Plausible Analytics

Plausible Analytics is a lightweight, open-source web analytics tool designed as a privacy-respecting alternative to Google Analytics. The entire analytics script weighs under 1 KB, making it over 45 times smaller than the Google Analytics tag, which measurably improves page load performance. Plausible tracks essential website metrics including pageviews, unique visitors, bounce rate, visit duration, referral sources, and top pages without using cookies or collecting personal data, making it fully compliant with GDPR, CCPA, and PECR without requiring cookie consent banners. The dashboard presents all key metrics on a single page with a clean, intuitive design that anyone can understand without analytics training. Despite its simplicity, Plausible provides meaningful insights including UTM campaign tracking, goal and event tracking, custom properties, revenue attribution, and funnel analysis. The tool integrates with Google Search Console to show search query data and supports custom events through a simple JavaScript API. Plausible can be self-hosted as an open-source project or used as a managed cloud service with EU-based hosting. The platform supports team access with unlimited team members, multiple site management from a single dashboard, and email and Slack reporting. For businesses that need analytics without the complexity, privacy concerns, and consent requirements of Google Analytics, Plausible offers a refreshing alternative that provides the metrics that actually matter.