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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Semrush offers a free plan; Moz offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
Semrush vs Moz: Honest Comparison (2026)
Semrush
Online visibility management and content marketing platform
Moz
SEO software and data to increase search traffic and rankings
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Quick Verdict:
Semrush wins with 8.8/10 vs 8.2/10. Choose Semrush for more features. Choose Moz for better value for money.
Semrush wins this comparison with a score of 8.8/10 vs 8.2/10. Both offer free plans. Semrush stands out for all-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis, while Moz excels at industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation. This is confirmed by our feature analysis where Semrush also scores higher (9.3/10).
| Feature | Semrush | Moz |
|---|---|---|
| Overall Rating | 8.8/10 | 8.2/10 |
| Ease of Use | 8.0/10 | 8.5/10 |
| Features | 9.2/10 | 8.0/10 |
| Value for Money | 7.0/10 | 7.5/10 |
| Customer Support | 8.0/10 | 8.0/10 |
| Free Plan | Yes ✓ | Yes ✓ |
| Starting Price | $139.95/mo | $49/mo |
| Feature Score | 9.3/10 | 9.1/10 |
| Top Strength | All-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis | Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation |
| Biggest Weakness | Expensive starting at 139 USD per month, making it a significant investment for small businesses | Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data |
| Best For | Digital marketing agencies managing SEO, PPC, and content for multiple clients | - |
| Winner | Semrush (8.8/10) | |
What is Semrush?
Online visibility management and content marketing platformCovers SEO, PPC, content marketing, social media, and competitive research with 26 billion keywords across 142 countries. Its Domain Overview instantly benchmarks any competitor's traffic, top pages, and ad spend in one dashboard. Rated 8.8/10 across 4,100+ reviews. With a free plan available. And paid plans starting at $139/mo.
- +All-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis
- +Largest keyword database with over 26 billion keywords across 130+ countries
- +Powerful competitive intelligence showing any domain's traffic, keywords, and ad strategy
- •Digital marketing agencies managing SEO, PPC, and content for multiple clients
- •In-house SEO teams needing a comprehensive toolkit for organic and paid search strategies
- •Content marketers wanting topic research, competitive content analysis, and writing optimization
What is Moz?
SEO software and data to increase search traffic and rankingsMoz is a well-established SEO software company offering tools for keyword research, link building, site audits, and rank tracking. Known for creating the Domain Authority (DA) metric, Moz provides both a comprehensive Pro toolset and a free browser extension (MozBar). Its beginner-friendly interface and extensive learning resources make it popular among SEO newcomers and professionals alike.
- +Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- +Beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- +Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
Semrush vs Moz: Key Differences
Semrush vs Moz: Quick Verdict
It's close, but Semrush nudges ahead with 8.8/10 vs 8.2/10. The real deciding factor is what you plan to use it for.
Choose Semrush if:
- You want the higher-rated option overall (8.8/10 vs 8.2/10)
- Semrush's approach to "online visibility management and content marketing platform" fits your workflow
Choose Moz if:
- Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
- Ease of use matters to you — Moz scores 8.5/10 here
- You're watching your budget — Moz gets a 7.5/10 for value
- Budget is key — Moz starts at $49/mo vs $139.95/mo
Decision Summary
Who wins in each scenario? A quick look at how Semrush and Moz compare across different buyer needs.
Scores 8.8/10 vs 8.2/10
Scores 7.5/10 on value vs 7.0/10
Ease of use: 8.5/10 vs 8.0/10
Features + support avg: 8.6/10 vs 8.0/10
Free plan available + 7.5/10 value
Both offer free plans
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose Semrush If
- →You want the higher-rated overall solution (Semrush: 8.8 vs Moz: 8.2)
- →You need the most comprehensive feature set (Semrush: 9.2/10)
Choose Moz If
- →Budget is your priority — Moz starts at $49/mo vs $139.95/mo
- →Ease of use matters most — Moz scores 8.5/10 vs 8.0/10
- →Value for money is a key factor — Moz delivers stronger ROI
Choose Semrush if you need...
- ✓All-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis
- ✓Largest keyword database with over 26 billion keywords across 130+ countries
- ✓Powerful competitive intelligence showing any domain's traffic, keywords, and ad strategy
- !Expensive starting at 139 USD per month, making it a significant investment for small businesses
- !Daily query limits even on paid plans can be restrictive for agencies with many clients
Choose Moz if you need...
- ✓Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- ✓Beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- ✓Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
- ✓Lower starting price ($49/mo vs $139.95/mo)
- !Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- !Crawl limits on lower plans may be insufficient for larger websites with many pages
Our Take: Semrush vs Moz
Semrush edges ahead with a 8.8/10 vs 8.2/10. The gap is noticeable but not dramatic — both are legitimate options depending on what you prioritize.
Where they differ: Semrush's biggest strengths are all-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis and largest keyword database with over 26 billion keywords across 130+ countries. Moz, on the other hand, shines with industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation and beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series. These reflect fundamentally different product priorities.
Both offer free plans, so you can test each one with zero risk before committing. We recommend trying both for a week with real data.
Semrush vs Moz Score Comparison
| Category | Semrush | Moz |
|---|---|---|
🏆Overall Score | 8.8▲ | 8.2 |
💫Ease of Use | 8.0 | ▲8.5 |
⚙Features | 9.2▲ | 8.0 |
💰Value for Money | 7.0 | ▲7.5 |
💬Customer Support | 8.0 | 8.0 |
Why These Scores? Our Reasoning
- +All-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis
- +Largest keyword database with over 26 billion keywords across 130+ countries
- +Powerful competitive intelligence showing any domain's traffic, keywords, and ad strategy
- -Expensive starting at 139 USD per month, making it a significant investment for small businesses
- -Daily query limits even on paid plans can be restrictive for agencies with many clients
- +Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- +Beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- +Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
- -Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- -Crawl limits on lower plans may be insufficient for larger websites with many pages
Semrush vs Moz Pros & Cons
+Strengths
- ✓All-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis
- ✓Largest keyword database with over 26 billion keywords across 130+ countries
- ✓Powerful competitive intelligence showing any domain's traffic, keywords, and ad strategy
- ✓Content marketing toolkit with topic research, SEO writing assistant, and content audit
- ✓Advertising research tools reveal competitors' PPC strategies, ad copies, and budgets
- ✓Regular feature updates and continuously expanding database coverage
-Weaknesses
- ✗Expensive starting at 139 USD per month, making it a significant investment for small businesses
- ✗Daily query limits even on paid plans can be restrictive for agencies with many clients
- ✗Interface can feel overwhelming for beginners due to the sheer number of tools and reports
- ✗Backlink database, while large, can lag behind Ahrefs in freshness and accuracy
- ✗Some tools produce duplicate or overlapping data across different reports
+Strengths
- ✓Industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- ✓Beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- ✓Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities
-Weaknesses
- ✗Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- ✗Crawl limits on lower plans may be insufficient for larger websites with many pages
- ✗Feature set is narrower than all-in-one competitors — focuses primarily on SEO without PPC or social tools
Who Should Use Semrush vs Moz?
Semrush is ideal for
- •Digital marketing agencies managing SEO, PPC, and content for multiple clients
- •In-house SEO teams needing a comprehensive toolkit for organic and paid search strategies
- •Content marketers wanting topic research, competitive content analysis, and writing optimization
- •PPC specialists analyzing competitor ad campaigns, keywords, and budget allocation
- •Enterprise businesses tracking thousands of keywords across multiple domains and regions
When NOT to Choose Semrush or Moz
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip Semrush if...
- ✗Expensive starting at 139 USD per month, making it a significant investment for small businesses
- ✗Daily query limits even on paid plans can be restrictive for agencies with many clients
- ✗Interface can feel overwhelming for beginners due to the sheer number of tools and reports
- ✗Backlink database, while large, can lag behind Ahrefs in freshness and accuracy
- ✗Some tools produce duplicate or overlapping data across different reports
Skip Moz if...
- ✗Smaller backlink database compared to Ahrefs and Semrush, which can miss some link data
- ✗Crawl limits on lower plans may be insufficient for larger websites with many pages
- ✗Feature set is narrower than all-in-one competitors — focuses primarily on SEO without PPC or social tools
Semrush vs Moz Decision Framework
Choose based on what matters most to you
Semrush vs Moz Pricing
| Pricing Feature | Semrush | Moz |
|---|---|---|
| Free Plan | ✓ Yes | ✓ Yes |
| Starting Price | $139.95/mo | $49/mo |
| Free Trial | 7 days | 30 days |
| Number of Plans | 4 | 5 |
| Value Rating | 7.0/10 | 7.5/10 |
Semrush Plans
- ✓10 queries/day
- ✓1 project
- ✓10 tracked keywords
- ✓5 projects
- ✓500 tracked keywords
- ✓10K results/report
- ✓15 projects
- ✓1500 tracked keywords
- ✓Content Marketing Platform
- ✓40 projects
- ✓5000 tracked keywords
- ✓API access
Moz Plans
- ✓MozBar browser extension
- ✓10 keyword queries/month
- ✓Domain analysis (limited)
- ✓Link Explorer (limited)
- ✓1 campaign
- ✓50 keyword rankings
- ✓Site crawl (5,000 pages)
- ✓50 keyword queries/month
- +1 more
- ✓3 campaigns
- ✓300 keyword rankings
- ✓Site crawl (100K pages)
- ✓5,000 keyword queries/month
- +1 more
- ✓10 campaigns
- ✓1,500 keyword rankings
- ✓Site crawl (500K pages)
- ✓15,000 keyword queries/month
- +1 more
- ✓25 campaigns
- ✓3,000 keyword rankings
- ✓Site crawl (1.25M pages)
- ✓30,000 keyword queries/month
- +1 more
What You Get: Plan Feature Comparison
Comparing Semrush's Guru ($249.95/mo) vs Moz's Standard ($99/mo)
| Feature | Semrush | Moz |
|---|---|---|
| 15 projects | ✓ | ✗ |
| 1500 tracked keywords | ✓ | ✗ |
| Content Marketing Platform | ✓ | ✗ |
| 3 campaigns | ✗ | ✓ |
| 300 keyword rankings | ✗ | ✓ |
| Site crawl (100K pages) | ✗ | ✓ |
| 5,000 keyword queries/month | ✗ | ✓ |
| Competitive research | ✗ | ✓ |
Which Should You Choose?
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Digital marketing agencies managing SEO, PPC, and content for multiple clients
- ✓In-house SEO teams needing a comprehensive toolkit for organic and paid search strategies
- ✓Users who need all-in-one SEO toolkit covering keyword research, site audit, rank tracking, and competitive analysis
- ✓Users who need industry-standard Domain Authority metric trusted by SEO professionals worldwide for link evaluation
- ✓Users who need beginner-friendly interface with excellent learning resources, blog, and Whiteboard Friday video series
- ✓Teams with tighter budgets ($49/mo vs $139.95/mo)
Semrush vs Moz: The Bottom Line
Semrush takes this matchup, though Moz remains a viable alternative.
## Our Verdict It's close, but Semrush nudges ahead with 8.8/10 vs 8.2/10. The real deciding factor is what you plan to use it for. ### Choose Semrush if: - You want the higher-rated option overall (8.8/10 vs 8.2/10) - Semrush's approach to "online visibility management and content marketing platform" fits your workflow ### Choose Moz if: - Accurate keyword difficulty scores and SERP analysis that help prioritize SEO opportunities - Ease of use matters to you — Moz scores 8.5/10 here - You're watching your budget — Moz gets a 7.5/10 for value - Budget is key — Moz starts at $49/mo vs $139.95/mo Moz at 8.2/10 is still competitive and may be the better fit depending on your specific requirements and budget.