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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: ActiveCampaign starts at $29/mo; GetResponse offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked March 2026.
ActiveCampaign vs GetResponse: Honest Comparison (2026)
ActiveCampaign
The email marketing and automation platform built for customer experience
GetResponse
All-in-one marketing platform with email, automation, webinars, and landing pages
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Quick Verdict:
ActiveCampaign wins with 8.7/10 vs 8.2/10. Choose ActiveCampaign for ease of use. Choose GetResponse for its unique strengths.
ActiveCampaign wins this comparison with a score of 8.7/10 vs 8.2/10. GetResponse offers a free plan. ActiveCampaign stands out for clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives., while GetResponse excels at clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.. However, GetResponse leads in our detailed feature analysis (8.9 vs 8.2).
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Overall Rating | 8.7/10 | 8.2/10 |
| Ease of Use | 8.0/10 | 7.8/10 |
| Features | 9.2/10 | 8.3/10 |
| Value for Money | 8.5/10 | 8.3/10 |
| Customer Support | 8.3/10 | 8.1/10 |
| Free Plan | No | Yes ✓ |
| Starting Price | $29/mo | $19/mo |
| Feature Score | 8.2/10 | 8.9/10 |
| Top Strength | Clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives. | Clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives. |
| Biggest Weakness | Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing. | Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing. |
| Best For | Is ActiveCampaign free?No permanent free plan is listed in the current provider data. | Is GetResponse free?Provider data indicates a free plan is available. |
| Winner | ActiveCampaign (8.7/10) | |
What is ActiveCampaign?
The email marketing and automation platform built for customer experienceActiveCampaign is a Marketing tool for teams evaluating email marketing software in 2026. The email marketing and automation platform built for customer experience ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities. The current rating is 8.7/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what ActiveCampaign offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
- +Clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 14-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- •Is ActiveCampaign free?No permanent free plan is listed in the current provider data.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score ActiveCampaign?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
What is GetResponse?
All-in-one marketing platform with email, automation, webinars, and landing pagesGetResponse is a Marketing tool for teams evaluating email marketing software in 2026. All-in-one marketing platform with email, automation, webinars, and landing pages ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities. The current rating is 8.2/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what GetResponse offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
- +Clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. A 30-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- •Is GetResponse free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score GetResponse?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
ActiveCampaign vs GetResponse: Key Differences
ActiveCampaign vs GetResponse: Quick Verdict
It's close, but ActiveCampaign nudges ahead with 8.7/10 vs 8.2/10. The real deciding factor is what you plan to use it for.
Choose ActiveCampaign if:
- Excellent email deliverability rates consistently ranking among the highest in the industry
- Built-in CRM with sales automation eliminates the need for a separate sales tool
- You want the higher-rated option overall (8.7/10 vs 8.2/10)
- Ease of use matters to you — ActiveCampaign scores 8/10 here
- You're watching your budget — ActiveCampaign gets a 8.5/10 for value
Choose GetResponse if:
- Unique built-in webinar hosting not found in other email platforms
- 200+ email templates and landing page designs included
- Visual automation builder handles complex multi-channel workflows
- You match the profile: small businesses wanting an all-in-one marketing platform
- You want to start for free before committing any money
Decision Summary
Who wins in each scenario? A quick look at how ActiveCampaign and GetResponse compare across different buyer needs.
Scores 8.7/10 vs 8.2/10
Scores 8.5/10 on value vs 8.3/10
Ease of use: 8.0/10 vs 7.8/10
Features + support avg: 8.8/10 vs 8.2/10
Free plan available + 8.3/10 value
Free plan available vs $29/mo
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose ActiveCampaign If
- →You want the higher-rated overall solution (ActiveCampaign: 8.7 vs GetResponse: 8.2)
- →You need the most comprehensive feature set (ActiveCampaign: 9.2/10)
Choose GetResponse If
- →You need a free plan to get started — GetResponse offers one, ActiveCampaign does not
- →Budget is your priority — GetResponse starts at $19/mo vs $29/mo
Choose ActiveCampaign if you need...
- ✓Clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 14-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- !Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- !Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare ActiveCampaign against at least two alternatives.
Choose GetResponse if you need...
- ✓Clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. A 30-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- ✓A free plan to get started
- ✓Lower starting price ($19/mo vs $29/mo)
- !Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- !Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare GetResponse against at least two alternatives.
Our Take: ActiveCampaign vs GetResponse
ActiveCampaign edges ahead with a 8.7/10 vs 8.2/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: ActiveCampaign's biggest strengths are clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives. and provider-checked pricing context:No permanent free plan is listed in the current provider data. A 14-day trial is listed for evaluation before purchase.. GetResponse, on the other hand, shines with clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives. and provider-checked pricing context:Provider data indicates a free plan is available. A 30-day trial is listed for evaluation before purchase.. These reflect fundamentally different product priorities.
GetResponse has a free plan, giving it a lower barrier to entry. If you're not sure yet, start there.
ActiveCampaign vs GetResponse Score Comparison
| Category | ActiveCampaign | GetResponse |
|---|---|---|
🏆Overall Score | 8.7▲ | 8.2 |
💫Ease of Use | 8.0▲ | 7.8 |
⚙Features | 9.2▲ | 8.3 |
💰Value for Money | 8.5▲ | 8.3 |
💬Customer Support | 8.3▲ | 8.1 |
Why These Scores? Our Reasoning
- +Clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 14-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- -Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- -Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare ActiveCampaign against at least two alternatives.
- +Clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:Provider data indicates a free plan is available. A 30-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- -Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- -Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare GetResponse against at least two alternatives.
ActiveCampaign vs GetResponse Pros & Cons
+Strengths
- ✓Clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 14-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
-Weaknesses
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare ActiveCampaign against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
+Strengths
- ✓Clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:Provider data indicates a free plan is available. A 30-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
-Weaknesses
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare GetResponse against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
Who Should Use ActiveCampaign vs GetResponse?
ActiveCampaign is ideal for
- •Is ActiveCampaign free?No permanent free plan is listed in the current provider data.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score ActiveCampaign?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- •Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
- •Check whether the features you need are included in the entry plan or require an upgrade.
GetResponse is ideal for
- •Is GetResponse free?Provider data indicates a free plan is available.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score GetResponse?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- •Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
- •Check whether the features you need are included in the entry plan or require an upgrade.
When NOT to Choose ActiveCampaign or GetResponse
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip ActiveCampaign if...
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare ActiveCampaign against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
- ✗You need a free plan — GetResponse has one, ActiveCampaign doesn't
Skip GetResponse if...
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare GetResponse against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
ActiveCampaign vs GetResponse Decision Framework
Choose based on what matters most to you
ActiveCampaign vs GetResponse Pricing
| Pricing Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Free Plan | ✗ No | ✓ Yes |
| Starting Price | $29/mo | $19/mo |
| Free Trial | 14 days | 30 days |
| Number of Plans | 4 | 4 |
| Value Rating | 8.5/10 | 8.3/10 |
ActiveCampaign Plans
- ✓1 user
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓3 users
- ✓CRM & sales automation
- ✓Landing pages
- ✓Lead scoring
- ✓5 users
- ✓Predictive sending
- ✓Split automations
- ✓Attribution reporting
- ✓10 users
- ✓Custom reporting
- ✓Dedicated account rep
- ✓Uptime SLA
GetResponse Plans
- ✓Up to 500 contacts
- ✓2,500 emails/month
- ✓Website builder
- ✓Unlimited emails
- ✓Autoresponders
- ✓Landing pages
- ✓Advanced automations
- ✓Webinars
- ✓Push notifications
- ✓Content monetization
- ✓Online courses
- ✓5 user access
What You Get: Plan Feature Comparison
Comparing ActiveCampaign's Starter ($29/mo) vs GetResponse's Starter ($19/mo)
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| 1 user | ✓ | ✗ |
| Email marketing | ✓ | ✗ |
| Marketing automation | ✓ | ✗ |
| Inline forms | ✓ | ✗ |
| Unlimited emails | ✗ | ✓ |
| Autoresponders | ✗ | ✓ |
| Landing pages | ✗ | ✓ |
Which Should You Choose?
ActiveCampaign
GetResponse
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Is ActiveCampaign free?No permanent free plan is listed in the current provider data.
- ✓What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓Users who need clear category fit:ActiveCampaign is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Is GetResponse free?Provider data indicates a free plan is available.
- ✓What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓Users who need clear category fit:GetResponse is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Users who want a free plan to start with
ActiveCampaign vs GetResponse: The Bottom Line
ActiveCampaign takes this matchup, though GetResponse remains a viable alternative.
## Our Verdict It's close, but ActiveCampaign nudges ahead with 8.7/10 vs 8.2/10. The real deciding factor is what you plan to use it for. ### Choose ActiveCampaign if: - Excellent email deliverability rates consistently ranking among the highest in the industry - Built-in CRM with sales automation eliminates the need for a separate sales tool - You want the higher-rated option overall (8.7/10 vs 8.2/10) - Ease of use matters to you — ActiveCampaign scores 8/10 here - You're watching your budget — ActiveCampaign gets a 8.5/10 for value ### Choose GetResponse if: - Unique built-in webinar hosting not found in other email platforms - 200+ email templates and landing page designs included - Visual automation builder handles complex multi-channel workflows - You match the profile: small businesses wanting an all-in-one marketing platform - You want to start for free before committing any money GetResponse at 8.2/10 is still competitive and may be the better fit depending on your specific requirements and budget.