Analytics tool costs by traffic volume: free vs paid tiers, event pricing, and total cost analysis across 12+ platforms.
Published March 2026 · Based on 32 Marketing Analytics tools in the ProPicked database · Updated on every page load
Summary statistics for marketing analytics pricing across 32 tools.
How marketing analytics tools are distributed across price tiers.
Out of 32 marketing analytics tools, 0 offer a free tier.
15 out of 32 tools offer a free trial period.
The highest-rated tools based on editorial scores in the ProPicked database.
This benchmark report is based on data from 32 published marketing analytics tools in the ProPicked database as of 2026. Starting prices reflect the lowest available paid plan (monthly billing) as listed on each tool’s official pricing page. Free plan availability is determined by whether the vendor advertises a $0 tier.
Ratings are aggregated from editorial scores and user feedback collected by ProPicked. This page is server-rendered from the live database on each visit — numbers reflect the current state of the market.
| Mixpanel |
| 8.7/10 |
| $28/mo |
| 5 | FullStory | 8.7/10 | $0/mo |
| 6 | Plausible Analytics | 8.7/10 | $9/mo |
| 7 | Google Analytics | 8.5/10 | $0/mo |
| 8 | Matomo | 8.5/10 | $19/mo |
| 9 | Heap | 8.5/10 | $0/mo |
| 10 | mParticle | 8.5/10 | $0/mo |