | View Plans → | |
8.3 | Yes | $20/mo | — | 8.7/10 | View Plans → | |
8.6 | Yes | $25/mo | — | 8.8/10 | View Plans → | |
8.4 | Yes | $25/mo | 14 days | 8.5/10 | View Plans → | |
8.4 | Yes | $25/mo | — | 9/10 | View Plans → | |
8.2 | Yes | $31.5/mo | — | 8.6/10 | View Plans → | |
8.5 | Yes | $39/mo | 30 days | 8.8/10 | View Plans → | |
8.5 | Yes | $49/mo | — | 8.5/10 | View Plans → | |
8.4 | No | $0.008/mo | — | 8.3/10 | View Plans → | |
8.7 | No | $29/mo | 14 days | 8.5/10 | View Plans → | |
8.3 | No | $30/mo | 14 days | 8.4/10 | View Plans → | |
8.3 | No | $38/mo | 30 days | 8.8/10 | View Plans → | |
8.7 | No | $39/mo | — | 8.4/10 | View Plans → | |
8.4 | No | $39/mo | 14 days | 8.6/10 | View Plans → |
* Prices shown are for the cheapest paid plan (monthly billing). Annual billing typically saves 15-25%.
Email Marketing Price Tier Breakdown
Budget-Friendly
Under $20/mo
- Mailerlite$9/mo
- Postmark$15/mo
- Omnisend$16/mo
- GetResponse$19/mo
- Klaviyo$20/mo
- +4 more
Premium / Enterprise
$75+/mo or Custom
No tools in this tier
Best Value Email Marketing
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Email Marketing Pricing FAQ
How much does email marketing cost in 2026?
Segmented email campaigns generate 760% more revenue than one-size-fits-all blasts. Email Marketing pricing ranges from free to enterprise plans. 14 out of 20 tools offer free plans. Paid plans start from $9/mo (Mailerlite). The average starting price is $25/mo.
Which email marketing offers the best value for money?
Based on provider data and review signals, Mailerlite offers the best value with a 9.2/10 value rating. It also offers a free plan to get started. When evaluating value, we especially consider email builder quality and template library.
Are there free email marketing options?
Yes, 14 out of 20 email marketing offer genuine free plans (not just trials). Postmark, Klaviyo, Mailerlite all have free tiers.
Do email marketing offer annual discounts?
Most email marketing offer 15-25% discounts when you pay annually instead of monthly. Some tools like Postmark and Klaviyo offer significant savings on annual plans. Always check for annual billing options to reduce costs.
What's the cheapest email marketing worth buying?
The most affordable paid email marketing is Mailerlite at $9/mo with a 8.7/10 editorial score. If budget is your top priority, consider starting with a free plan from Postmark.
What features should I expect at each price tier for email marketing?
Key features to look for across price tiers include: Drag-and-drop editor, Automation workflows, Segmentation, A/B testing, Analytics & reporting, Landing pages. Budget plans typically cover basic drag-and-drop editor, while mid-range and premium plans add automation workflows and segmentation. Pay close attention to pricing tiers based on subscriber count. A tool that's $20/mo at 1,000 subscribers might cost $200/mo at 10,000 — and switching providers means re-warming your sending domain.
What pricing mistakes should I avoid with email marketing?
Common pricing pitfalls: Choosing the cheapest option without checking deliverability rates. Not considering automation needs beyond basic newsletters. Ignoring the cost of growth — many tools get expensive fast at 10K+ subscribers. Always factor in the total cost of ownership, including add-ons, overage fees, and the cost of switching if a tool doesn't work out.