Compare All Marketing Analytics (2026)
Side-by-side comparison of 32 marketing analytics — ranked by editorial scores, with pricing, free plans, and feature scores.
📋 Key Takeaways
| # | Tool | Rating | Starting Price | Free Plan | Free Trial | Key Features | Feature Score |
|---|---|---|---|---|---|---|---|
| 1 | Segment 🏆 Top Rated | 9.0 | $120/mo | ✓ | 14d | 10 | 5.0 |
| 2 | 8.9 | $49/mo | ✓ | − | 14 | 7.0 | |
| 3 | 8.8 | Free | ✓ | − | 20 | 9.6 | |
| 4 | 8.7 | $28/mo | ✓ | − | 14 | 7.0 | |
| 5 | 8.7 | Free | ✓ | 14d | 12 | 6.0 | |
| 6 | 8.7 | $9/mo | ✓ | − | 9 | N/A | |
| 7 | Google Analytics 💎 Best Value | 8.5 | Free | ✓ | − | 15 | 7.4 |
| 8 | 8.5 | $19/mo | ✓ | 21d | 19 | 9.0 | |
| 9 | 8.5 | Free | ✓ | 14d | 13 | 6.5 | |
| 10 | 8.5 | Free | ✓ | − | 13 | 6.5 | |
| 11 | 8.5 | $15/mo | ✓ | − | 8 | N/A | |
| 12 | 8.4 | $32/mo | ✓ | 15d | 10 | 4.9 | |
| 13 | 8.4 | $129/mo | ✓ | − | 12 | 5.9 | |
| 14 | 8.4 | $99/mo | ✓ | 14d | 13 | 6.5 | |
| 15 | 8.4 | Free | ✓ | 30d | 9 | 4.7 | |
| 16 | 8.4 | Free | ✓ | − | 13 | 6.5 | |
| 17 | 8.3 | $9/mo | ✓ | 30d | 11 | 5.0 | |
| 18 | 8.3 | $100/mo | ✓ | 14d | 9 | 4.5 | |
| 19 | 8.3 | $173/mo | ✓ | 30d | 12 | 5.9 | |
| 20 | 8.3 | Free | ✓ | − | 9 | 4.3 | |
| 21 | 8.3 | $9/mo | − | 14d | 10 | 4.5 | |
| 22 | 8.3 | Free | ✓ | − | 14 | 6.7 | |
| 23 | 8.3 | $99/mo | − | 14d | 3 | 1.7 | |
| 24 | 8.2 | $175/mo | ✓ | − | 5 | 2.7 | |
| 25 | 8.2 | $31/mo | ✓ | 14d | 11 | 5.4 | |
| 26 | 8.2 | $32/mo | − | 14d | 11 | 5.4 | |
| 27 | 8.1 | Free | ✓ | − | 13 | 6.5 | |
| 28 | 8.0 | $29/mo | − | 30d | 10 | 4.9 | |
| 29 | 8.0 | $5/mo | ✓ | − | 10 | 4.5 | |
| 30 | 7.8 | $5/mo | ✓ | − | 10 | 4.6 | |
| 31 | 7.5 | $5/mo | ✓ | − | 9 | 4.1 | |
| 32 | 7.3 | $5/mo | ✓ | − | 6 | 2.8 |
How We Compared These Marketing Analytics
This table compares 32 marketing analytics across key dimensions including editorial scores, pricing, free plan availability, trial periods, and feature completeness. Tools are ranked by our editorial team's overall rating, which factors in ease of use, feature depth, value for money, and customer support quality. Feature scores are calculated using our weighted scoring engine that evaluates each tool against marketing analytics-specific criteria. All pricing data is verified monthly.