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Pricing, plan names, free plan availability, and trial details are checked against official provider pages before being used in ProPicked scores. Vendor relationships do not change rankings, scores, or recommendations.
Provider Pricing Facts
Provider pricing facts: Constant Contact starts at $12/mo; Mailchimp offers a free plan.
Source and Freshness Note
Source and freshness note: pricing, free-plan, and feature signals are compared from public provider data and updated comparison records. Last checked May 2026.
Constant Contact vs Mailchimp: Honest Comparison (2026)
Constant Contact
Email marketing and digital tools for small businesses
Mailchimp
All-in-one marketing platform for growing businesses
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Quick Verdict:
Mailchimp wins with 7.8/10 vs 7.7/10. Choose Constant Contact for overall value. Choose Mailchimp for more features.
Mailchimp wins this comparison with a score of 7.8/10 vs 7.7/10. Mailchimp offers a free plan. Constant Contact stands out for clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives., while Mailchimp excels at excellent drag-and-drop email builder with real-time desktop and mobile preview. This is confirmed by our feature analysis where Mailchimp also scores higher (8.9/10).
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Overall Rating | 7.7/10 | 7.8/10 |
| Ease of Use | 8.5/10 | 8.5/10 |
| Features | 7.3/10 | 7.8/10 |
| Value for Money | 7.2/10 | 7.0/10 |
| Customer Support | 8.0/10 | 7.0/10 |
| Free Plan | No | Yes ✓ |
| Starting Price | $12/mo | $13/mo |
| Feature Score | 7.7/10 | 8.9/10 |
| Top Strength | Clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives. | Excellent drag-and-drop email builder with real-time desktop and mobile preview |
| Biggest Weakness | Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing. | Free plan severely limited to just 250 contacts and 500 emails per month |
| Best For | Is Constant Contact free?No permanent free plan is listed in the current provider data. | Small businesses and startups launching their first email marketing campaigns |
| Winner | Mailchimp (7.8/10) | |
Tool A Strengths
- Exceptional customer support
- Easy-to-use email editor
- Built-in event management
- High deliverability rates
- Social media posting included
Tool A Weaknesses
- Less advanced automation
- Basic reporting and analytics
- No free plan available
- Fewer integration options
Tool B Strengths
- Advanced marketing automation
- Comprehensive analytics and reporting
- Free plan available
- Customer journey builder
- Better landing page tools
Tool B Weaknesses
- Support quality declining
- Free plan increasingly limited
- Can be complex for beginners
- Pricing has increased
What is Constant Contact?
Email marketing and digital tools for small businessesConstant Contact is a Marketing tool for teams evaluating email marketing software in 2026. Email marketing and digital tools for small businesses ProPicked's review is based on provider-published pricing, plan limits, feature availability, and customer review signals rather than sponsorship placement. Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities. The current rating is 7.7/10, with value, feature coverage, ease of use, and support considered separately so buyers can compare it against alternatives in the same category. Use this page to verify what Constant Contact offers, where it is strongest, what trade-offs to check, and which competing tools may fit better before committing.
- +Clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 60-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- •Is Constant Contact free?No permanent free plan is listed in the current provider data.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Constant Contact?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
What is Mailchimp?
All-in-one marketing platform for growing businessesMailchimp is the SMB email marketing leader (Intuit-owned) used by 13M+ businesses worldwide. Drag-and-drop email builder, marketing automation, landing pages, surveys, transactional email, and SMS in one platform. Pricing: Free (500 contacts), Essentials $13/mo, Standard $20/mo, Premium $350/mo. Strong template library, brand-recognized, but climbs in cost vs ESPs like Brevo at scale. Owned by Intuit since 2021.
- +Excellent drag-and-drop email builder with real-time desktop and mobile preview
- +500+ integrations with popular ecommerce, CRM, and analytics platforms
- +AI-powered send-time optimization and predictive segmentation for better engagement
- •Small businesses and startups launching their first email marketing campaigns
- •Ecommerce stores needing integrated product recommendations and abandoned cart emails
- •Marketing teams wanting multi-channel campaigns across email, SMS, and social ads
Constant Contact vs Mailchimp: Key Differences
Constant Contact vs Mailchimp: Quick Verdict
Decision Summary
Who wins in each scenario? A quick look at how Constant Contact and Mailchimp compare across different buyer needs.
Both score 7.7/10 overall
Scores 7.2/10 on value vs 7.0/10
Both score 8.5/10 for ease of use
Features + support avg: 7.7/10 vs 7.4/10
Free plan available + 7.0/10 value
Free plan available vs $12/mo
Which One Should You Choose?
Based on features, pricing, and ratings — here's when each tool is the better pick.
Choose Constant Contact If
- →You want to test before committing — Constant Contact offers a 60-day free trial
- →You need enterprise-grade customer support (Constant Contact: 8.0/10)
Choose Mailchimp If
- →You need a free plan to get started — Mailchimp offers one, Constant Contact does not
- →You need the most comprehensive feature set (Mailchimp: 7.8/10)
Choose Constant Contact if you need...
- ✓Clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 60-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- ✓Lower starting price ($12/mo vs $13/mo)
- !Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- !Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Constant Contact against at least two alternatives.
Choose Mailchimp if you need...
- ✓Excellent drag-and-drop email builder with real-time desktop and mobile preview
- ✓500+ integrations with popular ecommerce, CRM, and analytics platforms
- ✓AI-powered send-time optimization and predictive segmentation for better engagement
- ✓A free plan to get started
- !Free plan severely limited to just 250 contacts and 500 emails per month
- !Charges for unsubscribed and inactive contacts, inflating costs unnecessarily
Our Take: Constant Contact vs Mailchimp
This is one of the closer matchups we've reviewed. Constant Contact (7.7/10) and Mailchimp (7.8/10) are separated by just 0.1 points — practically a statistical tie. Your decision should come down to workflow fit, not scores.
Where they differ: Constant Contact's biggest strengths are clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives. and provider-checked pricing context:No permanent free plan is listed in the current provider data. A 60-day trial is listed for evaluation before purchase.. Mailchimp, on the other hand, shines with excellent drag-and-drop email builder with real-time desktop and mobile preview and 500+ integrations with popular ecommerce, CRM, and analytics platforms. These reflect fundamentally different product priorities.
Mailchimp has a free plan, giving it a lower barrier to entry. If you're not sure yet, start there.
Constant Contact vs Mailchimp Score Comparison
| Category | Constant Contact | Mailchimp |
|---|---|---|
🏆Overall Score | 7.7 | ▲7.8 |
💫Ease of Use | 8.5 | 8.5 |
⚙Features | 7.3 | ▲7.8 |
💰Value for Money | 7.2▲ | 7.0 |
💬Customer Support | 8.0▲ | 7.0 |
Why These Scores? Our Reasoning
- +Clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- +Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 60-day trial is listed for evaluation before purchase.
- +Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
- -Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- -Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Constant Contact against at least two alternatives.
- +Excellent drag-and-drop email builder with real-time desktop and mobile preview
- +500+ integrations with popular ecommerce, CRM, and analytics platforms
- +AI-powered send-time optimization and predictive segmentation for better engagement
- -Free plan severely limited to just 250 contacts and 500 emails per month
- -Charges for unsubscribed and inactive contacts, inflating costs unnecessarily
Constant Contact vs Mailchimp Pros & Cons
+Strengths
- ✓Clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Provider-checked pricing context:No permanent free plan is listed in the current provider data. A 60-day trial is listed for evaluation before purchase.
- ✓Feature coverage is documented:Provider data highlights email Builder, templates, automation, segmentation, ab Testing as tracked capabilities.
-Weaknesses
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Constant Contact against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
+Strengths
- ✓Excellent drag-and-drop email builder with real-time desktop and mobile preview
- ✓500+ integrations with popular ecommerce, CRM, and analytics platforms
- ✓AI-powered send-time optimization and predictive segmentation for better engagement
- ✓Multi-channel marketing support including email, SMS, social ads, and landing pages
- ✓Beginner-friendly interface with guided setup, tooltips, and comprehensive tutorials
- ✓Advanced audience segmentation with behavioral and predictive targeting capabilities
-Weaknesses
- ✗Free plan severely limited to just 250 contacts and 500 emails per month
- ✗Charges for unsubscribed and inactive contacts, inflating costs unnecessarily
- ✗Duplicate contacts across audiences count separately for billing purposes
- ✗Automation features are basic on lower tiers, requiring expensive upgrades for workflows
- ✗Limited design flexibility and template customization options compared to competitors
Who Should Use Constant Contact vs Mailchimp?
Constant Contact is ideal for
- •Is Constant Contact free?No permanent free plan is listed in the current provider data.
- •What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- •How does ProPicked score Constant Contact?Ratings combine provider data, pricing checks, feature coverage, and public review signals across four dimensions.
- •Match the provider's published plan limits against your expected seats, projects, contacts, storage, or usage volume.
- •Check whether the features you need are included in the entry plan or require an upgrade.
Mailchimp is ideal for
- •Small businesses and startups launching their first email marketing campaigns
- •Ecommerce stores needing integrated product recommendations and abandoned cart emails
- •Marketing teams wanting multi-channel campaigns across email, SMS, and social ads
- •Nonprofits and creators who need a simple, visual email builder with audience management
- •Businesses already using Intuit products like QuickBooks for seamless data sharing
When NOT to Choose Constant Contact or Mailchimp
Knowing when a tool is the wrong fit is just as important as knowing its strengths
Skip Constant Contact if...
- ✗Plan limits still need buyer verification:Always confirm usage caps, seat limits, and renewal pricing on the official provider site before purchasing.
- ✗Fit depends on workflow:Teams with complex integrations or strict compliance requirements should compare Constant Contact against at least two alternatives.
- ✗Review signals can lag product changes:New feature launches and pricing updates may not be reflected in public user feedback immediately.
- ✗You need a free plan — Mailchimp has one, Constant Contact doesn't
Skip Mailchimp if...
- ✗Free plan severely limited to just 250 contacts and 500 emails per month
- ✗Charges for unsubscribed and inactive contacts, inflating costs unnecessarily
- ✗Duplicate contacts across audiences count separately for billing purposes
- ✗Automation features are basic on lower tiers, requiring expensive upgrades for workflows
- ✗Limited design flexibility and template customization options compared to competitors
Constant Contact vs Mailchimp Decision Framework
Choose based on what matters most to you
Constant Contact vs Mailchimp Pricing
| Pricing Feature | Constant Contact | Mailchimp |
|---|---|---|
| Free Plan | ✗ No | ✓ Yes |
| Starting Price | $12/mo | $13/mo |
| Free Trial | 60 days | Not available |
| Number of Plans | 3 | 4 |
| Value Rating | 7.2/10 | 7.0/10 |
Constant Contact Plans
- ✓500 contacts
- ✓1 user
- ✓Basic email templates
- ✓3 users
- ✓A/B testing
- ✓Email scheduling
- ✓Unlimited users
- ✓Advanced automation
- ✓Dynamic content
Mailchimp Plans
- ✓250 contacts
- ✓500 emails/mo
- ✓Email builder
- ✓500 contacts
- ✓5000 emails/mo
- ✓A/B testing
- ✓24/7 support
- ✓500 contacts
- ✓6000 emails/mo
- ✓Customer journey builder
- ✓Generative AI
- ✓10000 contacts
- ✓150000 emails/mo
- ✓Unlimited users
- ✓Advanced segmentation
What You Get: Plan Feature Comparison
Comparing Constant Contact's Lite ($12/mo) vs Mailchimp's Essentials ($13/mo)
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| 500 contacts | ✓ | ✓ |
| 1 user | ✓ | ✗ |
| Basic email templates | ✓ | ✗ |
| 5000 emails/mo | ✗ | ✓ |
| A/B testing | ✗ | ✓ |
| 24/7 support | ✗ | ✓ |
Which Should You Choose?
Constant Contact
Mailchimp
Quick Buyer's Guide
Based on our analysis, here's who each tool is best suited for
- ✓Is Constant Contact free?No permanent free plan is listed in the current provider data.
- ✓What should I verify before buying?Confirm current pricing, plan limits, cancellation terms, integrations, and support response expectations.
- ✓Users who need clear category fit:Constant Contact is positioned for buyers comparing email marketing options, making it easier to benchmark against direct alternatives.
- ✓Teams with tighter budgets ($12/mo vs $13/mo)
- ✓Small businesses and startups launching their first email marketing campaigns
- ✓Ecommerce stores needing integrated product recommendations and abandoned cart emails
- ✓Users who need excellent drag-and-drop email builder with real-time desktop and mobile preview
- ✓Users who want a free plan to start with
Constant Contact vs Mailchimp: The Bottom Line
A genuine tie between Constant Contact and Mailchimp at 7.7/10.
Choose Constant Contact for straightforward email marketing with excellent customer support, event management, and an intuitive interface for small businesses. Choose Mailchimp for more advanced marketing automation, better analytics, and a broader toolkit for growing marketing programs. With virtually identical scores, the best choice depends entirely on your workflow, budget, and which specific features you'll use daily.